Marketing Attribution Software
A multichannel marketing measurement and attribution solution for performance marketers to optimize digital campaign performance and boost return on adspend.Learn More
See Clearly, Market Better.
CAKE’s Marketing Attribution Software provides performance marketers with the tools needed to measure digital campaigns holistically across channels, empowering them with the intelligence needed to enhance campaign performance and identify channel impact on the customer journey.
Identify Impact and Strengthen Channel Performance
Collect first-party data across all paid, earned and owned digital marketing channels, including affiliate, display, email, search, organic and more, for ultimate transparency and greater ability to identify impact of cross-channel strategies on the customer journey.
Elevate Performance Through Smart Insights
Optimize with confidence through immediate insights into source and campaign performance, including customizable alerts, granular data and a unified view into performance across all digital channels.
Protect Data and Eliminate Privacy Concerns
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
Ensure Success, Support Your Team with Ours
Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Credibility
Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
Get full access to first-party data for impressions, clicks, conversions, and customers, in real-time, through report visualizations and data exports to CSV, S3 or API.
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
Create custom metric calculations and additional reporting reviews with the option to share these views across the organization.
Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.
Track mobile campaigns with postback integrations to leading mobile measurement platforms, or utilize CAKE's iOS or Android SDK.
Increase campaign measurement and first-party data collection by simply adding an impression pixel to any HTML email or display creative.
Go beyond measuring a single revenue-generating event and identify interactions along the customer journey.
Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
Customize user and department permissions as well as roles access controls for each individual accessing the platform.
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
Voucher Code Support
Measure and attribute online or offline sales using unique voucher codes for your partners and/or campaigns.
More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE.
CAKE News & Resources
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