• Insights

    Key Digital Marketing Statistics to Know in 2020

    With the New Year just around the corner, many are deep in the process of planning their affiliate and digital marketing strategy for 2020. While in this mode, it’s important to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace. A great way to
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  • CAKE News

    Best Practices for Sales and Client Success: Q&A with Garth Harris

    As CAKE’s Vice President of Operations and with almost a decade of experience in the Performance Marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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  • Blog

    Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns

    Guest blog post written by Tyson Quick, CEO and Founder of Instapage.   Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
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  • Blog

    Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?

    Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May.  Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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  • Events

    ad:tech New Delhi | Show Insights

    Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging
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  • Events

    Affiliate Summit West | Show Insights

    Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at
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  • Blog

    A Slice of CAKE

    Please meet Brittany Luankaw, a Client Success Manager based in the Newport Beach office! She joined CAKE in March 2015 after working for Nuvotera Security Distributor. Brittany’s Role at CAKE My role as a Client Success Manager is to apply my knowledge of CAKE’s vast feature set and provide best practices as well as areas
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  • CAKE News

    We Thank You This Holiday Season!

    With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to
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  • CAKE News

    A Slice of CAKE

    Today we introduce you to Thai, a member of CAKE’s IT Support team based out of the California office. Thai began his CAKE career September of 2014 and officially launched the internal CAKE IT Support division. During Thai’s interview he was sold on the company culture, innovative spirit and team atmosphere which led to his
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  • Events

    India Affiliate Summit | Show Insights

    Intro Summary Last week, CAKE attended India Affiliate Summit 2016 (IAS), hosted by the Internet and Mobile Association of India (IAMAI). IAS is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offered
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  • Events

    LeadsCon NYC | Show Insights

    Intro Summary Last week the CAKE team had the opportunity to exhibit at booth #205 during LeadsCon New York from August 22 to August 24 and returned home with invaluable insights. Leadscon is a conference specifically designed for online lead generation and direct response marketing. Bringing together more than 5,000 attendees over the course of
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! We want our
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  • Events

    Affiliate Summit East | Show Insights

    The CAKE team attended Affiliate Summit East (ASE) last week from July 31-August 2 at the New York Marriott Marquis. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offered three days of insightful tracks, three separate tradeshow areas and a multitude of networking events. Below is a recap
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
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  • Events

    GMASA Bangalore | Show Insights

    The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on
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  • Insights

    Infographic: The Evolution of Affiliate and Digital Marketing

    Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product to create an exceptional user experience for our customers. It’s always nice to put a face to a name and meet the people you interact with on a daily basis! In this new
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