CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
Manage and measure partner performance with precision for improved profit margins.Learn More
Collect, validate and distribute leads in real-time for maximum profitability.Learn More
Measure channel performance using multitouch attribution, for ROAS optimization.Learn More
CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.
CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.
This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and select the one that meets your requirements, such as building strong partnerships and maximizing profitability.
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
We are pleased to invite our customers to the CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.
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As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.
“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns. Overall, clients, buyers, and affiliates have a far more professional view of our services now.
“Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.” — Lindsey Ruttan, Founder of STEAM Digital Media
“Cake provides reports in different dimensions, which allow us to have more data for analysis, optimization and anti-fraud. As a network, many partners in the industry are also cake users, which makes the integration easier and more efficient.” — Eric Zhu, Founder of Blitzads Limited
“By streamlining our affiliate and lead distribution programs on CAKE, we are armed with significantly better insights into campaign performance and the ability to maximize profitability. This empowers us to provide our clients with the best leads at the best prices, helping them drive and expand their businesses.” Carter Matzinger — President at Surge Logics
“After moving to CAKE, we have achieved a 45.7% spike in our client satisfaction and retention rates in the last eight months. This is made possible by the excellent reporting structure which helps us understand client needs more effectively.” — Sahil Singhani — VP Affiliate Marketing at GrabOn
By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.