Passion, Technology, Business

We’re a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.

Meet our leaders

Executive Leadership

  • Santi Pierini

    President

    Santi oversees CAKE’s business operations and corporate strategy globally. He is a veteran of the marketing technology industry with over two decades of experience in enterprise software focused on Global 2000 companies.

    Prior to CAKE, he served in senior executive positions at InQuira (acquired by Oracle), Day Software (now Adobe Marketing Cloud), Vignette (acquired by OpenText) and OnDisplay (acquired by Vignette). Earlier in his career, he worked in marketing at Dun & Bradstreet, Jet Propulsion Laboratory as a systems architect and as a senior management consultant for Andersen Consulting (now Accenture).

    Santi holds a bachelor’s degree in computer science/marketing from California Polytechnic State University – San Luis Obispo.

  • Harry Beck

    Sr. VP of Global Sales and Alliances

    Harry oversees CAKE’s strategic alliance partnerships and sales globally. He has spent more than 15 years building sales and alliance teams for SaaS technology providers, with extensive experience in negotiating, marketing and scaling complex OEM, technology and resale partnerships.

    Prior to joining CAKE, Harry has held more than 5 executive roles at leading technology companies, including his most recent role as Senior Vice President of Alliances and Strategy for Compellon. Harry also served as the Vice President of Business Development and Strategy at Mavenlink and Velocify where his teams created channel alliances that grew to encompass more than 40% of revenue.  Prior to Velocify, Harry was the Chief Revenue Officer at Altus365, growing revenue through direct and channel sales. Harry has also founded various tech companies in the past, including OrangeDock and Capital Grove bringing the companies from idea stage and development through launch and into revenue prior to exit.

    Over his career Harry has managed more than 100 strategic alliances, including: Salesforce.com, Microsoft, Google, Marketo, Intuit, Cisco, NetApp, LendingTree and many more.

    Harry has an MBA from Cornell University and a Masters in International Business from Queens University in Kingston Ontario.

  • Garth Harris

    Vice President of Operations

    Garth oversees CAKE’s client success, day-to-day operations and strategy globally.

    He has held a variety of roles with CAKE’s client services and sales teams over the past eight years, most recently serving as the Vice President of Client Services, which handles onboarding, account management and technical support. The goal of client services is primarily focused on customer satisfaction and retention.

    Additionally, he drove CAKE’s global expansion by establishing the London office, the company’s first international presence. There, he served as the Director of Client Services and was a major contributor to CAKE’s growth in the EMEA region.

    Garth holds a bachelor’s degree in business from Vanguard University.

Want to learn more from CAKE's leaders?

CAKE’s blog provides the latest insights and news on performance marketing, many of it written by our leadership. Gain special insider knowledge, get the latest CAKE news, and learn more through exclusive how-to blog posts.

CAKE blog