• CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
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  • Insights

    Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy

    In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
    ...

  • Insights

    Marketing To The Price-Conscious, Multi-Channel Shopper

    Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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  • Insights

    The Marketing Fingerprint

    Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
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  • Insights

    Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t

    Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
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  • CAKE News

    ASW 2015: The First Stepping-stone on our Journey to Another Successful Year

    Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
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  • CAKE News

    Webinar: How to Successfully Map the Customer Journey

    Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.

  • CAKE News

    Performance Marketing Insider: Interview with Jeff McCollum (Part Two)

    In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE.

  • CAKE News

    Performance Marketing Insider: Interview with Jeff McCollum (Part One)

    In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how the platform provides an invaluable suite of tools for performance marketers.

  • Insights

    Bringing the “Human” Into An Automated World.

    Technology is great; there is no doubt about it! With the advancement of technology and the innovation of the Internet over the years, humans have a unique opportunity to explore creative outlets, make purchases, start a business and above all else automate their life! Of course this is great, we become much more productive and can focus on what really matters to us. Though at times do you ever wonder where the human went? 

  • Insights

    Managing ALL Of Your Affiliate Marketing Channels

    According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results. 

  • Insights

    Do Work That Counts-Why Metrics Matter.

    This is a concept all digital marketers and everyone for that matter is familiar with in both our online and offline lives. Think back to elementary school when we received report cards and had parent teacher conferences to review our performance and learn areas we can improve upon. We performed, received a benchmark for our work and were then taught how to improve from there. 

  • How-To

    CAKE Releases “Roles Access” Feature!

    New "Roles Access" Feature Release!

    Roles Access provides you with the power to manage user access to features and functionality for individual user groups.  With this feature improvement we’ve added over 300 additional permissions to give you granular control over virtually every feature in your instance. Roles Access is located under the "Setup Tab" and inside the new "Permissions Sub Tab."

  • Insights

    Changing Your Route Mid-Flight, Impossible?

    If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky and nearly impossible. That is unless you are the pilot. What if you are a digital marketer, however? What does changing your “in-flight” plans really imply?

  • How-To

    Platform Migration. What it means for Performance Marketers.

    The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer.  It is certainly understandable given that it is the hub of all Performance Marketing operational activities, from configuring offers to managing the flow of money through those offers to helping provide the business intelligence needed to assess the overall performance of the business.

  • How-To

    CAKE and E-commerce-Track from Click to Sale!

    From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time analytics in a single convenient dashboard. Tracking E-commerce orders from the offer level down to the SKU number is a powerful insight providing increased optimization for all affiliate marketing initiatives.