• How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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  • How-To

    How to Sell Leads to Maximize Profit: Everything You Need to Know

    Lead distribution is a process that involves capturing, validating, and distributing leads in real-time.  With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
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  • How-To

    5 CAKE Features to Simplify Communication with Affiliate Partners

    If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a large number of affiliate partners and campaigns. With so many moving parts, it can be difficult to communicate efficiently and consistently with every partner. In some cases, you may be sending duplicate information; in others, you’re not sharing enough,
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  • How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

      As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
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  • How-To

    Using Campaign Targeting to Increase Conversion Rates

    As a performance marketer, one of your main priorities is to increase conversion rates to increase revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
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  • How-To

    CAKE Security Settings to Protect Your Platform

    The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communication to share with us the challenges they’re facing and their proposed solutions to overcome those challenges. Based on our community’s recent input, we have moved forward in expanding the CAKE security settings to help further safeguard our
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  • How-To

    How to Attribute Conversions Using CAKE Fingerprint Tracking

    First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available—such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal backup solution
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  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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  • How-To

    How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

    Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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  • How-To

    Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance

    The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to traffic source to measure campaign performance. However, as the industry changes, there are times
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  • How-To

    How to Run a Successful Lead Generation Program on CAKE

    During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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  • How-To

    Vlog: How to Control and Improve Lead Quality

    As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality.  So the constant challenge is: How do you control and improve your lead quality??  That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
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  • How-To

    5 Best Practices for Working with Your Lead Buyers on a Ping Post

    As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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  • How-To

    Which Pixel Should I Use?

    There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.

  • How-To

    The Value of API’s

    What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their
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  • How-To

    Leveraging CAKE Reporting for Detailed Insights

    Leveraging CAKE Reports Data is our friend. Important business decisions are made every day from data that is collected. In this blog, we will review how to leverage click and conversion data from CAKE’s reporting to help optimize digital spend and enhance the performance of marketing campaigns. CAKE goes beyond more than just a tracking platform for
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  • How-To

    Communication is Key – Leveraging Email Templates and Alerts

    In a world where communication is imperative, CAKE recognizes the necessity for sharing real-time updates with our clients’ employees and their partners. CAKE has built tools that help streamline the communications. Leveraging Email Templates and Alerts, our clients can quickly and efficiently communicate updates on items such as offer statuses, payout changes, expiration dates, approaching
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  • How-To

    CAKE Feature Spotlight: CSV Reconciliation Tool

    Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isn’t necessary to match the click to a conversion ID, clients can use CAKE’s Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the
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