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Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers
The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
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CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report
As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
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G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader
Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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5 Best Practices for Onboarding New Advertisers
Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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5 CAKE Features to Streamline the Onboarding of New Affiliates
Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
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iOS 14: What this Means for Mobile Campaign Tracking in CAKE
Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy setting that will change the future of mobile advertising. The new setting requires that all apps adhere to the AppTracking Transparency framework and require consumers to opt-in to the IDFA (Identifier for Advertisers). When a consumer opens an app for
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Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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Together, CAKE and TUNE Push Forward the Performance Marketing Industry
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
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How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry. We’re here to help. CAKE is rolling out initiatives such
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What is Performance Marketing and How has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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Best Practices for Sales and Client Success: Q&A with Garth Harris
As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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