consumer privacy Archives

CAKE News

Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager

In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation. What is your current role at CAKE and what are you focused on? I am
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CAKE TeamFeb 46 Minute Read

Insights

Affiliate Marketing Trends 2022: A Look Forward

In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel. What’s trending in 2022 The
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Elizabeth D'Arcy-PottsJan 136 Minute Read

Insights

CAKE Best Practices for Accurate Measurement (without Cookie Tracking)

Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
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Carlee BenitoSep 238 Minute Read

Insights

Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
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Brittany ChristopherJul 285 Minute Read

Insights

Google Chrome 80: Everything You Need to Know as a Performance Marketer

Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
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Carlee BenitoFeb 47 Minute Read

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Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager

Affiliate Marketing Trends 2022: A Look Forward

Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them