• Insights

    Beyond the Basics – The Other Side of Network Diversification

      When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and retail. It’s true. This represents vertical diversification across different types of industries. However, there’s another, profitable layer that’s often overlooked – Operating in both transactional and service-based verticals to deliver affiliate traffic
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    Rocco J. Sarich10 Minute Read
  • Product Development

    Domains Management Simplified: Introducing CAKE’s Latest Innovation

      In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter. That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your
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    Rocco J. Sarich5 Minute Read
  • Insights

    Navigating 2024 Trends: Winning Strategies for Success

      To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and networks and the marketing strategies they can leverage to stay one step ahead. Google has reversed its decision to eliminate third-party tracking
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    Rocco J. Sarich13 Minute Read
  • Insights

    CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

    Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
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    Carlee Benito8 Minute Read
  • Insights

    What is Performance Marketing and How Has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more.   What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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    Carlee Benito8 Minute Read
  • Insights

    3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

    As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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    Carlee Benito8 Minute Read