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    Integrated Solutions to Grow with Your Business

    CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

    Affiliate Marketing

    Manage and measure partner performance with precision for improved profit margins.

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    Lead Generation

    Collect, validate and distribute leads in real-time for maximum profitability.

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    MultiChannel Marketing

    Measure channel performance using multitouch attribution, for ROAS optimization.

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    Readily integrate with 3rd-party systems or access 24/7 support.

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    • How-To

      Checklist: How to Select the Right Lead Distribution Software for Selling Leads

      Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
      ...

      Brittany ChristopherJun 152 Minute Read
    • CAKE News

      Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

      Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
      ...

      Brittany ChristopherJul 133 Minute Read
    • Insights

      The Ultimate Guide on How to Sell Leads with Technology

      Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
      ...

      Brittany ChristopherJul 95 Minute Read
    • How-To

      Vlog: How to Control and Improve Lead Quality

      As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality. So the constant challenge is: How do you control and improve your lead quality?? That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
      ...

      Carlee BenitoFeb 212 Minute Read
    • How-To

      5 Best Practices for Working with Your Lead Buyers on a Ping Post

      As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
      ...

      Carlee BenitoJan 147 Minute Read
    • Insights

      3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

      As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
      ...

      Carlee BenitoDec 128 Minute Read
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