As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality.

So the constant challenge is: How do you control and improve your lead quality??

That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and Brad Shumard, CAKE’s Senior Product Manager. Garth talks with Brad about how CAKE’s lead validation and lead enrichment solutions can help you monetize lead traffic and increase profit margins and lead quality.

As Brad says, lead validation is “your first line of defense.” It ensures that the leads you collect or buy are clean, legitimate, and high-quality before you sell them to a buyer.

Taking it a step further, lead enrichment ensures you have the highest quality leads to sell for top dollar.

Are you taking the necessary steps to ensure high lead quality for you and your buyers? Watch the video to learn more.

And reach out to us when you’re ready to get started with boosting your lead quality.

Other content you might be interested in:

• Blog: 3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
• Whitepaper: Keys to Successfully Launch and Grow a Lead Distribution Program
• Blog: 5 Best Practices for Working with Your Lead Buyers on a Ping Post