• CAKE News

    Experience Excellence With Top-Tier SaaS Customer Success

    Have you ever encountered an issue with a tech provider or software platform and sought help, only to receive a response three days later? Or maybe you needed immediate help, but your vendor didn’t have support agents readily available, and even worse, a knowledge base was entirely nonexistent. Unfortunately, these nightmare scenarios are all too
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  • CAKE News

    Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)

    In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EMEA, MENA, and APAC. James is a seasoned professional with more than 16 years of experience and has held various roles spanning marketing, sales, client services, and partnerships. His expertise covers multiple industries including ecommerce, technology, and performance marketing. James’ diverse
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  • How-To

    12 Affiliate Portal Features That Deliver A Great Affiliate Experience

    Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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  • CAKE News

    2022 – A Year in Review

    Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by their creativity and motivation that drives their continued success. In a year marked by rising digital ad prices, inflation, and increased competition, our customers continued to make significant strides in both growth and profitability. Collectively, CAKE customers launched more
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  • CAKE News

    CAKE Q2 Product Update: What’s New, What’s Next

    The CAKE Idea Portal is a customer community that brings customers together to collaborate on what’s coming next for the CAKE performance marketing software. Customers can search user feedback and submit their ideas, then vote on which product features will be built for an even better customer experience. Since Q1 almost a hundred new users
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  • Insights

    Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE

    Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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  • CAKE News

    CAKE 2020 Year In Review

    2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers.  From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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  • CAKE News

    Spotlight: Q&A with Karen Nugent, CAKE’s Senior Director of Client Services

    In this spotlight Q&A, we caught up with Karen Nugent, CAKE’s Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
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  • CAKE News

    Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers

    We are pleased to invite our customers to the CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
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  • Blog

    Spotlight: Q&A With The Bastio Consulting Group

    Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+ Percent for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs
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  • CAKE News

    Spotlight: Q&A With CAKE’s VP of Product Development, Dave Wilson

    CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
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  • CAKE News

    Best Practices for Sales and Client Success: Q&A With Garth Harris

    As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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