• Insights

    3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

    As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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  • Insights

    Accurate Measurement in the Age of Privacy: Commentary from Garth Harris

    Maintain Accurate Measurement As privacy regulations shift and browsers such as Safari, Chrome and Firefox respond, so must performance marketing strategies to ensure accurate measurement. That’s the topic of an article by Garth Harris, CAKE’s VP of Operations, published this week in PerformanceIN. As Garth writes: “While measuring consumer interactions with marketing and advertising is
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