Passion, Technology, Business
We’re a passionate team of business-minded technologists who want to make it easier for marketers to get the most out of their digital spend while growing CAKE into an even bigger player in digital marketing.
Meet our leadersExecutive Leadership
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Garth is focused on providing clients with professional and managed services along with partnering with clients to understand personal and industry challenges.
He has held a variety of roles with CAKE’s client services and sales teams over the past 12 years, most recently serving as the Vice President of Operations.
Additionally, he drove CAKE’s global expansion by establishing the London office, the company’s first international presence. There, he served as the Director of Client Services and was a major contributor to CAKE’s growth in the EMEA region.
Garth holds a bachelor’s degree in business from Vanguard University.
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Karen oversees CAKE’s Client Services team which includes the Onboarding & Training, Client Success, and Technical Support groups.
She has been on the Client Services team for the past seven years and is currently the Vice President of Client Services. Karen joined CAKE as the Client Strategy Director working to ensure CAKE clients could leverage the software to the fullest extent. She and her team are dedicated to ensuring customer satisfaction and retention.
Karen holds a bachelor’s degree in American Studies from the University of California, Santa Cruz.
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David oversees CAKE’s product and engineering, and has been with the company for eight years. He started at CAKE as a Director of Engineering developing technical excellence into CAKE’s Engineers, growing the team, and establishing software development lifecycle processes within the business.
He has 21 years of experience in engineering complex ERP, workflow management, ecommerce, and analytics platforms with 15 of those years serving in leadership roles. He managed teams of engineers, worked with clients to establish sound business practices, and implemented and developed product roadmaps and vision.
David attended Azusa Pacific University
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Moneeza joined CAKE as the Finance Manager in 2020, bringing with her more than 10 years of Financial Planning and Analysis experience. She previously worked as a Financial Analyst for Constellation Software Inc., the company who acquired CAKE. During her tenure, she focused on streamlining processes, integrating new acquisitions, and managing the Finance team.
In her current role, Moneeza supervises the operations and development of the Finance department, including but not limited to the collection and analysis of financial data, creating and ensuring the integrity of the annual budget, monitoring financial trends, and warranting all activity complies with applicable regulations.
Moneeza holds a bachelor’s degree in Accounting from California State University, Fullerton.
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