TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing

It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the beginning. We are very excited to share today’s news – Constellation has also acquired TUNE.

CAKE together with TUNE is the largest source of software for performance marketing professionals and networks, globally. The two long-time industry pillars have served as a stable core of the performance marketing industry, and together are even more well-positioned to usher in a new era of expansion and innovation that activates our customers’ continued growth.

CSI assembles portfolios of vertical market software companies that exhibit the potential to serve as leaders within their particular market.

CAKE customers: Growing together with more opportunities and continued stability

Together, CAKE and TUNE enter a new era, poised with the backing of a strong partner to collectively drive forward long-term growth and product innovation that advances the performance marketing industry.

From a day-to-day perspective, CAKE customers can expect business as usual. We will continue to focus on providing world-class performance marketing software, including solutions for affiliate marketing, lead distribution, and multichannel marketing to networks, advertisers, and publishers globally. We’re also committed to providing our customers with superior support, innovative solutions, and growth opportunities for their unique businesses.

In summary, our mission remains the same – to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. CAKE and TUNE also have the stability and backing of a strong partner in CSI that remains committed to our long-term individual and collective success.

Customers also benefit from the unique offerings provided by both companies. For instance, CAKE customers will continue to receive the benefits of advanced capabilities and knowledge for affiliate marketing, lead distribution, and multichannel marketing. Now, CAKE customers will also tap into the expertise TUNE provides for mobile and partner payment solutions. In summary, the right solutions are available to meet our customer’s needs, along with the best resources and tools that come from both companies. This offers more opportunities as a customer.

What’s next?

This is just the beginning. From this point forward, we will be looking for more opportunities that deliver benefits to our customer base of networks, publishers, and advertisers. As updates are available through our new ownership structure, we will be sharing this information through our customer channels.

This is a very exciting time not only for CAKE and TUNE, but the industry as a whole. Performance marketing is a dynamic industry, and we’re here to enable you to adapt and evolve with the changing landscape. Industry consolidation means more standardization between players of the ecosystem and a better customer experience.

This new chapter for CAKE highlights the company’s continuation of stability and promises to bring even more exciting things ahead with TUNE and CSI.

Thanks again to our customers and the CAKE team who bring it all together. We look forward to ushering in a new era of innovation and growth that elevates the performance marketing industry.