• Insights

    CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

    Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
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  • Insights

    What is Performance Marketing and How has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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  • Insights

    3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

    As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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