• How-To

    Lead Distribution: What Is It, The Value and Tools for Selling Leads

    Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 2

    Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program. 
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  • How-To

    Performance Marketing: An Affiliate Marketing Glossary

    The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood.  Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 1

    The basics:  What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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  • How-To

    A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution

    Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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  • How-To

    Checklist: How to Select the Right Lead Distribution Software for Selling Leads

    Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
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  • How-To

    These 11 Affiliate Portal Features Will Help You Create a Great Experience for Your Affiliates

    Once you have successfully onboarded your new affiliates, the CAKE Affiliate Portal can help you ensure they have a great experience. But are you using it to its full potential? Your affiliate relationships are important; that’s why we empower you to customize the Affiliate Portal to meet the unique needs of both you and your
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  • How-To

    5 Best Practices for Onboarding New Advertisers

    Onboarding is a critical step in establishing a long-term relationship with new advertisers. You’re still working on earning their trust, business, and even potentially exclusivity at some point down the road. So put your best foot forward: show what you’re capable of, minimize potential hiccups, and create a positive onboarding experience that will set the
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  • How-To

    5 CAKE Features to Streamline the Onboarding of New Affiliates

    Let’s be real here: recruiting and onboarding new affiliates to your performance marketing program involves a lot of moving parts. You need to take care of paperwork, billing, training them on the program requirements, communicating expectations, and getting them access to the campaign assets they need so they can start right away—and the list goes
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  • How-To

    iOS 14: What this Means for Mobile Campaign Tracking in CAKE

    Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy setting that will change the future of mobile advertising. The new setting requires that all apps adhere to the AppTracking Transparency framework and require consumers to opt-in to the IDFA (Identifier for Advertisers). When a consumer opens an app for
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  • How-To

    Using CAKE Features to Find and Stop Affiliate Fraud

    For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of August 2020, affiliate marketing had already generated $15 billion in revenue, but at least 9% of those transactions were affected by fraud, according to CHEQ. On their blog, the company writes that this is a highly conservative estimate and that
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  • How-To

    Using Lead Statuses in CAKE for Closed-Loop Reporting

    What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers?  If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
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  • How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
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  • How-To

    How to Sell Leads to Maximize Profit: Everything You Need to Know

    Lead distribution is a process that involves capturing, validating, and distributing leads in real-time.  With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
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  • How-To

    5 CAKE Features to Simplify Communication with Affiliate Partners

    If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a large number of affiliate partners and campaigns. With so many moving parts, it can be difficult to communicate efficiently and consistently with every partner. In some cases, you may be sending duplicate information; in others, you’re not sharing enough,
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  • How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

      As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
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  • How-To

    Using Campaign Targeting to Increase Conversion Rates

    As a performance marketer, one of your main priorities is to increase conversion rates to increase revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
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  • How-To

    CAKE Security Settings to Protect Your Platform

    The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communication to share with us the challenges they’re facing and their proposed solutions to overcome those challenges. Based on our community’s recent input, we have moved forward in expanding the CAKE security settings to help further safeguard our
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