Brittany Christopher, Author at CAKE - Page 2 of 6
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    • Insights

      6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth

      It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
      ...

      Brittany ChristopherNov 2411 Minute Read
    • CAKE News

      CAKE – Affiliate Marketing Success Stories

      A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
      ...

      Brittany ChristopherOct 227 Minute Read
    • Insights

      Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season

      With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
      ...

      Brittany ChristopherSep 295 Minute Read
    • CAKE News

      Spotlight: Q&A with Karen Nugent, CAKE’s Senior Director of Client Services

      In this spotlight Q&A, we caught up with Karen Nugent, CAKE’s Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
      ...

      Brittany ChristopherSep 39 Minute Read
    • Insights

      Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them

      A strong brand can be an incredibly powerful asset.  And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates.  This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
      ...

      Brittany ChristopherAug 2510 Minute Read
    • Insights

      Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

      Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
      ...

      Brittany ChristopherJul 285 Minute Read
    • CAKE News

      Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

      Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
      ...

      Brittany ChristopherJul 133 Minute Read
    • Insights

      The Ultimate Guide on How to Sell Leads with Technology

      Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
      ...

      Brittany ChristopherJul 95 Minute Read
    • Insights

      Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree

      In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
      ...

      Brittany ChristopherJun 1111 Minute Read
    • How-To

      How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

      Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
      ...

      Brittany ChristopherMay 2814 Minute Read
    • CAKE News

      Together, CAKE and TUNE Push Forward the Performance Marketing Industry

      TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing   It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
      ...

      Brittany ChristopherMay 195 Minute Read
    • CAKE News

      CAKE Achieves TYPE 2 SOC 2 Certification & Completes CCPA Compliance Readiness

      We’re excited to share an update with you. CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. Additionally, we have also completed our California Consumer Privacy Act (CCPA) compliance-readiness strategy that’s aligned with the new regulation. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With
      ...

      Brittany ChristopherApr 12 Minute Read
    • Blog

      Spotlight: Q&A with The Bastio Consulting Group

      Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+% for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs that
      ...

      Brittany ChristopherFeb 512 Minute Read
    • CAKE News

      Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson

      CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
      ...

      Brittany ChristopherDec 188 Minute Read
    • CAKE News

      Best Practices for Sales and Client Success: Q&A with Garth Harris

      As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
      ...

      Brittany ChristopherSep 95 Minute Read
    • Insights

      In Good Company – Performance Marketing Software Reviews

      Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
      ...

      Brittany ChristopherAug 2911 Minute Read
    • Blog

      Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns

      Guest blog post written by Tyson Quick, CEO and Founder of Instapage.   Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
      ...

      Brittany ChristopherMay 212 Minute Read
    • Blog

      Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?

      Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May.  Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
      ...

      Brittany ChristopherOct 19 Minute Read
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