CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
Manage and measure partner performance with precision for improved profit margins.
Learn MoreCollect, validate and distribute leads in real-time for maximum profitability.
Learn MoreMeasure channel performance using multitouch attribution, for ROAS optimization.
Learn MoreCAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.
CAKE’s Lead Distribution Solution captures, validates, and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel decision-making, and deliver a competitive advantage. You probably agree. Yet, being able to put your data to work with reporting and visualizations has often proven to be easier said than done. That’s why we’re excited to introduce CAKE
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Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforward answer is no. While selling leads certainly offers networks a proven strategy to expand their existing affiliate operations and earn more revenue, what if we told you that a lead’s value extends beyond the initial lead sale? With lead monetization,
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CAKE is packed with powerful features designed for you to remain competitive by freeing up operational hours, delivering key insights, and enhancing tracking and lead distribution processes. Here’s a recap of what’s new in CAKE! Templates – Eliminate repetitive advertiser and offer setups CAKE’s Advertiser and Offer Templates save significant operational hours by enabling customers
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Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the affiliate industry or optimize their existing affiliate programs, CAKE has created the ultimate guide for affiliate marketing
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The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
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Have you ever encountered an issue with a tech provider or software platform and sought help, only to receive a response three days later? Or maybe you needed immediate help, but your vendor didn’t have support agents readily available, and even worse, a knowledge base was entirely nonexistent. Unfortunately, these nightmare scenarios are all too
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This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and select the one that meets your requirements, such as building strong partnerships and maximizing profitability.
Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
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Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.
Explore CAKE’s Support Options
Explore CAKE’s Professional Services
As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.
“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns. Overall, clients, buyers, and affiliates have a far more professional view of our services now.
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“Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.” — Lindsey Ruttan, Founder of STEAM Digital Media
“Cake provides reports in different dimensions, which allow us to have more data for analysis, optimization and anti-fraud. As a network, many partners in the industry are also cake users, which makes the integration easier and more efficient.” — Eric Zhu, Founder of Blitzads Limited
“By streamlining our affiliate and lead distribution programs on CAKE, we are armed with significantly better insights into campaign performance and the ability to maximize profitability. This empowers us to provide our clients with the best leads at the best prices, helping them drive and expand their businesses.” Carter Matzinger — President at Surge Logics
“After moving to CAKE, we have achieved a 45.7% spike in our client satisfaction and retention rates in the last eight months. This is made possible by the excellent reporting structure which helps us understand client needs more effectively.” — Sahil Singhani — VP Affiliate Marketing at GrabOn
By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.
