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      Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

      In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
      ...

      Rocco J. SarichSep 146 Minute Read
    • Insights

      The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy

      Performance marketers are preparing for a cookieless future full of evolving consumer privacy regulations. This new wave of regulations is making marketers rethink how to maintain accurate measurement across their digital campaigns. The impact? Affiliate networks that fail to prioritize privacy initiatives and adopt alternate tracking methods in lieu of cookie-based tracking will become obsolete.
      ...

      Rocco J. SarichJul 119 Minute Read
    • Insights

      Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]

      Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future. Get your eBook
      ...

      Rocco J. SarichJul 73 Minute Read
    • CAKE News

      Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager

      In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation.   What is your current role at CAKE and what are you focused on? I am
      ...

      CAKE TeamFeb 46 Minute Read
    • Insights

      Affiliate Marketing Trends 2022: A Look Forward

      In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
      ...

      Elizabeth D'Arcy-PottsJan 136 Minute Read
    • Insights

      CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

      Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
      ...

      Carlee BenitoSep 238 Minute Read
    • Insights

      Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

      Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
      ...

      Brittany ChristopherJul 285 Minute Read
    • Insights

      Google Chrome 80: Everything You Need to Know as a Performance Marketer

      Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
      ...

      Carlee BenitoFeb 47 Minute Read
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