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    • SolutionsFor Advertisers, Publishers, Networks
    • ResourcesCase Studies, Webinars, Whitepapers
    • BlogHow-to, Industry Insight, CAKE News
    • Support and Services24/7 Support & Professional Services
    • About
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    • +1 (949) 548-CAKE
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    Integrated Solutions to Grow with Your Business

    CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

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    Manage and measure partner performance with precision for improved profit margins.

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    Collect, validate and distribute leads in real-time for maximum profitability.

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    Measure channel performance using multitouch attribution, for ROAS optimization.

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    • Insights

      Affiliate Marketing Strategies to Leverage in 2023

      The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
      ...

      Rocco J. SarichFeb 168 Minute Read
    • How-To

      The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

      CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
      ...

      Rocco J. SarichDec 2311 Minute Read
    • How-To

      The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

      So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
      ...

      Rocco J. SarichOct 119 Minute Read
    • Product Development

      CAKE Q3 Product Update: What’s New, What’s Next

      At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business needs, so we welcome your contributions to our product roadmap. This is where the CAKE Idea Portal comes in. Our customer community can log in to the CAKE Idea Portal to share business challenges, provide suggested features, and vote
      ...

      Rocco J. SarichJul 194 Minute Read
    • Insights

      The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy

      Performance marketers are preparing for a cookieless future full of evolving consumer privacy regulations. This new wave of regulations is making marketers rethink how to maintain accurate measurement across their digital campaigns. The impact? Affiliate networks that fail to prioritize privacy initiatives and adopt alternate tracking methods in lieu of cookie-based tracking will become obsolete.
      ...

      Rocco J. SarichJul 119 Minute Read
    • Insights

      Affiliate Marketing Trends 2022: A Look Forward

      In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
      ...

      Elizabeth D'Arcy-PottsJan 136 Minute Read
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