“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns. Overall, clients, buyers, and affiliates have a far more professional view of our services now. I look forward to continuing to work with CAKE and grow further!” — Richard Walters, Founder at Adleadr