• In The News

    Gain insights into 2020 learnings and upcoming 2021 trends and predictions from marketers across the performance marketing space, including Fluent, What If Media Group, and CAKE.    

  • In The News

    The Best Affiliate Software of 2021

    Digital.com conducted over 40 hours of research on 80+ affiliate software companies to pinpoint the best affiliate software technologies of 2021.

  • In The News

    2021 Affiliate Marketing Landscape

    A visual representation of the affiliate marketing ecosystem and where each company fits in within the larger landscape.

  • In The News

    Affiliate Networks and Tracking Platforms, The Best of 2020. Part 7: CAKE

    Throughout the organization’s decade-long history, CAKE has served as a stable core of the industry with a consistent company mission – to deliver trusted, innovative performance marketing technology solutions that create the best revenue opportunities for our customers worldwide.

  • In The News

    Constellation Acquires TUNE, Combines With CAKE To Consolidate Performance Marketing Industry

    Constellation, a Canadian company that grows through acquisitions, has acquired TUNE to consolidate the performance marketing space. CAKE was the first acquisition in the performance marketing space for Constellation, which was acquired in June 2019. Tune now becomes the second acquisition.

  • In The News

    Lead Distribution: Why it Belongs with Affiliate Programs

    Today’s environment has ushered in a wave of changes. While often challenging, these shifts can also result in the motivation to uncover new revenue opportunities. One that is plainly in sight – extending affiliate programs to include lead distribution.

  • In The News

    The Best Affiliate Marketing Tools For 2020

    If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships with other
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  • In The News

    Reclaim Accurate Measurement in the Age of Privacy

    The General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act (CCPA) deadline have ushered in a new privacy landscape to marketing. It’s a shift that’s been brewing for some time, as consumers demand more control over their data. A poll conducted by Symantec revealed that 83% of internet users worldwide are concerned
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  • In The News

    SalesTech Star Interview With Garth Harris, VP Of Operations At CAKE

    We approach customer success as an overall company methodology as opposed to just a customer service team philosophy. This holistic, client-focused methodology goes beyond basic customer support and spans every department at CAKE from Sales and Marketing, to dev operations and the executive team.

  • In The News

    Performance Marketing Software Provider CAKE Acquired by Constellation

    The acquisition comes after an exceptional period of growth and product innovation from CAKE. The deal now makes them the largest performance marketing software vendor.

  • Press Release

    CAKE Announces Acquisition by Constellation Software Inc.

    Investment makes CAKE the largest performance marketing software vendor; maximizes innovation while increasing reliability and scalability to create new revenue opportunities for CAKE customers worldwide   NEWPORT BEACH, Calif., June 26, 2019 (GLOBE NEWSWIRE) — CAKE, the leading global performance marketing software provider, today announced that the company has been acquired by Constellation Software Inc.,
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  • Press Release

    The Amici Group Boosts Its Affiliate Marketing Program with CAKE by Accelerize

    Affiliate Network Powered by CAKE’s Innovative Digital Marketing SaaS Platform and World-Class Support Team   NEWPORT BEACH, Calif. – April 18, 2019 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced a successful partnership with The Amici Group LLC, an industry-leading affiliate network and team building company. Using CAKE’s
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