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    • Insights

      Affiliate Marketing Strategies to Leverage in 2023

      The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
      ...

      Rocco J. SarichFeb 168 Minute Read
    • Insights

      Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job

      Finding the right software to manage an ecommerce affiliate program in-house that matches both budget requirements and business needs is an essential priority for brands. To reduce the workload and ensure brands have the insight to make the best software decision for their business, we’ve put together a helpful checklist. This can be leveraged to
      ...

      Rocco J. SarichDec 52 Minute Read
    • CAKE News

      Product Update – New CAKE Features to Know

      We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
      ...

      Rocco J. SarichOct 313 Minute Read
    • Insights

      Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts

      We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holiday retail sales set to hit $5.5 trillion. This marks a notable increase in worldwide holiday ecommerce sales compared to the $4.92 trillion pulled in during the same time last year. In 2021, the U.S. holiday shopping season
      ...

      Rocco J. SarichOct 283 Minute Read
    • How-To

      Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

      CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
      ...

      Rocco J. SarichOct 138 Minute Read
    • CAKE News

      Using CAKE for Conversion Tracking with Shopify

      When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking.   Use CAKE’s Dynamic Click
      ...

      Brittany ChristopherMay 254 Minute Read
    • Insights

      Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season

      With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
      ...

      Brittany ChristopherSep 295 Minute Read
    • How-To

      Using CAKE’s Voucher Codes for Clickless Tracking

        As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
      ...

      Carlee BenitoAug 268 Minute Read
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