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Lead Distribution: What Is It, The Value and Tools for Selling Leads
Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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Performance Marketing: An Affiliate Marketing Glossary
The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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CAKE Q3 Product Update: What’s New, What’s Next
Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
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Affiliate Marketing: An Ultimate Guide for 2021, Part 1
The basics: What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader
Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution
Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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Spotlight Q&A Yoko Sasaki, CAKE’s Senior Engineer/Software Manager
June 23 is International Women in Engineering Day — an awareness campaign to raise the profile of women in engineering and focus attention on the amazing career opportunities available to females in this exciting industry. It celebrates the outstanding achievements of women engineers throughout the world. In this spotlight Q&A we celebrate our very own
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Checklist: How to Select the Right Lead Distribution Software for Selling Leads
Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
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Using CAKE for Conversion Tracking with Shopify
When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking. Use CAKE’s Dynamic Click
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Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE
We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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Spotlight Q&A With Brad Shumard, CAKE’s Senior Product Manager
In this spotlight Q&A, we caught up with Brad Shumard, CAKE’s Senior Product Manager with over 12 years of experience in performance marketing. Here are some highlights from our conversation. What is your current role and tell us about your growth journey at CAKE? I am currently CAKE’s Senior Product Manager and focus on
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These 11 Affiliate Portal Features Will Help You Create a Great Experience for Your Affiliates
Once you have successfully onboarded your new affiliates, the CAKE Affiliate Portal can help you ensure they have a great experience. But are you using it to its full potential? Your affiliate relationships are important; that’s why we empower you to customize the Affiliate Portal to meet the unique needs of both you and your
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CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
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Podcast: Lead Distribution Trends and the Growth Potential For the UK Market
CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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Spotlight Q&A With Elizabeth D’Arcy-Potts, CAKE’s Managing Director, EMEA
In this spotlight Q&A, we caught up with Elizabeth D’Arcy-Potts, CAKE’s Managing Director of EMEA with over 15 years of experience in digital and affiliate marketing. Here are some highlights from our conversation. What is your role and tell us about your journey at CAKE? I am the Managing Director for CAKE EMEA, heading
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Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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CAKE 2020 Year In Review
2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers. From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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