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CAKE Best Practices for Accurate Measurement (without Cookie Tracking)

Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
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Carlee BenitoSep 238 Minute Read
Insights

Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
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Brittany ChristopherJul 285 Minute Read
Insights

Google Chrome 80: Everything You Need to Know as a Performance Marketer

Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
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Carlee BenitoFeb 47 Minute Read