• Events

    Affiliate Summit East | Show Insights

    The CAKE team attended Affiliate Summit East (ASE) last week from July 31-August 2 at the New York Marriott Marquis. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offered three days of insightful tracks, three separate tradeshow areas and a multitude of networking events. Below is a recap

  • CAKE News

    adtech: NY – CAKE Partners with IBM

    In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.