• Insights

    What is Performance Marketing and How has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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  • Insights

    Google Chrome 80: Everything You Need to Know as a Performance Marketer

    Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
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  • Insights

    Accurate Measurement in the Age of Privacy: Commentary from Garth Harris

    Maintain Accurate Measurement As privacy regulations shift and browsers such as Safari, Chrome and Firefox respond, so must performance marketing strategies to ensure accurate measurement. That’s the topic of an article by Garth Harris, CAKE’s VP of Operations, published this week in PerformanceIN. As Garth writes: “While measuring consumer interactions with marketing and advertising is
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  • Insights

    Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program

    In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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