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Google Chrome 80: Everything You Need to Know as a Performance Marketer
Editor’s Note: This post was originally published in January 2020 and was revised on February 4, 2020, to include updated information from Google Chrome 80 release notes. For performance marketers, figuring out how to accurately measure campaign performance amidst ongoing privacy regulations remains a challenge. The wave of privacy initiatives kicked off in 2018 with
...Carlee Benito7 Minute Read -
Accurate Measurement in the Age of Privacy: Commentary from Garth Harris
Maintain Accurate Measurement As privacy regulations shift and browsers such as Safari, Chrome and Firefox respond, so must performance marketing strategies to ensure accurate measurement. That’s the topic of an article by Garth Harris, CAKE’s VP of Operations, published this week in PerformanceIN. As Garth writes: “While measuring consumer interactions with marketing and advertising is
...Carlee Benito5 Minute Read