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What is Performance Marketing and How has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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