• Insights

    Turbocharge Revenue and Partnerships With an Affiliate Referral Program

    Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
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  • Insights

    Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters

      In this two-part series, you’ll unlock six proven tips that are set to boost your affiliate marketing revenue, strengthen your affiliate program, and gain an effective approach to protect revenue from the devastating impact of affiliate fraud.   Six tips to skyrocket your affiliate marketing revenue As we hit the halfway mark of 2023,
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  • CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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  • How-To

    Using Campaign Targeting to Increase Conversion Rates

    As a performance marketer, one of your main priorities is to increase conversion rates to boost revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
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  • Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
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