• Insights

    We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

    In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s largest open-source web browser projects. This includes reducing user-identifiable information from the User-Agent string such as a user’s browser, device, and operating system. Fortunately, Chromium now also includes Client Hints, which enables developers to retrieve additional user information in
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  • How-To

    Maximizing Efficiencies With The Mass Adjustment Tool in CAKE

    The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granular with data. The purpose of the tool is to reconcile conversion and event counts at any point in a billing cycle to provide accurate reporting, revenue, numbers, and cost. Admins can add, remove, or adjust conversions or events for advertisers,
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  • How-To

    5 Reporting Features You Should Be Using in 2022

    Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time.   Same accurate data, enhanced
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  • Insights

    How to Prepare for Growth by Relying on Stable Technology

    With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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  • Blog

    Spotlight: Q&A With The Bastio Consulting Group

    Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+ Percent for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs
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