Updated as of July 25, 2024

GENERAL TERMS AND CONDITIONS

If  these General Terms and Conditions (“GTCs”) are incorporated by reference into an Order Form or Statement of Work, then these GTCs are binding as of the date the Order Form or Statement of Work takes effect (the “Effective Date”) between the customer identified on the Order Form or Statement of Work in which these GTCs are referenced (the “Customer”), and Cake Software, Inc. (the “Supplier”), each of whom may be referred to herein as a “Party” and collectively as the “Parties.”  These GTCs take effect upon execution of that Order Form or SOW (the “Effective Date”).

IF THESE GTCs ARE PRESENTED ELECTRONICALLY INDEPENDENT OF AN ORDER FORM OR SOW, THEN BY CLICKING ON THE “I ACCEPT” BUTTON, OR BY TAKING SIMILAR ACTION WHICH INDICATES ASSENT TO THESE GTCs (“ACCEPTANCE”), THESE GTCsBECOME BINDING ON THE DATE OF ACCEPTANCE (THE “EFFECTIVE DATE”) BETWEEN SUPPLIER AND (1) THE LEGAL ENTITY ON WHOSE BEHALF THE INDIVIDUAL IS ACCEPTING THESE GTCs IN THEIR CAPACITY AS AN AUTHORIZED REPRESENTATIVE OF THAT LEGAL ENTITY, OR (2) IN THE EVENT THE INDIVIDUAL ACCEPTING THESE GTCs IS A SOLE PROPRIETOR, THEN THAT INDIVIDUAL (IN EITHER CASE, THE “CUSTOMER”).  UPON ACCEPTANCE OF THESE GTCs, CUSTOMER (A) ACKNOWLEDGES THAT THEY HAVE READ AND UNDERSTAND THESE GTCs; (B) REPRESENTS AND WARRANTS THAT THE INDIVIDUAL WHO ACCEPTS THESE GTCs HAS THE RIGHT, POWER, AND AUTHORITY TO ENTER INTO THESE GTCs ON BEHALF OF CUSTOMER AND CAN BIND CUSTOMER HERETO; AND (C) AGREES THAT CUSTOMER IS LEGALLY BOUND BY ITS TERMS. IF CUSTOMER DOES NOT AGREE TO THESE GTCs, THE INDIVIDUAL SHALL NOT ACCEPT THESE GTCs, AND CUSTOMER MAY NOT ACCESS OR USE THE PRODUCTS.

1.  Definitions. Capitalized terms not otherwise defined in the Agreement have the meaning ascribed to them below:

(a)    “Agreement” means these GTCs, including any appendices attached hereto, as they exist on the date that they are incorporated into any fully executed Order Form or SOW, by reference or otherwise, and as these GTCs may be modified in accordance with Section 15(g), together with the additional terms and conditions set forth in any Order Form, SOW, or addenda which incorporates the GTCs by reference.

(b)    “Application(s)” mean(s) any on-demand, subscription-based solution or technology enabled service that is hosted, supported, and operated by Supplier and provided to Customer pursuant to an Order Form, along with any related Documentation, Embedded Third-Party Content, and Supplier Materials necessary for Customer to make use of the Applications in accordance with the terms of the Agreement. Applications does not include Third-Party Content.

(c)    “Authorized User” means those individuals who are authorized by Customer to access and use the Applications, including any third parties that are authorized pursuant to Section 2(a)(iii), subject to the limitations and obligations of Customer under the Agreement.  An individual cannot be an Authorized User if that individual, or class of individuals to which it belongs, is otherwise ineligible per the terms of the Agreement.

(d)    “Corporate Affiliate” means any entity now or hereafter that (i) directly or indirectly owns or controls, is owned or controlled by, or is under common ownership or control with a given Party, and (ii) is under common management with a given Party.

(e)    “Customer Data” means all information, data, and other content that is provided by Customer or its Authorized Users to Supplier, or Supplier’s Corporate Affiliates or Personnel, through Customer’s or its Authorized Users’ use of the Applications, including any of the foregoing that is provided to Customer by a Partner or collected by Customer on behalf of a Partner, as well as all information, data, and other content created specifically for Customer as a result of processing the same through the Applications, but only to the extent that any such information, data, and other content does not contain any Supplier Materials. Customer Data includes Personal Information to the extent that Personal Information is provided to Supplier by Customer or collected by Supplier on behalf of the Customer.

(f)    “Documentation” means the technical and functional documentation that Supplier distributes in connection with is Products, as revised by Supplier from time to time, and which may include end user manuals, operation instructions, installation guides, release notes, and on-line help files regarding the use of the Products.

(g)    “End User” means those individuals that are not Customer Personnel who are either authorized by Customer to access the Products or whose personal data is otherwise shared with Supplier by Customer.

(h)    “IP Rights” means any and all registered and unregistered rights granted, applied for, or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection, design rights, or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

(i)    “Marks” means a Party’s logos, tradenames, trademarks, service marks, design marks, word marks, and trade dress, whether registered or otherwise.

(j)    “Offer” means an agreement between Customer and Partner wherein Customer agrees to pay Partner for achieving particular advertising performance results for the promotion of certain applications, products, services, networks, and/or advertisements.

(k)    “Order Form” means an ordering document, quotation, or online order (i) entered into by the Parties which incorporates these GTCs by reference or otherwise and specifies the Products to be provided pursuant to the Agreement, or (ii) an equivalent to the foregoing, such as a “Pricing Statement,” that was previously entered into by the Parties and still active as of the date these GTCs take effect.

(l)    “Partner” means a third party (including but not limited to ad networks, publishers, affiliates, analytics providers, and data providers) that Customer solicits to promote an Offer on behalf of Customer.

(m)    “Personal Information” means any information that: (i) relates to an identifiable individual and identifies or can be used to identify that individual, directly or indirectly, either alone or in combination with other personal or identifying information that is or can be associated with that specific individual; or (ii) the applicable data privacy laws otherwise define as protected personal information.

(n)    “Personnel” means any employee, director, officer, or subcontractor for a given Party or that Party’s Corporate Affiliate.

(o)    “Products” means, collectively, the Applications and the Services.

(p)    “Professional Services” means the implementation, integration, configuration, training, and other professional services performed by Supplier as described in an Order Form or SOW, excluding any development services.

(q)    “Pro Rata Refund” means a refund of the amounts pre-paid to Supplier by Customer for the portion of a Product, or any related costs or expenses,  that will not be provided or consumed by Supplier as of the date that Customer is entitled to receive any such refund, calculated (i) for any subscription-based Fees, based on the number of whole months that remain on the portion of the Term (as hereinafter defined) to which the pre-paid Fees applied, (ii) for any fixed Fees, based on the amount that can be reasonably attributed to the portion of the Product that was pre-paid but not delivered, and (iii) for any costs or expenses, a refund of the amounts pre-paid by Customer for anticipated costs or expenses which were not actually incurred by Supplier as of the date that Customer is entitled to receive any such refund.

(r)    “Services” means, collectively, the Professional Services, and Support Services.

(s)    “Statement of Work” or “SOW” means a written document, entered into by the Parties, which (i) incorporates these GTCs by reference or otherwise, and (ii) describes the Professional Services to be performed by Supplier pursuant to the Agreement.

(t)    “Services” means, collectively, the Professional Services, and Support Services.

(u)    “Supplier Materials” means any and all information, data, documents, materials, works, content, methodologies, processes, technical or functional descriptions, database structures, requirements, plans, reports, devices, hardware, software, websites, technologies, and inventions that are developed, provided, or used by Supplier or its Personnel in connection with the Products, or otherwise comprise or relate to the Products. Supplier Materials include Usage Data and Deliverables, but do not include Customer Data or Third-Party Content.

(v)    “Support Services” means Supplier’s standard and premium customer support services and maintenance that are provided to Customer by Supplier in support of its Products pursuant to the Agreement.

(w)    “Territory” means the geographic area in which Customer is permitted to use the Products, as may be specified in an Order Form, or if no such geographic area is specified in an Order Form, then Territory means any country that is not excluded by Section 15(a) of these GTCs, provided that Supplier reserves the right to prohibit use in any country that it sees fit to designate as ineligible.

(x)    “Usage Data” means data created by Supplier or its Products utilizing information derived from Customer’s use of the Products, including, but not limited to, any End User profile, visit, session, impression, clickthrough or clickstream data, and any statistical or other analysis, information, or data based on or derived from any of the foregoing.  Usage Data does not include any of the aforementioned data to the extent that it contains attributes that can be used to identify a natural person. For the sake clarity, and with no intent to limit the generality of the foregoing, Supplier Materials include tracking data generated by the Applications, regardless of whether or not the same was generated as a result of Customer’s use of the Applications.

(y)    “Usage Metric” means the standard of measurement and quantity for determining the permitted use or calculating the Fees due for the Products.

2.     Usage Rights; License

(a)    Rights Granted & Permitted Use. 

(i)     Applications.  Subject to and conditioned on Customer’s and its Authorized Users’ compliance with the terms and conditions of the Agreement, including but not limited to payment of any Fees set forth on the applicable Order Form, Supplier hereby grants to Customer a limited, non-exclusive, non-transferable (except in compliance with Section 12) right to access and use the Applications set forth in the applicable Order Form, during the Term, solely for use by Authorized Users in the Territory, in a manner that does not exceed the Usage Metrics stated in an Order Form (including any Usage Metrics associated with permitted overages as identified in an Order Form), for use in connection with its internal business purposes and for the limited commercial purpose of managing Customer’s relationships with Partners.  All rights not expressly granted to Customer hereunder are reserved by Supplier. Customer acknowledges that internal controls in the Applications do not necessarily restrict usage and deployment of the Applications to comply with the Usage Metrics set forth in an Order Form.  Customer is responsible for its Authorized Users’ compliance with the Agreement and shall be liable to Supplier for the actions of its Authorized Users.

(ii)    Product Specific Terms.  To the extent an Order Form or these GTCs incorporate any appendices, addenda, or other supplementary terms which set out terms and conditions that apply only to specific Products (“Product Specific Terms” or “PSTs”), any such PSTs shall apply only to the extent that a Product that is listed in the PSTs is purchased by Customer.

(iii)   Third-Party Authorized Users.

(A)    Corporate Affiliate Use. Customer Affiliates are not permitted to use the Software or Applications except as and to the extent specified in an Order Form.   Any authorized use of the Applications by Customer Corporate Affiliates is subject to the following: (i) Customer warrants that it has the authority to, and by executing an Order Form with permitted Corporate Affiliate use does, bind Corporate Affiliates and their Authorized Users to the terms of the Agreement, including, where reasonably appropriate, those terms that do not expressly identify Corporate Affiliates as obligors; (ii) Customer must be appropriately licensed for any and all increased usage of the Applications attributable to Corporate Affiliates and their Authorized Users; (iii) Customer and Corporate Affiliates shall remain jointly and severally liable to Supplier for its Corporate Affiliates’ and their Authorized Users’ use of the Applications; and (iv) a breach of the Agreement terms by an Corporate Affiliate or its Authorized Users shall be considered a breach by Customer hereunder.  The Corporate Affiliate use rights set forth herein may only be exercised pursuant to a valid Order Form executed by Customer for only as long as that Order Form is in effect.  In instances where Supplier has permitted Corporate Affiliate use of the Applications, Customer must request additional prior written approval to expand any such Corporate Affiliate use to countries where Customer was not operating as of the date the Order Form in question was executed.

(B)    Service Provider Use. Customer may authorize its third-party service providers and contractors (collectively “Service Providers”) to use the Applications, but only to the extent necessary for Customer to make use of the Applications as intended by and in accordance with the Agreement. Any authorized use of the Applications by Service Providers is subject to the following: (i) these rights will continue only while Customer and Services Providers have in place a written agreement that gives Customer the authority to compel any such Service Providers’ compliance with terms that are not materially different than those portions of the Agreement that govern the use of the Applications, including without limitation license grants and restrictions, and non-disclosure of Supplier Confidential Information; (ii) Customer must be appropriately licensed for any and all increased usage of the Applications attributable to Service Providers; (iii) Customer shall remain jointly and severally liable to Supplier for its Service Providers’ use of the Applications; (iv) a breach of the Agreement terms by a Service Provider shall be considered a breach by Customer hereunder; and (v) under no circumstances may Service Providers use the Applications to operate or provide services to any other party, or in connection with Service Providers’ own business operations.

(C)    Partner Use.  Customer may authorize Partners to use Customer’s instance of the Applications, but only to the extent necessary for Customer to manage Customer’s relationships with those Partners.  Any such authorized use of the Applications by Partners is subject to the following: (i) these rights will continue only while Customer and Partners have in place a written agreement that gives Customer the authority to compel any such Partners’ compliance with terms that are not materially different than those portions of the Agreement that govern the use of the Applications, including without limitation license grants and restrictions, and non-disclosure of Supplier Confidential Information; (ii) Customer must be appropriately licensed for any and all increased usage of the Applications attributable to Partners; (iii) Customer shall remain jointly and severally liable to Supplier for its Partners’ use of the Applications; (iv) a breach of the Agreement terms by a Partner shall be considered a breach by Customer hereunder; and (v) Customer must comply with any and all requests by Supplier to take down any content Partners publish in or transmit through the Applications.

(b)    Restrictions. Customer shall not, and shall not permit any other person to, access or use the Applications except as expressly permitted by the Agreement. For purposes of clarity and without limiting the generality of the foregoing, Customer shall not, except as the Agreement expressly permits: (i) subject to any non-waivable rights Customer may enjoy under applicable law, decompile, disassemble, reverse engineer, or otherwise attempt to derive the Applications’ source code; (ii) modify, enhance, change the data structures for or create derivative works from, the Applications, (iii) rent, lease, sell, sublicense or otherwise transfer the Applications to third parties; (iv) make theApplications available in any form to any person other than Authorized Users who require such access; (v) input, upload, transmit, or otherwise provide to or through the Applications, any information or materials that are unlawful or injurious, or contain, transmit, or activate any virus, worm, malware, ransomware, or other malicious computer code (“Harmful Code”); (vi) access or use the Applications in any manner or for any purpose that infringes, misappropriates, or otherwise violates any IP Rights or other right of any third party, or that violates any applicable law; (vii) access or use the Applications for purposes of competitive analysis of the Applications; (viii) access or use the Applications to distribute (or facilitate the distribution of) Customer Data that contains, or links to, material that could be considered unlawful, harmful, threatening, defamatory, obscene, harassing, or is otherwise objectionable to Supplier; (ix) access or use the Applications with any use of any data mining robots or similar data gathering or extraction methods; and (x) facilitate spam, excessive or unlawfully sourced data transfers, or engage in activity that results in spam warnings from industry spam monitors. In the event that Customer becomes aware of any access or use of the Applications in a manner that is not permitted by the Agreement, Customer shall notify Supplier and make best efforts to stop or mitigate the non-permitted use.

(i)     Supplier shall have the right, but no duty or obligation, to audit or monitor Customer’s or its Partners’ use of the Applications to ensure compliance with terms of the Agreement.  If Supplier becomes aware any advertising, lead generation, or website content or materials used by either Customer or its Partners in conjunction with the Applications that do not meet the letter or spirit of the Agreement, Supplier may request that Customer make changes to any such items.  If Customer fails to make the requested changes immediately upon request, without limiting any of the other remedies available to Supplier at law or in equity, Supplier is authorized to remove any such items, suspend any applicable activities within the Applications, or terminate this Agreement immediately for cause, without any further liability to Customer.

(ii)    If Supplier becomes aware that Customer’s domain or Internet Protocol Address is blacklisted by any third-party for being associated with unsolicited commercial communications, Supplier may ask Customer to, immediately upon notice thereof, suspend and permanently remove the applicable advertising campaign, links, and/or websites (including landing pages). If Customer does not immediately comply with any such request, Supplier reserves the right, without limiting any of the other remedies available to Supplier at law or in equity, to suspend any applicable activities within the Applications, or terminate this Agreement immediately for cause, without any further liability to Customer.

(c)     Changes.  Supplier reserves the right, in its sole discretion, to make any changes to the Applications it deems necessary or useful to: (i) maintain or enhance: (A) the quality or delivery of Supplier’s services to its customers; (B) the competitive strength of or market for Supplier’s Products; or (C) the cost efficiency or performance of the Applications; or (ii) to comply with applicable law.

(d)    Evaluation Licenses.  During the Term, Supplier may provide Applications to Customer on a free trial or evaluation basis (an “Evaluation License”), as indicated either in (i) an Order Form, or (ii) some other communication to Customer which incorporates these GTCs by Reference, in which case the Customer’s use of the Evaluation License shall be deemed acceptance of these GTCs.  Evaluation Licenses are subject to the terms and conditions of the Agreement, except, notwithstanding any other provision in the Agreement, ALL EVALUATION LICENSES ARE PROVIDED BY SUPPLIER AS IS WITHOUT ANY INDEMNIFICATION, SUPPORT, OR WARRANTY OF ANY KIND, AND WITHOUT ANY LIABILITY TO CUSTOMER WHATSOEVER OR ANY LIMITATIONS ON CUSTOMER’S LIABILITY TO SUPPLIER. Unless, prior to the end of the Evaluation License Term, Customer either (i) enters or has entered into a different arrangement with Supplier, as memorialized in an Order Form, or (ii) notifies Supplier of its intent to opt out of any such Evaluation License conversion, at the end of the Evaluation License Term:

(i)     For CAKE Basic (or the then-current equivalent) Evaluation Licenses, the Evaluation License will convert to a prospective one (1) month Initial Term for the Applications, subject to the same Usage Metrics allotted during the Evaluation License and at Supplier’s then-current list Fees for the Applications, which shall be invoiced immediately; or

(ii)    For Enterprise Pilots (or the-then current equivalent) Evaluation Licenses, the Evaluation License will convert to a prospective twelve (12) month Initial Term for the Applications, at the terms agreed to by the Parties prior to the Evaluation License term, which shall be invoiced immediately.

3.     Services

(a)    Support Services.

(i)     Supplier, through its Personnel, will provide the Support Services for the Applications during Supplier’s normal business hours.  As part of the Support Services, Customer will have access to phone or email support from Supplier’s support team for issues that arise in connection with Customer’s standard day-to-day use of the Applications. Unless otherwise agreed upon by the Parties, all support will be provided in English.  Additional terms and conditions for Support Services may be specified in the Documentation or an Order Form. Customer acknowledges and agrees that Support Services are intended to address specific problems experienced byCustomer relating to the Applications and are not intended to train Customer’s employees or to support third party products.  Customer hereby acknowledges and agrees that CAKE does not provide Support Services to Partners, which shall be the responsibility of Customer at its own expense.

(ii)    Supplier shall not be obligated to provide Support Services to the extent a particular request for Support Services arises from any of the following conditions: (A) Customer’s failure to use the Applications in accordance with the terms and conditions of the Agreement, including but not limited to any applicable Documentation; (B) Customer’s modification or alteration of the Applications, except where expressly permitted by Supplier; (C) Customer’s use of any third party components to interface with the Applications, whether by Applications Programming Interface (“API”) or otherwise, without the express prior written consent of Supplier; (D) failure of any Third-Party Content; and (F) Customer’s failure to provide reasonable access to its systems as Supplier deems necessary to provide theSupport Services. All time and materials expended by Supplier resulting from Customer’s breach of such conditions shall be billed to Customer at Supplier’s standard time and materials rates. Support provided pursuant to this Section relates to the Applications only.

(b)    Professional Services. 

(i)     Scope.  Supplier, through its Personnel, will provide the Professional Services to Customer as specified in an Order Form or SOW, subject to the terms of the Agreement.

(ii)    Project Change Requests.  Either Party may request a modification to any material provision of the SOW by submitting a Project Change Request (“PCR”). Upon receipt of a PCR, Supplier will determine whether such modifications are in its sole discretion commercially feasible and, if so, estimate its financial and schedule impacts, if any. The Parties will review these estimates to determine whether the PCR would be mutually acceptable. Supplier may not unreasonably refuse to accept a PCR initiated by Customer, if Customer agrees to bear the pricing and schedule impacts.  If the Parties agree on the PCR, the Parties will execute the PCR. If the Parties are unable to agree within five (5) business days after the PCR is submitted, then the submitting Party may either withdraw the PCR or terminate the SOW for convenience; provided that in the event that any such SOW is terminated for convenience, Customer shall remain obligated to pay any Fees for Professional Services that were provided prior to the effective date of any such termination for convenience. Additional services that are required as a result of Customer’s action, inaction or failure to meet its obligations, including delays or wait time caused by issues related to hardware or software not provided by Supplier, shall be billable to Customer and will be invoiced at Supplier’s then-current rates.

(iii)   Deliverables and Acceptance.  As part of the Professional Services, some SOWs may specify particular “Deliverables” which shall mean all documents, work product, and other materials, expressly identified as Deliverables in an SOW, that are prepared by or on behalf of Supplier specifically for Customer.  Supplier hereby grants to Customer a nonexclusive, irrevocable, transferrable, sublicensable, perpetual license to use any such Deliverable to the extent necessary for Customer to make use of the Deliverable for its own internal business purposes.  For the sake of clarity, the aforementioned license does not (A) apply to any custom programming services for new software development or software modifications, which, as stated in Section 3(b)(v) below, are Supplier Materials, or (B) permit the use of any underlying Supplier Materials contained in a given Deliverable independent of the Deliverable as a whole.  If Customer reasonably believes that Supplier did not perform the Deliverables in material conformance with the SOW, Customer will notify Supplier, in writing, within ten (10) business days of delivery of the Deliverable (the “Acceptance Period”).  Customer’s notice must specifically identify and explain each alleged non-conformance.  For those Deliverables that do not conform to the SOW, Supplier will use commercially reasonable efforts to correct the non-conformity at no cost to Customer.  If Supplier does not receive Customer’s acceptance or rejection within the Acceptance Period, the Deliverables will be deemed accepted by Customer.

(iv)   Personnel.  Supplier will determine the Supplier Personnel assigned to perform the Professional Services. Supplier shall remain fully responsible for the performance of all Supplier Personnel and for their compliance with all of the terms and conditions of the Agreement, regardless of whether the Supplier Personnel in question is an employee of Supplier or otherwise. Nothing contained in the Agreement shall create any contractual relationship between Customer and any Supplier Personnel. Should Customer requirerescheduling of booked Professional Services, Supplier will make commercially reasonable efforts to accommodate Customer’s request, which may be subject to additional cost to Customer.

(v)    Custom Development and Enhancement Requests. Any programming services for new software development or software modifications are Professional Services and shall be provided to the Customer as set forth in an SOW. At a minimum, the Fees, payment terms and delivery schedules related to such work shall be as outlined in such SOW.  Customer acknowledges that Supplier is not a contract development organization, but rather Supplier is a software developer that licenses its Applications within specified industries. As such, Customer further acknowledges that the Applications are a major and valuable asset of Supplier’s business and,as such, Supplier shall have complete control of the design and development of the Applications. Therefore, Supplier has the right, and sole discretion, to reject any request for enhancement or modification to the Applications by Customer. Should Customer requiremodification of any aspect of the Applications, any such customization work shall be contracted for separately at Supplier’s then-current rates.  Any custom developments or enhancements to the Applications shall become Supplier Materials.

4.     Payment

(a)    Fees.  Customer will pay all fees for Products as set out in an Order Form or SOW (the “Fees”) in accordance with the Agreement and any additional terms set out in, and in the currency specified in, an Order Form or SOW.  Except as otherwise expressly permitted by the Agreement, payment obligations are non-cancellable and Fees paid are non-refundable.  Fees shall remain fixed for the Initial Term, unless (i) there is an increase in license fees for Embedded Third-Party Content (as hereinafter defined), (ii) Customer requests an increase in Usage Metrics, Product upgrades, or new Products, or (iii) Customer otherwise agrees to Fee fluctuations or overage Fees in an Order Form.  Quantities purchased cannot be decreased during any given Initial Term or Renewal Term.  Supplier may adjust the Fees prior to the start of any Renewal Term, provided that Fee adjustments shall be no more frequent than once each year.

(b)    Expenses. All travel and expenses necessitated by the provision of any Product by Supplier hereunder will be reimbursed by Customer toSupplier, provided that the necessity of such travel and expenses is generally agreed to by the Parties.  The Parties may, but are not required, to document any such agreement in the form of a travel or expense budget in an Order Form or SOW.

(c)     Invoicing and Payment.  Fees will be invoiced as set forth in the Order Form or SOW.  All invoices are due within seven (7) days of receipt by Customer, unless otherwise specified in an Order Form, with no right to set-off, and overdue accounts will be subject to interest at a rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is lower, and may also be subject to any collection costs actually incurred by Supplier, including reasonable attorneys’ fees, court costs, and collection agency fees.  If Supplier offers to accept payment by Credit Card, as may be indicated in an invoice, Order Form, or SOW, then Customer hereby authorizes Supplier to use a third party to process payments in accordance with the schedule and/or frequency set forth in an invoice, Order Form, or SOW, and consents to the disclosure of Customer payment information to such third party.

(d)    Taxes.  Each Party will be responsible, as required under applicable law, for identifying and paying all taxes and other governmental fees and charges (and any penalties, interest, and other additions thereto) that are imposed on that Party upon or with respect to the transactions and payments under the Agreement.  All Fees payable by Customer are exclusive of taxes or duties that Supplier is required to collect and pay on Customer’s behalf, including, without limitation, VAT, Service Tax, GST, HST, QST, excise taxes, sales and transactions, and gross receipts tax (“Indirect Taxes”), except where applicable law requires otherwise. Supplier may charge and Customer will pay applicable Indirect Taxes that Supplier is legally obligated or authorized to collect from Customer. Customer will provide such information to Supplier as reasonably required to determine whether Supplier is obligated to collect Indirect Taxes from Customer. Supplier will not collect, and Customer will not pay, any Indirect Tax for which Customer furnishes Supplier a properly completed exemption certificate or a direct payment permit certificate for which Supplier may claim an available exemption from such Indirect Tax, which must be provided to Supplier at least five (5) business days prior to the due date of the applicable Supplier invoice.  All payments made by Customer to Supplier under the Agreement will be made free and clear of any deduction or withholding, as may be required by law. If any such deduction or withholding (including but not limited to cross-border withholding taxes) is required on any payment, Customer will pay such additional amounts as are necessary so that the net amount received by Supplier is equal to the amount then due and payable under the Order Form or SOW. Supplier will provide Customer with such tax forms as are reasonably requested in order to reduce or eliminate the amount of any withholding or deduction for taxes in respect of payments made under the Agreement. If Supplierpays any costs or expenses incurred in relation to any import duties, customs, formalities, permissions or other requirements, thenCustomer shall promptly reimburse Supplier for all such amounts in full.

(e)    Disputes.  Any invoice disputes must be initiated by Customer in good faith and in writing within thirty (30) days following the date of the applicable invoice, after which time the invoice shall be deemed to be accepted by Customer and will be due and payable in full. IfCustomer initiates a dispute with regard to a particular invoice, any undisputed amounts charged on such invoice will continue to be due and payable. Supplier and Customer agree to use reasonable efforts to address and attempt to resolve any invoice dispute within thirty (30) days after Supplier’s receipt of Customer’s notice to Supplier regarding such dispute.

5.     Third Party Relationships

(a)    Third parties, or Supplier on behalf of third parties, may make available to Customer software, APIs, documents, data, content, specifications, products, equipment, components, websites, or professional services licensed by third parties that are (i) interoperable with or accessible through the Applications, and (ii) not embedded in or inseparable from the Applications (“Third-Party Content”) for use in conjunction with or support of the Applications.  Except as otherwise specified in an Order Form or SOW, Supplier shall have no responsibility for the licensing, implementation, or operation of Third-Party Content, and in any case Supplier is not liable to Customer for any loss, costs, or damages that arise from a Third-Party Content Provider’s actions or inactions, including but not limited to, any disclosure, transfer, modification, or deletion of Customer Data.

(b)    Third-Party Content does not include any third-party software, libraries, or code that (i) are embedded in or form an inseparable part of the Applications, and (ii) have been licensed by Supplier for use in Applications (“Embedded Third-Party Content”).  Customer agrees to comply with any additional terms and conditions which are flowed down from Embedded Third-Party Content providers, as further specified in the applicable PSTs.  To the extent that Embedded Third-Party Content is open-source software, any such open-source software is made available under the applicable open source licenses. The Embedded Third-Party Content, including any improvements, enhancements, updates, or upgrades thereto, are, and at all times will remain, the sole and exclusive property of the Embedded Third-Party Content provider or its licensors.

(c)     To the extent that the Applications are used by Customer in conjunction with its relationship with its Partners, Customer agrees to execute and enforce a contract between Customer and its Partners which governs that relationship (a “Customer-Partner Agreement”).  A Customer-Partner Agreement must, at a minimum: (i) include terms which govern the process of documenting Offers and resolving any disputes related thereto; (ii) make no representations or warranties on behalf of Supplier; (iii) require that the parties to the Customer-Partner Agreement comply with all applicable laws, including any Export Laws (as defined in Section 15(a) below); and (iv) acknowledge and agree that Supplier shall have no liability for damages that arise from the subject matter of the Customer-Partner Agreement, whether direct, special, incidental, or consequential.  In the event that Supplier provides Customer with sample terms and conditions for use with its Partners, Customer hereby acknowledges and agrees that any such sample is for its reference only, and that it is the responsibility of Customer and Partner to ensure the terms of its Customer-Partner Agreement are appropriate.

6.     Intellectual Property 

(a)    Ownership of Products and Supplier Materials. Subject to any rights expressly granted by the Agreement, as between Supplier and Customer, Supplier retains all right, title, and interest, including but not limited to IP Rights, in the Products and Supplier Materials, including all enhancements and modifications thereto.  Customer acknowledges and agrees that it is only licensing the right to use the Products and Supplier Materials and that no sale or other transfer of any title or ownership or any proprietary interest of any kind to suchProducts and Supplier Materials is contemplated hereunder, other than the grant of the limited licenses as expressly set forth herein.  Customer covenants, on behalf of itself and its successors and assigns, not to assert against Supplier, its Corporate Affiliates, or licensors, any rights, or any claims of any rights, in any Products or Supplier Materials.

(b)    Ownership of Customer Data.  Subject to any rights expressly granted by the Agreement, as between Supplier and Customer, Customer retains any and all right, title, and interest, including but not limited to IP Rights, in the Customer Data.

(c)     Consent to Use Customer Data.  Customer grants to Supplier a non-exclusive, world-wide, royalty-free, fully paid up, perpetual and irrevocable license to access and use Customer Data as necessary for Supplier, its Corporate Affiliates, and their respective Personnel, to (i) enforce the Agreement, (ii) exercise their respective rights under the Agreement, and (iii) perform their respective obligations under the Agreement.  Customer further grants to Supplier, and its Personnel working in an official capacity on behalf of Supplier, a non-exclusive, world-wide, royalty-free, fully paid up, irrevocable license to use Customer Data to create Usage Data.  Usage Data, once created, shall become Supplier Materials.  In the event that Usage Data, or any portion thereof, is ever deemed Customer Data, Customer shall grant to Supplier a nonexclusive, irrevocable, transferrable, sublicensable, perpetual license to use Customer Data to the extent necessary for Supplier to make use of any such Usage Data in any manner it sees fit.  Customer may grant to Supplier additional rights to use Customer Data as set forth in an Order Form.  Supplier shall not use Customer Data except as permitted by this Section 6(c).

(d)    Customer Feedback.  Supplier shall own all right, title, and interest to any suggestions, ideas, enhancement requests, feedback, recommendations, or other information provided by Customer to Supplier relating to the improvement of the Products (“Customer Feedback”).  Supplier shall have no obligation to Customer with regard to the Customer Feedback. Customer shall have no obligation toprovide Customer Feedback. For the sake of clarity, Customer Feedback is not Customer Data.

(e)    Use of Marks. Subject to any rights expressly granted by the Agreement, each Party retains all right, title, and interest in its Marks.  Customer shall not use Supplier’s Marks without prior written consent.  Unless indicated otherwise in the applicable Order Form, Customer provides Supplier with permission to use its Marks in Supplier’s press releases and marketing materials. Supplier is granted no other right to the Marks and acknowledges that it shall not have any proprietary interest in the same; however, Supplier shall be the exclusive ownerof all right, title, and interest, including copyright in its promotional and marketing materials to the extent that they do not include the use of Customer’s Marks. Supplier is not obligated to use or to compensate Customer for its use of the Marks. The permission to use the Marks may be terminated at any time by Customer by providing thirty (30) days’ written notice to Supplier. Upon such termination, Supplier shall refrain from future use of the Marks; however, Supplier may continue to distribute and use the promotional and marketing materials whereCustomer’s Marks have been previously printed prior to the notice of termination and where such placements cannot reasonably bediscontinued or altered.

7.     Confidentiality; Data Privacy

(a)    Customer Responsibilities.

(i)     Compliance with Applicable Laws. Customer will comply with all applicable anti-spam and data privacy laws as necessary for it to meet is obligations under the Agreement. Upon request by Supplier, Customer will provide reasonable assistance to Supplier in order for Supplier to meet Supplier’s obligations under any such laws that are applicable to Supplier; provided that such assistance may be subject to an additional expense for Supplier unless the need for such assistance arises from a breach of the Agreement by Customer.

(ii)    Data Privacy and Security.  Customer shall be responsible for securing all rights, consents, and permissions to collect, use, and disclose to Supplier, or allow Supplier to collect, use, retain, and disclose, any Customer Data that Customer provides to Supplier or authorizes Supplier to collect in conjunction with the Agreement.  As may be required by applicable law, Customer is responsible for disclosing to its Personnel, End Users, other Authorized Users, and Partners, that Supplier may receive and process Customer Data pertaining to its Personnel, End Users, other Authorized Users, and Partners, for the purposes permitted by the Agreement. Furthermore, Customer shall be responsible for (A) the integrity of the Customer Data, (B) the selection and implementation of controls to restrict access and use of the Applications to only Authorized Users, and (C) implementing all commercially reasonable measures to secure and protect the Customer Data from unauthorized access and loss, to the extent that it is possible for Customer to do so based on a given Product’s available features, functionality, configuration settings, or implementations methods.  The responsibilities of Customer set forth in this Section 7(a) are not shared with Supplier unless, and only to the extent that, any such responsibilities are expressly borne by Supplier pursuant to the Agreement

(b)    Supplier Responsibilities.

(i)     Compliance with Privacy Laws.  Supplier will comply with all applicable anti-spam and privacy laws as necessary for it to meet its obligations under the Agreement. Upon request by Customer, Supplier will provide reasonable assistance to Customer in order for Customer to meet Customer’s obligations under any  laws that are applicable to Customer; provided that, such assistance may be subject to an additional expense for Customer unless the need for such assistance arises from a breach of the Agreement by Supplier.

(ii)    Data Privacy and Security.  Supplier’s Privacy Policy, located at https://getcake.com/privacy-policy, describes the extent to which Supplier will collect, use, share, or otherwise process the Personal Information it will collect from Customer’s Personnel, End Users, other Authorized Users, and Partners, and further provides any opt-out mechanisms available to Customer’s Personnel, End Users, other Authorized Users, and Partners. Customer hereby acknowledges that it has read Supplier’s Privacy Policy and gives its consent for Supplier to collect, use, share, or otherwise process the Personal Information of Customer’s Personnel, End Users, other Authorized Users, and Partners in accordance with Supplier’s Privacy Policy.  Additional data privacy and security terms are located at www.getcake.com/dpa (the “Privacy Agreements”), including those set forth in any Data Processing Agreement.  The Privacy Agreements are hereby incorporated into the Agreement by this reference and shall apply to the extent that Supplier processes any data that is governed by the requisite Privacy Agreements, as determined in accordance with the terms of the Privacy Agreements. Supplier’s Privacy Policy and the Privacy Agreements may be updated by Supplier at any time as necessary to comply with changes to applicable law.  The Privacy Agreements can be further amended pursuant to the amendment process set forth in Section 15(g) of these GTCs.

(c)     Mutual Nondisclosure Obligations.

(i)     By virtue of the Agreement, the Parties may have access to the other Party’s “Confidential Information”, which shall mean any information disclosed under the Agreement that (A) if tangible, is clearly marked as “Confidential” or with a similar designation; (B) if intangible, is identified as “Confidential” by discloser at the time of disclosure and confirmed in writing to recipient as being Confidential Information; or (C) from the relevant circumstances should reasonably be known by recipient to be confidential (e.g. pricing, non-public Personal Information, etc.). Confidential Information does not include any portion of the information that recipient can prove (V) was rightfully known to recipient before receipt from discloser; (W) was generally known to the public on the date the Agreement takes effect; (X) becomes generally known to the public after the Agreement takes effect, through no fault of recipient; (Y) was received by recipient from a third party without breach of any obligation owed to discloser; or (Z) was independently developed by recipient without breach of the Agreement.

(ii)    The Parties will hold each other’s Confidential Information in confidence and will treat it with the same degree of care with which itwould treat its own Confidential Information of a like nature, and in no case less than a reasonable degree of care. With respect to all Confidential Information other than Products and Documentation provided by Supplier and Personal Information provided by either Party, such obligation shall terminate three (3) years after termination of the Agreement. With respect to the Products and Documentation provided by Supplier and Personal Information provided by either Party, such obligation is perpetual.

(iii)   Except as otherwise expressly stated in the Agreement, Confidential Information may only be disclosed to the receiving Party’s and its Corporate Affiliates’ employees, subcontractors, consultants, agents, and other representatives who are required to access it to carry out the obligations or exercise the rights of the receiving Party and its Corporate Affiliates under the Agreement, provided that those to whom the receiving Party and its Corporate Affiliates disclose the Confidential Information are contractually obligated to protect suchConfidential Information in a manner that is no less restrictive than the requirements set forth in the Agreement.  Customer Confidential Information may also be disclosed to Supplier’s Corporate Affiliates as necessary to facilitate work performed under an agreement that Customer may have directly with a Corporate Affiliate, provided that any such Confidential Information shall be deemed Confidential Information, or the equivalent thereof, under that agreement.  Each Party shall be responsible for any acts or omissions of its or its Corporate Affiliates’ employees, subcontractors, consultants, agents, and other representatives which, if they were acts or omissions of that Party, would be deemed a breach of that Party’s obligations of this Section 7.  Supplier may also disclose Customer’s Confidential Information to a Partner or Third-Party Content provider to the extent necessary to facilitate Customer’s relationship with that Partner or Third-Party Content provider.

(iv)   It shall not be a breach of this Section 7(c) if Confidential Information is disclosed pursuant to subpoena or other compulsory judicial or administrative process, provided that the Party served with such process promptly notifies, to the extent legally permissible, the other Party and provides reasonable assistance so that the other Party may seek, at its own cost and expense, a protective order againstdisclosure.

(v)    The Parties recognize and agree that monetary damages are an inadequate remedy for breach of the obligations set forth in this Section 7(c) and further recognize that any breach would result in irreparable harm to the non-breaching Party. In the event of such abreach or threatened breach, the non-breaching Party may seek injunctive relief from a court of competent jurisdiction to pursue thoseremedies available to it.

(d)    Sensitive Personal Information. “Sensitive Personal Information” means any Personal Information that, due to its intimate nature or the context of its use or communication, entails a high level of reasonable expectation of privacy, including government identifiers, medical records, biometric data, financial account details, and any additional types of information encompassed within this term or any similar term (such as “sensitive personal information” or “special categories of personal data”) as used in applicable data protection or privacy laws.  To the extent that applicable law requires the Parties to execute an agreement or addendum to an agreement which governs the use of any such Sensitive Personal Information (e.g. a Data Processing Agreement which expressly covers Sensitive Personal Information), Customer shall not collect, process, or store any Sensitive Personal Information using the Products unless and until the Parties execute such an agreement or addendum.

(e)    Return and Destruction of Confidential Information.  Except to the extent that the continued use of a Party’s Confidential Information is necessary for the other Party to exercise rights that are intended to survive the Agreement as expressly granted hereunder, upon the termination or expiration of the Agreement: (i) all rights granted by the disclosing Party with respect to its Confidential Information will automatically terminate and the receiving Party shall immediately cease (and cause its and its Corporate Affiliates employees, subcontractors, consultants, agents, and other representatives to cease) any access to and use of the disclosing Party’s Confidential Information; and (ii) the receiving Party shall securely delete or destroy the disclosing Party’s Confidential Information in a manner consistent with the sensitivity of the Confidential Information. Upon request of the disclosing Party, an officer of receiving Party shall certify to all such deletion or destruction in writing. Notwithstanding the foregoing, the receiving Party may retain a copy of Confidential Information for archival purposes if required by law or in accordance with receiving Party’s bona fide records retention policies, provided that the receiving Party continues to abide by the restrictions set forth in this Section 7 for as long it retains such Confidential Information. Supplier is under no obligation to retain data for more than thirty (30) days beyond the expiration or termination of the Agreement or any given Order Form.

8.     Indemnification

(a)    By Supplier.  Supplier will defend Customer against any claim, demand, suit, or proceeding made or brought against Customer, or any Corporate Affiliates authorized to use the Products pursuant to Section 2(a)(iii)(A) of these GTCs, by a third party alleging that Customer’s use of a Product within the scope of the Agreement infringes or misappropriates the IP Rights of such a third party (a “Claim Against Customer”), and will indemnify Customer from any damages, attorney fees and costs finally awarded against Customer, or for amounts paid by Customer under a settlement approved by Supplier in writing, as a result of a Claim Against Customer; provided that Customer notifies Supplier promptly in writing of the Claim Against Customer, provides Supplier with the sole control and authority to defend or settle the Claim Against Customer, and gives Supplier the authority, information and assistance necessary to settle or defend the Claim Against Customer. If any of the Products are, or in Supplier’s opinion are likely to be, claimed to infringe, misappropriate, or otherwise violate any third-party IP Rights, Supplier may in its discretion and at no cost to Customer (i) modify or replace the Products, in whole or in part, to make the Products (as so modified or replaced) non-infringing, while providing materially similar features and functionality, (ii) obtain the right for Customer to continue to use the Products as contemplated by the Agreement, or (iii) by written notice to Customer, terminate the Agreement with respect to all or part of the Products, and require Customer to immediately cease any use of the Products, or any specified part or feature thereof, provided that Customer shall be entitled to a Pro Rata Refund for any Products that are terminated pursuant hereto.  Notwithstanding the foregoing, Supplier shall have no obligation to defend against or indemnify for any Claims Against Customer to the extent they arise from: (A) combination, operation, integration or interfacing of the Applications with Third-Party Content, if such Claim Against Customer would not have arisen but for such combination, operation, integration or interfacing; (B) use of the Products in a manner other than as authorized by the Agreement; (C) Supplier’s use of Customer Data in conjunction with the Products; or (D) modifications to the Applications by any person other than Supplier or its authorized agents or subcontractors.

(b)    By Customer.  Customer will, at its expense, defend Supplier, its Corporate Affiliates, and Personnel against any claim, demand, suit, or proceeding made or brought against Supplier or any of its Corporate Affiliates or Personnel by a third party (i) alleging that any Customer Data, or Supplier’s use of Customer Data within the scope of the Agreement, infringes or misappropriates any rights of such a third party, (ii) arising from or related to Customer’s or its Authorized Users’ failure to use the Products in accordance with the terms of the Agreement or any applicable laws, regulations, or third-party contractual obligations, or (iii) which relates in any way to Customer’s relationship with a Partner, including but not limited to anything arising from an Offer (a “Claim Against Supplier”), and will indemnify Supplier, its Corporate Affiliates, and Personnel from any damages, attorney fees and costs finally awarded against Supplier, or for amounts paid by Supplier under a settlement approved by Customer in writing, as a result of a Claim Against Supplier; provided that Supplier notifies Customer promptly in writing of the Claim Against Supplier, provides Customer with the sole control and authority to defend or settle the Claim Against Supplier, and gives Customer the authority, information and assistance necessary to settle or defend the Claim Against Supplier. Notwithstanding the foregoing, Customer may not settle or defend a Claim Against Supplier in a manner that imposes any equitable or other non-monetary remedies or obligations on the Supplier, or includes a finding or admission of wrongdoing or any violation of applicable laws, regulations, or the rights of any third-party by the Supplier.

(c)     THE FOREGOING STATES THE INDEMNIFYING PARTY’S SOLE AND EXCLUSIVE LIABILITY TO THE INDEMNIFIED PARTY, AND THE INDEMNIFIED PARTY’S SOLE AND EXCLUSIVE REMEDY AGAINST THE INDEMNIFYING PARTY WITH RESPECT TO ANY THIRD-PARTY CLAIM OF INFRINGEMENT OR MISAPPROPRIATION OF INTELLECTUAL PROPERTY RIGHTS OR PROPRIETARY RIGHTS DESCRIBED IN SECTIONS 8(a) AND 8(b).

9.     Warranty & Warranty Disclaimer

(a)    Supplier Representations, Warranties, and Covenants.  Supplier represents and warrants to the Customer that: (i) it is duly organized, validly existing, and in good standing as a corporation or other entity under the laws of the jurisdiction of its incorporation or other organization; (ii) it has the full right, power, and authority to enter into and perform its obligations and grant the rights, licenses, consents, and authorizations it grants or is required to grant under the Agreement; and (iii) the execution of the Agreement by its representative whose signature is set forth at the end of the Agreement has been duly authorized by all necessary corporate or organizational action of such Party, and when executed and delivered by both Parties, the Agreement will constitute the legal, valid, and binding obligation of such Party, enforceable against such Party in accordance with its terms.

(b)    Service Level Agreement (“SLA”)

(i)     The Applications shall be available to Customer for at least 99.9% of any given calendar month, excluding any Permissible Downtime (as hereinafter defined).

(ii)    “Permissible Downtime” shall be any of the following: (1) downtime resulting from Force Majeure Events (as hereinafter defined), (2) any downtime not attributed solely to action or inaction of Supplier, (3) any planned downtime for which Customer is given at least 24 hours’ notice, (4) any downtime caused by Supplier’s exercised right to suspend Customer’s access to the Applications pursuant to Section 11(b), and (5) downtime caused by any malfunction or failure of Customer’s hardware, systems, other software or internet access service.

(iii)   Supplier’s failure to meet the SLA shall not constitute a breach of warranty under the Agreement.  Supplier’s sole and exclusive remedy for Supplier’s failure to meet a the SLA will be a credit to Customer equal to the total percentage of downtime (excluding Permissible Downtime) for that month multiplied by the monthly Fee for that month (“Downtime Credit”).

(iv)   In order to be eligible for a Downtime Credit, Customer shall report any downtime as soon as possible, and in no case more than twenty-four (24) hours after Customer becomes aware of its occurrence, by calling Supplier’s help desk at +1 949-548-2253.  Customer must also request any eligible Downtime Credits in writing within thirty (30) days of the end of the month in which the downtime event occurred.  Downtime Credits shall be applied to Customer’s next invoice, or if no future invoices are forthcoming, then, at the request of Customer, Downtime Credits may be sent to Customer via check payable in United States Dollars.

(c)     Customer Representations, Warranties, and Covenants.  Customer represents, warrants, and covenants to Supplier that: (i) it is duly organized, validly existing, and in good standing as a corporation or other entity under the laws of the jurisdiction of its incorporation or other organization; (ii) it has the full right, power, and authority to enter into and perform its obligations and grant the rights, licenses, consents, and authorizations it grants or is required to grant under the Agreement; (iii) the execution of the Agreement by its representative whose signature is set forth at the end of the Agreement has been duly authorized by all necessary corporate or organizational action of such Party, and when executed and delivered by both Parties, the Agreement will constitute the legal, valid, and binding obligation of such Party, enforceable against such Party in accordance with its terms; (iv) it complies, and will continue to comply, with all applicable laws and regulations, including but not limited to those applicable to the collection and use of Customer Data in connection with this Agreement, and (v) it owns or otherwise has and will have the necessary rights and consents in and relating to the Customer Data so that, as received by Supplier and processed in accordance with the Agreement, including any Privacy Agreements, Suppliers use of the Customer Data does not and will not infringe, misappropriate, or otherwise violate any IP Rights, privacy rights, or any other rights of a third party, or violate any applicable law or regulation.  To the extent that any Customer Data was collected first by a third-party, such as a data broker, Customer further represents, warrants, and covenants to Supplier that it has a written agreement with any such third-party which requires that third-party to comply with all applicable laws and regulations, including but not limited to those applicable to the collection and use of the data obtained from that third-party.

(d)    DISCLAIMERS.  EXCEPT FOR THE WARRANTIES PROVIDED IN THIS SECTION 9 AND TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CUSTOMER ACKNOWLEDGES THAT THE PRODUCTS, AND THIRD-PARTY CONTENT ARE PROVIDED “AS IS” AND “WITH ALL FAULTS,” AND SUPPLIER DISCLAIMS ALL OTHER WARRANTIES, REPRESENTATIONS, GUARANTEES OR CONDITIONS, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTY AND CONDITION OF MERCHANTABLE QUALITY, MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, OR THE USE OF REASONABLE SKILL AND CARE.  WITHOUT LIMITING THE GENERALITY OF THE FOREGOING: (i) SUPPLIER DOES NOT WARRANT THAT THE PRODUCTS WILL OPERATE UNINTERRUPTED OR ERROR FREE; (ii) NOTWITHSTANDING STATEMENTS TO THE CONTRARY IN ANY DOCUMENTATION OR SUPPLIER MARKETING MATERIALS, SUPPLIER DOES NOT WARRANT THAT THE PRODUCTS WILL MEET ALL OF CUSTOMER’S REQUIREMENTS OR EXPECTATIONS, INCLUDING ANY REQUIREMENTS WITH RESPECT TO CUSTOMER’S OBLIGATIONS UNDER APPLICABLE LAWS, REGULATIONS, OR THIRD-PARTY CONTRACTUAL OBLIGATIONS; (iii) SUPPLIER MAKES NO EXPRESS OR IMPLIED WARRANTIES, REPRESENTATIONS, GUARANTEES OR CONDITIONS WITH RESPECT TO ANY INTERACTIONS BETWEEN CUSTOMER AND PARTNERS, WHETHER SUCH INTERACTIONS ARE FACILITATED BY THE APPLICATIONS OR OTHERWISE, OR THIRD-PARTY CONTENT PROVIDED WITH OR AS PART OF THE PRODUCTS; AND (iv) SUPPLIER DISCLAIMS ALL LIABILITY FOR ANY THIRD PARTY’S PRIVACY OR DATA SECURITY PRACTICES. SUPPLIER’S LIMITED WARRANTIES DO NOT APPLY TO ANY PRODUCT WHICH HAS BEEN MODIFIED OR ALTERED IN ANY MANNER BY ANYONE OTHER THAN SUPPLIER, ITS CORPORATE AFFILIATES, OR ITS PERSONNEL.  SUPPLIER PERSONNEL SHALL HAVE NO AUTHORITY TO MAKE ANY REPRESENTATIONS, WARRANTIES, OR COVENANTS ON BEHALF OF SUPPLIER OR ITS CORPORATE AFFILIATES, AND ANY PURPORTED REPRESENTATIONS, WARRANTIES, OR COVENANTS TO THE CONTRARY SET FORTH IN ANY COMMUNICATIONS FROM PERSONNEL SHALL BE NULL AND VOID. Some jurisdictions may not allow the exclusion of certain or any express or implied warranties, representations, guarantees, or conditions, so the above disclaimers many not apply to Customer. Nothing in the Agreement excludes, restricts, or modifies any right or remedy, or any guarantee, representation, warranty, condition or other term, implied or imposed by any applicable law which cannot lawfully be excluded or limited. The Parties agree that it is Customer’s responsibility to determine if the Products are suitable for Customer’s requirements. No other terms, conditions, representations, warranties or guarantees, whether written or oral, express or implied, will form a part of the Agreement or have any legal effect whatsoever.

10.  Limitation of Liability.  SUPPLIER’S ENTIRE LIABILITY UNDER THE AGREEMENT IN THE AGGREGATE OR IN ANY WAY RELATED TO THE PRODUCTS WILL BE LIMITED TO DIRECT DAMAGES IN AN AMOUNT EQUAL TO THE FEES PAID BY CUSTOMER TO SUPPLIER UNDER THE AGREEMENT DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRECEDING THE FIRST EVENT GIVING RISE TO THE CLAIM.  IN NO EVENT WILL SUPPLIER BE LIABLE FOR: (a) ANY SPECIAL, INDIRECT, EXEMPLARY, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING FROM OR RELATED TO THE AGREEMENT OR IN ANY WAY RELATED TO THE PRODUCTS; OR (b) ANY LOSS OF REVENUE, PROFITS, GOODWILL OR DATA (INCLUDING DUE TO A VIRUS OR OTHERWISE), BUSINESS INTERRUPTION, FAILURE TO REALIZE EXPECTED SAVINGS, CORRUPTION OF DATA, OR CLAIMS AGAINST CUSTOMER BY ANY THIRD PARTY OTHER THAN AS SET OUT IN SECTION 8, EVEN IF SUPPLIER IS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.  THESE LIMITATIONS WILL APPLY REGARDLESS OF HOW THE CLAIM ARISES, INCLUDING FOR BREACH OF CONTRACT, TORT, NEGLIGENCE OR OTHERWISE, AND WILL APPLY TO ALL ORDER FORMS, SOWS, AND ANY OTHER DOCUMENT RELATED TO THE AGREEMENT.  SUPPLIER SHALL NOT BE LIABLE TO CUSTOMER FOR ANY CLAIMS WHICH RESULT FROM THE INTERACTIONS BETWEEN CUSTOMER AND PARTNERS, WHETHER SUCH INTERACTIONS ARE FACILITATED BY THE APPLICATIONS OR OTHERWISE.  THE FOREGOING LIMITATIONS OF LIABILITY ALLOCATE THE RISKS BETWEEN SUPPLIER AND CUSTOMER AND FORM A MATERIAL BASIS OF THE BARGAIN BETWEEN THE PARTIES.   CUSTOMER MUST NOTIFY SUPPLIER THAT IT IS PURSUING A CLAIM UNDER THIS AGREEMENT WITHIN ONE (1) YEAR OF THE DATE IT KNEW OR SHOULD HAVE KNOWN OF THE BASIS FOR ANY SUCH CLAIM.  SUPPLIER’S PRICING REFLECTS THIS ALLOCATION OF RISK AND THE LIMITATION OF LIABILITY SPECIFIED HEREIN.

11.  Term and Termination

(a)    Term.

(i)     Initial Term.  The initial term of an Order Form or SOW will commence on the effective date set forth in the Order Form or SOW and will continue thereafter for the period as set out in the Order Form or SOW (“Initial Term”), unless terminated earlier by Supplier or Customer in accordance with the terms of the Agreement. If no effective date is specified in an Order Form or SOW, the effective date of such Order Form or SOW shall be the date of final signature.

(ii)     Renewal Term.  Unless otherwise specified in an Order Form, an Order Form will automatically renew at the then-current Usage Metrics for additional recurring periods equal to the lesser of (i) the length of the Initial Term, or (ii) one (1) year (each being a “Renewal Term” and, collectively, with the Initial Term, the “Term”), unless either Party provides the other Party with sixty (60) days written notice prior to the conclusion of an Initial Term or any Renewal Term, as applicable, that is one (1) year or greater, or with thirty (30) days written notice prior to the conclusion of an Initial Term or any Renewal Term, as applicable, that is less than one (1) year. All terms and conditions of the Agreement shall remain in effect during any Renewal Term, except as otherwise stated in the Agreement or expressly agreed to by the Parties in writing.

(iii)   Term of GTCs.  The term of these GTCs shall begin on the Effective Date and shall continue for the Term of any then-current Order Form or SOW that incorporates these GTCs by reference,, or any post-Evaluation-License Term.  If an Order Form or an SOW has not yet been or is never executed, or Customer never enters into an Evaluation License, then the Initial Term of these GTCs will be twelve (12) months.

(b)    Suspension.

(i)     Failure to Pay Fees.  Without notice to Customer, Supplier may suspend (A) Customer’s right to use of any Applications, and/or (B) the provision of any Services, for as long as any undisputed Fees are delinquent and remain unpaid.  An invoice which indicates a past due amount shall satisfy the notice requirements of this Section 11(b)(i).

(ii)    Misuse.  Without notice to Customer, Supplier may suspend Customer’s right to use any Product which is not being used in conformance with the terms of the Agreement for as long as any such nonconformity remains uncured.

(iii)   Additional Terms.  In the event of any suspension under this Section 11(b), (A) Supplier shall not be precluded from exercising any additional remedies that might be available to it under the terms of the Agreement or otherwise, (B) the Term will not be extended and no Fees will be refunded to account for any period of suspension, and (C) Customer forfeits all right to use the Products and any other Supplier Materials, including without limitation Supplier’s Confidential Information, during the period of suspension, except to the extent that Supplier gives Customer its prior written consent to use Supplier any of the foregoing to cure the default that led to the suspension.  Any written notice provided under this Section 11(b) shall also satisfy the written notice requirements of Section 11(c) below.  Any choice by Supplier to forego suspension under this Section 11(b) shall not be construed as a waiver of any rights under the Agreement or otherwise.

(c)     Termination by Supplier. Supplier has the right to terminate the Agreement or any portion thereof, if Customer is in default of any material term or condition of the Agreement, and fails to cure such default within ten (10) days after receipt of written notice of such default. Without limitation, it will be deemed a Customer default under the Agreement if Customer fails to pay any amount when due hereunder. Supplier may terminate the Agreement immediately if: (i) Customer uses a Product in a way that violates any law or is causing, or is reasonably expected to cause, material harm to Supplier, its Corporate Affiliates, its Personnel, or the Products; or (ii) Customer becomes insolvent, a receiver, administrator, controller or a liquidator is appointed to Customer, Customer assigns any of its property for the benefit of creditors or any class of them or any proceedings have been commenced by or against Customer under any bankruptcy, insolvency or similar laws.

(d)    Termination by Customer. Customer has the right to terminate the Agreement, or any portion thereof, if Supplier is in default of any material term or condition herein and fails to cure such default within thirty (30) days after receipt of written notice of such default, or if Supplier becomes insolvent or any proceedings are to be commenced by or against Supplier under any bankruptcy, insolvency or similar laws.

(e)    Effect of Termination and Expiration. Upon termination or expiration of the Agreement, or any portion thereof, for any reason, any and all amounts owed to Supplier pursuant to the Agreement, or the portion of the Agreement which has terminated or expired, will be immediately due and payable, and all rights, or those rights attributable the portion of the Agreement which has terminated or expired, granted to Customer hereunder will be immediately revoked and terminated.  The obligations of the Parties and the provisions of the Agreement which are expressly stated to survive, or may be reasonable expected to survive, shall survive the expiration or termination of the Agreement, including without limitation Sections 6, 7(c), 8, 10, 13 and 14 of the Agreement.

12.  Assignment.  Neither Party may assign or otherwise transfer any of its rights, or delegate or otherwise transfer any of its obligations or performance, under this Agreement, in each case whether voluntarily, involuntarily, by operations of law, or otherwise, without the prior written consent of the other Party, except Supplier may assign or otherwise transfer any of its rights, or delegate or otherwise transfer any of its obligations or performance, under the Agreement to any of its Corporate Affiliates without consent of Customer, provided that the Agreement will bind and inure to the benefit of any Supplier successor or assignee. If Customer is acquired by, sells substantially all of its assets to, or undergoes change of control in favor of, a direct competitor of Supplier, then Supplier may terminate the Agreement with immediate effect upon written notice. For purposes of the preceding sentence, and without limiting its generality, any amalgamation, arrangement, or reorganization involving Customer will be deemed to be a transfer of rights, obligations, or performance under this Agreement for which Supplier’s prior written consent is required.

13.  Governing Law

(a)    The law that will apply to any question of interpretation regarding the Agreement, any question of the existence of the Agreement, or a lawsuit arising out of or in connection with the Agreement, and which courts have jurisdiction over any such lawsuit, depends on the country of incorporation or organization, as applicable, of Customer, and will be determined as follows:

Customer Country of Incorporation:	Governing Law:	Courts Having Jurisdiction:
The United States of America, Mexico or a Country in Central or South America or the Caribbean	The laws of the State of Maryland and the federal laws of the United States applicable in that state.	(a) The United States District Court for the District of Maryland (to the extent it has subject matter jurisdiction), or (b) the courts of the State of Maryland in Baltimore County)
Canada	The laws of the Province of Ontario and the laws of Canada applicable in that province.	Toronto, Ontario
The United Kingdom or Another Country in Europe, the Middle East  or Africa	The laws of England and Wales.	England and Wales
Australia or a Country in Asia or the Pacific Region	The laws of the State of New South Wales and the laws of the Commonwealth of Australia applicable in that state.	Sydney, Australia

 

 (b)    Each Party agrees to the applicable governing law above without regard to choice or conflicts of law rules, and, subject to the availability of injunctive relief pursuant to Section 7(c) (Confidentiality) and to Section 14 (Disputes), to the jurisdiction of the applicable courts above. The Parties exclude the operation of the United Nations Convention on Contracts for the International Sale of Goods.

14.     Disputes.  Upon any dispute, controversy or claim between the Parties, each of the Parties will designate a representative from senior management to attempt to resolve such dispute.  The designated representatives will negotiate in good faith in an effort to resolve the dispute over a period of thirty (30) days.  If the dispute is not resolved in this 30 day period, the Parties will submit the dispute to binding arbitration in the appropriate jurisdiction listed in Section 13(a), by a single arbitrator independent of both Parties who is skilled in the legal and business aspects of the software industry.  The Parties agree that the arbitrator’s fee shall be shared equally between the Parties and that each Party shall be responsible for its costs, legal and otherwise, in relation to the arbitration, unless the arbitrator decides that the circumstances justify an award of costs. The arbitration shall be conducted in the English language and shall take place in accordance with arbitration rules and in the location set forth in the below chart, depending on the country of incorporation or organization, as applicable, of Customer.  Nothing in this Section 14 shall limit the ability of a Party to seek injunctive relief.

 

Customer Country of Incorporation:	Applicable Arbitration Rules:	Location of Arbitration:
The United States of America, Mexico or a Country in Central or South America or the Caribbean	Commercial Arbitration Rules of the American Arbitration Association	Baltimore County, Maryland
Canada	Canadian Arbitration Association	Toronto, Ontario
The United Kingdom or Another Country in Europe, the Middle East or Africa	London Court of International Arbitration	London, England
Australia or a Country in Asia or the Pacific Region	Australian Centre for Commercial Arbitration	Sydney, Australia

 

15.     General

(a)    Export Compliance. The Products, and derivatives thereof, may be subject to export laws and regulations. Customer represents that it is not restricted or prohibited from doing business in the United States of America, Canada, United Kingdom, or European Union, or with any persons or entities therefrom. Customer shall not resell or permit access or use of the Products in any country which has been embargoed by the United States of America, Canada, United Kingdom, European Union, or United Nations, or in violation of any other applicable embargo, export law, or regulation.  In the event that Customer is in breach of this Section 15(a), whether such a breach arises from current or future restrictions, prohibitions, or embargos, Supplier shall have the right to suspend or terminate this Agreement immediately upon notice to Customer.

(b)    Anti-Corruption. Customer represents to Supplier that it has not received or been offered any illegal or improper bribe, kickback, payment, gift, or thing of value from any of Supplier’s employees or agents in connection with the Agreement. Reasonable gifts and entertainment provided in the ordinary course of business do not violate the above restriction. If Customer learns of any violation of the above restriction, Customer will use reasonable efforts to promptly notify Supplier.

(c)     Subcontractors. Supplier reserves the right to make use of subcontractors to provide or develop any of the Products and to use such means as Supplier, in its sole discretion, considers appropriate. Supplier’s use of subcontractors shall not relieve Supplier of its obligations under the Agreement.

(d)    Non-Solicitation and Non-Competition.

(i)     During the Term of the Agreement and for a period of one (1) year following the termination of the Agreement, each Party hereto agrees not to solicit, recruit or employ any employee of the other Party without the prior written consent of an authorized representative of the other Party. For purposes of this section, the term “employee,” shall include any person with such status at any time during the six (6) months preceding any solicitation in question. For the avoidance of doubt, the foregoing restriction shall not apply to the following forms of solicitation (and resulting employment): (i) a Party using general bona fide solicitations directed at the public or industry participation in general publications or internet resources not specifically targeted at employees of the other Party, or employing any person who responds to such solicitations; (ii) using search firms, or hiring any persons solicited by such search firms, so long as such firms are not advised by a Party to solicit employees of the other Party; or (iii) soliciting any person who has left the employment of the other Party prior to the date of the Agreement.

(ii)    Customer understands and agrees that during the term of the Agreement, and for one (1) year after the last date of Customer using the any Product, Customer will not create, develop, sell, offer or distribute a Competing Service. A “Competing Service” is any software as a service product that provides a data distribution software system with analytics for tracking affiliate and/or advertiser activity. Customer understands and agrees that violation of this Section 15(d)(ii) will be grounds for immediate termination of the Agreement without liability on the part of Supplier. Supplier reserves the right to pursue equitable relief to stop any actual or threatened violation of this Section 15(d)(ii), as well as any other relief permitted under the law.

(e)    Notices.  All notices will be in writing, and will be deemed to be delivered upon (i) personal delivery; (ii) one business day after being delivered by reputable international shipping service to the address of the applicable Party set forth on the most recent Order Form or SOW, or if no such address exists, the last known address available to the Party providing notice; or (iii) when delivered by electronic mail (with confirmation of delivery) to the applicable Party at the email address shown on the most recent Order Form or SOW, or if no such email address exists, the last known email address available to the Party providing notice, except for notices of material breach of the Agreement, termination or an indemnifiable claim which cannot be delivered electronically.  Each Party may modify its recipient of notices by providing notice pursuant to this Section 15(e).

(f)     Entire Agreement; Order of Precedence; Severability.  The Agreement constitutes the entire agreement between the Parties with respect to the subject matter of the Agreement and supersedes all proposals, oral and written, and all previous negotiations and communications between the Parties and their representatives with respect to the subject matter of the Agreement. Each Party acknowledges that, in entering into the Agreement, it does not rely on any statement, representation, assurance or warranty (whether it was made negligently or innocently) of any person (whether a Party to the Agreement or not) other than as expressly set out in the Agreement. The Agreement will prevail over terms and conditions of any Customer-issued purchase order, which will have no force and effect, even if Supplier accepts or does not otherwise reject the purchase order.  In the event of conflict between these GTCs and an Order Form or SOW, the terms of the Order Form or SOW shall control, but only as to that Order Form or SOW.  In the event of a conflict between the Privacy Agreements and any other component of the Agreement, the Privacy Agreements shall control.  If any provision contained herein or part thereof is determined to be void or unenforceable in whole or in part by a court of competent jurisdiction, such invalid provision or part thereof shall be deemed not to affect or impair the validity or enforceability of any other provision or part thereof contained herein, all of which remaining provisions or parts thereof shall be and remain in full force and effect.

(g)    Amendment.  Customer acknowledges and agrees that Supplier may, in its sole discretion, modify these GTCs from time to time, and that any such modifications become effective thirty (30) days after the date that Supplier provides the updated GTCs to Customer, which may be done by providing Customer with a URL that hosts the updated GTCs along with a clear message that these GTCs have been updated.  Customer is responsible for reviewing and becoming familiar with the updated GTCs.  If, prior to the effective date of the updated GTCs, Customer notifies Supplier of its objection to a modification of the GTCs which would result in a material degradation of Customer’s rights or Supplier’s obligations to Customer under the GTCs, then Supplier shall either conduct good faith negotiations of only those modifications which would result in such a material degradation, or, upon thirty (30) days notice to Customer, terminate the Agreement.  Notwithstanding anything in the Agreement to the contrary, the termination right set forth in this Section shall be in addition to any other termination right Supplier may otherwise have under the Agreement.  If Supplier exercises its right to terminate pursuant to the terms of this Section, Customer shall be entitled to a Pro-Rata Refund of any Fees already paid by Customer for the affected Products, calculated from the effective date of any such termination. Customer’s failure to object prior to the effective date of the updated GTCs shall be deemed acceptance of the updated GTCs.  Except for Supplier’s right to update these GTCs pursuant to this Section, and except as otherwise agreed to in an SOW or Order From, the Agreement may only be modified by written amendment signed by the Parties.

(h)    Non-Waiver.  Except as expressly stated in the Agreement, no term of the Agreement will be deemed waived, and no breach of a term excused, unless the waiver or excuse is provided in writing and signed by the Party issuing it.

(i)     Force Majeure. Neither Party will be liable for any delay or failure to perform its obligations under the Agreement, except for Customer’s payment obligations, due to any cause beyond the Party’s reasonable control, which may include labor disputes or other industrial disturbances, systemic electrical, telecommunications or other utility failures, earthquakes, storms or other acts of God, pandemic, embargoes, riots, acts or orders of government, acts of terrorism, or war (each a “Force Majeure Event”).  The affected Party shall be excused from performance and will not be liable or in breach of the Agreement, but only to the extent that and only for so long as the affected Party’s performance is actually prevented, hindered or delayed by the Force Majeure Event and provided that the affected Party uses commercially reasonable efforts to mitigate the effect of the Force Majeure Event and resume performance as soon as possible.

(j)     Audit. Supplier may, no more frequently than annually, audit Customer’s use of the Products (e.g., through use of software tools or otherwise) to assess whether Customer’s use of the Products is in accordance with the terms of the Agreement. Customer agrees to cooperate with Supplier’s audit and provide reasonable assistance and access to information. Any such audit shall not unreasonably interfere with Customer’s normal business operations. Customer agrees to pay, within thirty (30) days of written notification to Customer, any fees applicable to Customer’s use of the Products in excess of the applicable Usage Metrics. Supplier shall bear all costs of the Audit, except for any of Customer’s costs incurred in cooperating with the audit.

(k)    Independent Contractors.  The relationship of the Parties established by the Agreement is that of independent contractors.  The Agreement does not establish an agency, joint venture or partnership relationship between Supplier and Customer. Supplier and its Personnel, and other entities which represent Supplier, are acting as independent contractors and not as employees or agents of Customer. Nothing in the Agreement will be construed to permit either Party to bind the other or to enter into obligations on behalf of the other Party.

 

 

Appendix A: Product Specific Terms

The following “Product Specific Terms,” or “PSTs,” apply to the Product specified in the headings below, to the extent that such Product is purchased or otherwise licensed by Customer. The PSTs for each respective Product below shall also apply to any successor versions of the Product, whether that successor Product is re-branded or modified.

1.     CAKE Pay

a.      Definitions:

i. “Commission” means the agreed upon amount to be paid to Partner by Customer as a result of a Payable Action.

ii. “Payable Action” means when a Partner achieves the intended outcome for Customer as further described in an Offer, and as measured and tracked by the CAKE Platform.

iii. “Third-Party Electronic Money Platform” means a service operated by a third party which is used by its customers to store monetary value on an electronic device.

iv. “Transaction Fee’’ means any amount Supplier earns for Customer’s use of the CAKE Pay Applications, as further described in Section 1(c) of these PSTs.

v. “CAKE Platform” means Supplier’s primary Applications offering which is used by Customer and Partners to track Commissions and Payable Actions, among other things.

b.      Applications Description

i.     CAKE Pay Full-Service

A. Generally. CAKE Pay Full-Service is a technology-enabled Applications wherein Supplier uses its account with a Third-Party Payment Platform to facilitate the transfer of Commissions from Customer to its Partners.  Although Supplier administers the Third-Party Electronic Money Platform account, Supplier shall only utilize the Commissions in the Third-Party Electronic Money Platform account as directed by Customer and shall not utilize those Commissions for any other purpose. Supplier shall not have any right, title, or interest in the Commissions in Supplier’s Third-Party Electronic Money Platform account.  For the sake of clarity, Transaction Fees are not Commissions regardless of whether those Transaction Fees are deposited into the Third-Party Electronic Money Platform by Customer or on Customer’s behalf.

B. Commission Review and Payment Process.

I. On or about the first business day of each month, Supplier will send to Customer a report which lists the Payable Actions that were tracked by the CAKE Platform and the corresponding Commissions owed to its Partners as a result of those Payable Actions (the “Commissions Report”).

II. No later than the fifteenth (15th) of the month in which the Commissions Report is generated, Customer shall either approve or dispute each Commission calculation in the Commissions Report.  Disputed Commissions shall be brought to the relevant Partner as soon as possible and will be handled in accordance with Section 1(d) of these PSTs.  It is Customer’s responsibility to notify Supplier of any ongoing Commission disputes by no later than the fifteenth (15th) of the month; otherwise, all Commissions shall be deemed undisputed and approved.

III. Upon Customer’s approval of the Commissions Report, Supplier shall invoice Customer for all approved Commissions and any associated Transaction Fees.  Invoices for approved Commissions and any associated Transactions Fees are due upon receipt and payable via transfer to (a) Supplier’s Third-Party Electronic Money Platform account, or (b) any other Supplier account as instructed by Supplier, in which case Supplier will then transfer those Commissions and associated Transactions Fees to the Supplier’s Third-Party Electronic Money Platform account.

IV.  By paying Supplier’s invoice for approved Commissions, Customer authorizes Supplier to transfer the approved Commissions to Partners, which Supplier shall do promptly upon Supplier’s receipt of those paid Commissions from Customer.  Supplier is not obligated to return or assist with recoupment of any Commissions to Customer once Supplier initiates a transfer of a Commission to a Partner.

V.  Supplier will notify Customer if a transfer of a Commission to a Partner fails.  Customer agrees to contact Partner to remedy any such failure.  If the Commission has not been transferred within ninety (90) days from the date of the initial transfer attempt, then, upon request from Customer, Supplier will return the Commission to Customer.  Any associated Transaction Fees are non-refundable.

ii.     CAKE Pay Self-Service

A. Generally. CAKE Pay Self-Service is a technology-enabled Applications wherein Supplier facilitates connections from the CAKE Platform to Customer’s Third-Party Electronic Money Platform accounts, which Customer then utilizes to facilitate the transfer of Commissions from Customer to its Partners.

B. Third-Party Electronic Money Platforms.  For CAKE Pay Self Serve, Supplier merely provides functionality in the CAKE Platform to integrate with certain Third-Party Electronic Money Platforms. Supplier does not take part in Commission transfers in any other way.  Customer administers its own Third-Party Electronic Money Platform account.  Customer is free to use any Third-Party Electronic Money Platform that integrates with the CAKE Platform.

c.      Transaction Fees

i.     CAKE Pay Full-Service

A. Base Fee.  Supplier shall invoice Customer a stated in an Order Form.

B. Third-Party Electronic Money Platform Fees.  Supplier shall invoice Customer for any Fees attributable to its use of a Third-Party Electronic Money Platform to facilitate the CAKE Pay Full-Service Product, including transaction fees and exchange rate conversion fees.

C. Payment Method.  The Transaction Fees shall be deposited into the Third-Party Electronic Money Platform along with the Commissions, as further described in Section 1(b)(i)(B) of these PSTs.  Upon deposit of the Transaction Fees into the Third-Party Electronic Money Platform, Customer hereby acknowledges that Supplier has earned those Transaction Fees and Customer authorizes Supplier to withdraw or transfer those Transaction Fees to Supplier.  Once Transaction Fees are deposited into the Third-Party Electronic Money Platform they are non-refundable, even if Commissions upon with the Transaction Fee are based are returned to ultimately Customer, except to the extent that Supplier is in breach of the Agreement and Customer is expressly entitled to a refund in connection with that breach.

ii.     CAKE Pay Self-Service.  Fees for the use of CAKE Pay Self-Service are included in the Fees for the CAKE Platform.

d.      Dispute Resolution

i. Terms With Partners.  As stated in Section 5(c) of the GTCs, Customer agrees to execute a Customer-Partner Agreement which includes, at a minimum, terms which govern disputes between Customer and its Partners.  Customer agrees to make commercially reasonable efforts to insist that the Customer-Partner Agreement include mediation or arbitration provisions as a required prerequisite to litigation.

ii. Supplier’s Costs.  Should the Parties require Supplier’s participation in any dispute that arises from the Customer-Partner Agreement, Customer agrees to compensate Supplier for it’s out-of-pocket costs that are reasonably necessitated by Supplier’s participation in any such disputes, including but not limited to legal fees incurred by Supplier.  Any such costs may be shared with Partner, to the extent that such an agreement is reached either in the Customer-Partner Agreement or through the dispute resolution process.

e.      Warranties and Disclaimers

i. Customer-Partner Agreement.  AS STATED IN SECTION 5(C) OF THE GTCS, CUSTOMER AGREES TO EXECUTE A CUSTOMER-PARTNER AGREEMENT WITH ITS PARTNERS WHICH GOVERNS CUSTOMER’S RELATIONSHIP WITH THOSE PARTNERS.  GENERALLY SPEAKING, SUPPLIER DISCLAIMS ANY AND ALL LIABILITY TO CUSTOMER FOR ANY DISPUTE, CLAIM, DEMAND, SUIT, OR PROCEEDING THAT ARISES FROM CUSTOMER’S RELATIONSHIP WITH ITS PARTNERS.  IN PARTICULAR BUT WITHOUT LIMITATION AND, SUPPLIER TAKES NO RESPONSIBILITY FOR: (A) DETERMINING COMMISSION AMOUNTS OR RESOLVING ANY DISPUTES BETWEEN THE PARTIES REGARDING COMMISSION AMOUNTS OR PAYABLE ACTIONS GENERATED BY PARTNER; (B) ASSESSING OR AFFIRMING THE VERACITY, PERFORMANCE, OR LAWFULNESS OF ANY OFFER; (C) COLLECTIONS ACTIONS, PAYMENT DISPUTES, OR CLAW-BACK DISPUTES BETWEEN THE PARTIES; (D) THE EVALUATION OF QUALIFICATIONS OF ANY PARTNER, THE QUALITY OF PARTNER’S PERFORMANCE, THE QUALITY OR VALIDITY OF PAYABLE ACTIONS, OR THE LAWFULNESS OF PARTNER’S ACTIVITIES; (E) DETECTING OR REPORTING FRAUD; (F) WITHHOLDING TAXES ON BEHALF OF CUSTOMER OR ANY PARTNER; (G) ANY TRANSACTION FEES LEVIED BY A THIRD-PARTY ELECTRONIC MONEY PLATFORM FOR CUSTOMER’S USE OF CAKE PAY SELF-SERVICE; (H) ANY PERFORMANCE OBLIGATION NOT EXPRESSLY ASSUMED BY SUPPLIER UNDER THE AGREEMENT.

ii. Third-Party Electronic Money Platform Accounts.  CUSTOMER HEREBY ACKNOWLEDGES AND AGREES THAT NEITHER SUPPLIER NOR ANY THIRD-PARTY ELECTRONIC MONEY PLATFORM ARE BANKS, AND FURTHER ACKNOWLEDGES AND AGREES THAT WHILE THE THIRD-PARTY ELECTRONIC MONEY PLATFORM MAY BE A MONEY TRANSMITTER, SUPPLIER IS NOT.  EXCEPT FOR THOSE DUTIES AND OBLIGATIONS THAT SUPPLIER EXPRESSLY UNDERTAKES WITH RESPECT TO SUPPLIER’S PROVISION OF THE APPLICATIONS TO CUSTOMER IN ACCORDANCE WITH THE TERMS OF THE AGREEMENT, SUPPLIER DISCLAIMS ANY AND ALL OTHER DUTIES OR OBLIGATIONS, FIDUCIARY OR OTHERWISE, IN CONNECTION WITH PROVIDING THE CAKE PAY APPLICATIONS TO CUSTOMER.  USE OF THE CAKE PAY APPLICATIONS IS AT CUSTOMER’S OWN RISK AND FOR CUSTOMER’S CONVENIENCE.  SUPPLIER REPRESENTS AND WARRANTS THAT IT WILL USE ONLY WELL ESTABLISHED AND REPUTABLE THIRD-PARTY ELECTRONIC MONEY PLATFORMS IN CONJUNCTION WITH THE CAKE PAY APPLICATIONS.  IN THE EVENT THAT ANY COMMISSIONS THAT ARE HELD IN SUPPLIER’S THIRD-PARTY ELECTRONIC MONEY PLATFORM ACCOUNT(S) ARE LOST, SUPPLIER SHALL MAKE COMMERCIALLY REASONABLE EFFORTS TO RECOVER ANY SUCH LOST COMMISSIONS BY EXERCISING WHATEVER RIGHTS SUPPLIER MAY HAVE THROUGH ITS AGREEMENTS WITH THE APPLICABLE THIRD-PARTY ELECTRONIC MONEY PLATFORMS.  IF SUCH RECOVERY EFFORTS FAIL, THEN SUPPLIER SHALL HAVE NO FURTHER OBLIGATION TO CUSTOMER WITH RESPECT TO THE LOST COMMISSIONS, UNLESS AND ONLY TO THE EXTENT THAT THE COMMISSIONS WERE LOST SOLELY DUE TO THE ACTIONS OR INACTIONS OF SUPPLIER, SUBJECT TO SECTION 10, LIMITATIONS OF LIABILITY, OF THE AGREEMENT.

iii. Additional Warranties and Disclaimers.  The warranties and disclaimers set forth in this Section 1(e) of these PSTs shall be in addition to those which apply more broadly to the Products pursuant to Section 9 of the GTCs.

f.       Suspension and Termination.  Notwithstanding anything to the contrary in the Agreement, Supplier shall have the right to suspend or terminate the CAKE Pay Applications for convenience upon written notice to Customer.  To the extent that there are Commissions in Supplier’s Third-Party Electronic Money Platform account on the effective date of any such suspension or termination, Supplier shall, in it’s sole and complete discretion, either (A) distribute those Commissions to Partners in accordance the terms of these PSTs, in which case Supplier shall be entitled to Transaction Fees on any distributed Commissions, or (B) return those Commissions to Customer along with any associated Transaction Fees.