G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader - CAKE Google+
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G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

G2 Summer Award Grid

Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support.

G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks.

We look forward to further empowering our customers with the best performance marketing software and world-class services. Below is a full list of CAKE’s latest recognitions in the G2 Summer 2021 Grid Report.



  • Highest User Adoption Affiliate Marketing
  • Highest User Adoption Cross-Channel Advertising
  • Highest User Adoption Attribution
  • Highest User Adoption Digital Analytics
  • Highest User Adoption Small-Business Affiliate Marketing
  • Highest User Adoption Small-Business Marketing Analytics

The Highest User Adoption product in the Implementation Index earned the highest User Adoption rating in its category.

Cross-Channel Advertising: Products in the Leader tier in the Momentum Grid® rank in the top 25% of their category’s products by their users.


  • Best Support Mid-Market Cross-Channel Advertising
  • Best Support Small-Business Attribution
  • Best Support Small-Business Digital Analytics

The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category.


  • Leader Affiliate Marketing
  • Leader Cross-Channel Advertising
  • Leader Attribution
  • Leader Small Business Affiliate Marketing
  • Leader Small Business Cross-Channel Advertising

Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.


  • High Performer Mid Market Cross-Channel Advertising
  • High Performer Mid Market Marketing Analytics

Products in the High Performer quadrant in the Mid-Market Grid® Report have high customer Satisfaction scores and low Market Presence scores compared to the rest of the category.

The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.

For more information on CAKE’s performance marketing software and why it’s recognized for its industry-leading solutions, reach out to our team here.