Passion, Technology, Business

We’re a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.

Meet our leaders

Executive Leadership

  • Santi Pierini


    Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies.

    Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture).

    Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.

  • Harry Beck

    Senior Vice President of Global Sales and Alliances

    Harry oversees CAKE’s strategic alliance partnerships and sales globally. He has spent more than 15 years building sales and alliance teams for SaaS technology providers, with extensive experience in negotiating, marketing and scaling complex OEM, technology and resale partnerships.

    Prior to joining CAKE, Harry has held more than 5 executive roles at leading technology companies, including his most recent role as Senior Vice President of Alliances and Strategy for Compellon. Harry also served as the Vice President of Business Development and Strategy at Mavenlink and Velocify where his teams created channel alliances that grew to encompass more than 40% of revenue.  Prior to Velocify, Harry was the Chief Revenue Officer at Altus365, growing revenue through direct and channel sales. Harry has also founded various tech companies in the past, including OrangeDock and Capital Grove bringing the companies from idea stage and development through launch and into revenue prior to exit.

    Over his career Harry has managed more than 100 strategic alliances, including:, Microsoft, Google, Marketo, Intuit, Cisco, NetApp, LendingTree and many more.

    Harry has an MBA from Cornell University and a Masters in International Business from Queens University in Kingston Ontario.

  • Karen Nugent

    Vice President of Client Services

    Karen oversees CAKE’s Client Services team which includes the Onboarding & Training, Client Success, and Technical Support groups.

    She has been on the Client Services team for the past seven years and is currently the Vice President of Client Services. Karen joined CAKE as the Client Strategy Director working to ensure CAKE clients could leverage the software to the fullest extent. She and her team are dedicated to ensuring customer satisfaction and retention.

    Karen holds a bachelor’s degree in American Studies from the University of California, Santa Cruz.

  • Garth Harris

    Vice President of Operations

    Garth oversees CAKE’s client success, day-to-day operations and strategy globally.

    He has held a variety of roles with CAKE’s client services and sales teams over the past eight years, most recently serving as the Vice President of Client Services, which handles onboarding, account management and technical support. The goal of client services is primarily focused on customer satisfaction and retention.

    Additionally, he drove CAKE’s global expansion by establishing the London office, the company’s first international presence. There, he served as the Director of Client Services and was a major contributor to CAKE’s growth in the EMEA region.

    Garth holds a bachelor’s degree in business from Vanguard University.

  • David Wilson

    Vice President of Product & Engineering

    David oversees CAKE’s product and engineering, and has been with the company for eight years. He started at CAKE as a Director of Engineering developing technical excellence into CAKE’s Engineers, growing the team, and establishing software development lifecycle processes within the business.

    He has 21 years of experience in engineering complex ERP, workflow management, ecommerce, and analytics platforms with 15 of those years serving in leadership roles. He managed teams of engineers, worked with clients to establish sound business practices, and implemented and developed product roadmaps and vision.

    David attended Azusa Pacific University

  • Elizabeth D’Arcy-Potts

    Managing Director, EMEA

    Elizabeth is the Managing Director for CAKE EMEA and oversees sales strategy and revenue growth for the region.

    She has more than 13 years of experience in technology sales and management for high growth companies, with roles at CEB Gartner, Partnerize, and Gorkana as well as Head of Sales positions at AIA Group Limited and Isebox. Since joining CAKE in 2013, Elizabeth has held various sales roles and focused on market entry strategies to bring CAKE’s technology suite to new territories within EMEA.

    Elizabeth holds a bachelor’s degree with honors in Arabic and French from Exeter University.

  • Moneeza Mirza

    Finance Manager

    Moneeza joined CAKE as the Finance Manager in 2020, bringing with her more than 10 years of Financial Planning and Analysis experience. She previously worked as a Financial Analyst for Constellation Software Inc., the company who acquired CAKE. During her tenure, she focused on streamlining processes, integrating new acquisitions, and managing the Finance team.

    In her current role, Moneeza supervises the operations and development of the Finance department, including but not limited to the collection and analysis of financial data, creating and ensuring the integrity of the annual budget, monitoring financial trends, and warranting all activity complies with applicable regulations.

    Moneeza holds a bachelor’s degree in Accounting from California State University, Fullerton.

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