Affiliate Marketing Software
A reliable affiliate marketing solution to measure, manage and optimize partner campaigns for the highest performance.
Learn MoreSee Clearly, Partner Better.
Trusted by more than 500 advertisers, networks and publishers across 50+ countries, CAKE’s Affiliate Marketing Software ensures accurate measurement, data security and unrivaled support to attract new partners and build profitable relationships.
Elevate Performance through Smart Insights
Optimize your affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners.
Maximize Traffic and Increase Profit Margins
Leverage custom targeting parameters such as location, device, browser, traffic caps and redirects for real-time monetization of traffic and ensure accurate measurement for each impression, click and conversion for proper revenue and payout attribution.
Safeguard Your Business with Intelligent Scaling and Enterprise Reliability
Protect your business and partner relationships with 99.9% uptime guarantees on our global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grow your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes.
Ensure Success, Support Your Team with Ours
Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.
Remove Risk and Maintain Affiliate Program Credibility
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds.
Protect Data and Eliminate Privacy Concerns
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
Ready to have a look at CAKE?
Additional Capabilities
-
CAKE Pay
CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.
-
White-labeled Interface
Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.
-
Scalable and Reliable
99.9% uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.
-
Superior Support
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
-
Data Security
Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.
-
Real-time Reporting
Visualize reports, export data to a CSV file, S3 or access via API in real-time.
-
Account Control
Customize user and department permissions as well as roles access controls.
-
Customizable Reporting
Create custom metric calculations and additional reporting views with the option to share custom views across the organization.
-
Powerful Open API
Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.
-
Flexible and Customizable
Take advantage of years of customer-driven affiliate marketing software development that has led to a flexible and robust solution.
-
Custom Targeting
Go beyond location and device targeting with redirect rules for A/B testing, fraud detection, referring source and more.
-
Location Targeting
Target campaigns by language and location, including particular countries, regions and even cities, through the geo-targeting database.
-
Device Targeting
Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database.
-
Pixel and Postback Management
Simplify workflow by allowing administrators and affiliates to control pixels and postbacks within virtually any network or platform in real-time.
-
Event Tracking
Go beyond measuring a single revenue-generating event and identify interactions along the customer journey.
-
Tagging
Simplify grouping and reporting on thousands of campaigns and enable managers to target offers towards specific affiliates.
-
Fraud Prevention
Take immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior.
-
Click and Conversion Caps
Set click and conversion caps on offers, affiliates and campaigns and receive alerts when a cap is approaching or has been met. Easily monetize post-cap traffic with CAKE's powerful campaign redirect strategy.
-
Affiliate and Advertiser API
Give your affiliates and advertisers the power to automate their own workflow through powerful two-way APIs for reporting, campaign details and more.
-
Mobile Measurement
Track mobile campaigns with postback integrations to leading mobile measurement platforms, or utilize CAKE's iOS or Android SDK.
-
Impression Tracking
Increase campaign measurement by simply adding an impression pixel to any HTML email or banner creative, or take it to the next level with ad server integrations.
-
Enhanced Email Communication
Update affiliates and advertisers regularly with customized email templates that utilize text, HTML and attachments.
-
Pixel Whitelisting
Create and manage a custom conversion pixel whitelist that protects your company from fraud in cases where server-to-server tracking is possible.
-
Detailed Compliance Reports
Keep track of when an advertiser updates suppression files and when affiliates download them, all within one centralized report.
-
Referral Rewards
Reward existing affiliates for recruiting new publishers using a commission-based incentive program with customizable timeframes and payment models, including profit shares, revenue percentages or a simple flat fee.
-
Affiliate Signup
Utilize our hosted white-labeled signup form and application review process to onboard new partners or create your own process with our signup APIs.
-
Offer Contracts
Easily manage alternate landing pages, targeting rules, payout tiers, caps and more within a single offer for improved efficiency and accuracy.
-
Ecommerce-ready
Understand every level of Ecommerce campaign performance through product-based tracking and reporting, and provide product catalogs for your partners via the affiliate portal.
-
Voucher Code Support
Measure and attribute online or offline sales using unique voucher codes for your partners and/or campaigns.
-
3rd-Party Integrations
Easily integrate with Quickbooks, Anura, Dialogtech, Unsubcentral, Optizmo, Ezepo, BriteVerify, Neustar, Tipalti and many others.
-
Audit Trail and History
Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.
More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE.
CAKE News and Resources
-
CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
... -
CAKE Hits All the Right Marks in Customer Satisfaction – The Best Affiliate Software
CAKE is known in the affiliate marketing industry for phenomenal customer service. Going beyond the business-as-usual mindset, CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. We proactively communicate with clients, securing a deep understanding of their specific and very unique business needs. We also value gathering feedback
... -
Better Together: Adding Value to Your Affiliate Program with Lead Distribution
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
-
How to Customize Sub ID Payouts to Reward Partners
Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
... -
Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
... -
How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
... -
Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
... -
Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
... -
Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
... -
How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
... -
Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
... -
6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
... -
Choosing the Right Affiliate Software for Your Company
This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and select the one that meets your requirements, such as building strong partnerships and maximizing profitability.
Want to learn more about the performance marketing industry?
CAKE’s blog provides the latest insights and news on performance marketing. Gain special insider knowledge, get the latest CAKE news and learn more through exclusive how-to blog posts.