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Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative
In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
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Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager
In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation. What is your current role at CAKE and what are you focused on? I am
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Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
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