• How-To

    CAKE Security Settings to Protect Your Platform

    The recent launch of the CAKE Idea Portal has provided our customers with a direct line of communication to share with us the challenges they’re facing and their proposed solutions to overcome those challenges. Based on our community’s recent input, we have moved forward in expanding the CAKE security settings to help further safeguard our
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  • How-To

    How to Attribute Conversions Using CAKE Fingerprint Tracking

    First-party cookies and cookieless tracking (server-to-server tracking) are the go-to approaches for the majority of your campaign measurement tactics. But what happens when those approaches fail? Or when cookie-based tracking isn’t available—such as with mobile install campaigns (CPI), social media campaigns, and influencer marketing? As an affiliate network, fingerprint tracking is an ideal backup solution
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  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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  • How-To

    Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance

    The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to traffic source to measure campaign performance. However, as the industry changes, there are times
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  • How-To

    How to Run a Successful Lead Generation Program on CAKE

    During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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  • Insights

    What is Performance Marketing and How has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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  • How-To

    Vlog: How to Control and Improve Lead Quality

    As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality.  So the constant challenge is: How do you control and improve your lead quality??  That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
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  • Insights

    Google Chrome 80: Everything You Need to Know as a Performance Marketer

    Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
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  • How-To

    5 Best Practices for Working with Your Lead Buyers on a Ping Post

    As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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  • Insights

    3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

    As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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  • Insights

    Accurate Measurement in the Age of Privacy: Commentary from Garth Harris

    Maintain Accurate Measurement As privacy regulations shift and browsers such as Safari, Chrome and Firefox respond, so must performance marketing strategies to ensure accurate measurement. That’s the topic of an article by Garth Harris, CAKE’s VP of Operations, published this week in PerformanceIN. As Garth writes: “While measuring consumer interactions with marketing and advertising is
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  • How-To

    Which Pixel Should I Use?

    There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.

  • How-To

    Using Volume-Based Tiers to Manage Campaign Payouts

    Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
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  • How-To

    City Level Targeting for Location-Based Offers

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • Insights

    Influencer Marketing and Social Media: Best Metrics to Evaluate Success

    Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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  • CAKE News

    LeadsCon Las Vegas – Key Takeaways!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • How-To

    Cookie-Based Tracking or Server-to-Server?

    While postback (server to server) tracking is a much more reliable system that should be used wherever possible, there are still many affiliate systems that don’t support it. With that in mind we still need to support Cookie-based tracking to work with these affiliates.