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    • CAKE News
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    • CAKE News

      Spotlight Q&A With Ollie Ross, CAKE’s Business Development Representative

      In this spotlight Q&A, we caught up with Ollie Ross, CAKE’s EMEA Business Development Representative. Ollie brings more than six years of retail and sales experience to CAKE and is dedicated to helping prospects understand the robust and powerful capabilities of the company’s platform. Here are some highlights from our conversation.   What is your
      ...

      Rocco J. SarichMay 189 Minute Read
    • Events

      3 Trends Influencing Lead Generation and Distribution in Europe

      The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
      ...

      Rocco J. SarichApr 207 Minute Read
    • CAKE News

      CAKE Q2 Product Update: What’s New, What’s Next

      We’re highlighting the Q1 2022 product releases and new features coming to the CAKE platform this quarter. Since our Q4 product update, customers have submitted incredible ideas to the CAKE Idea Portal. The Product team has gone through each submission and we are excited to share the ideas that have been pushed live, those currently
      ...

      Rocco J. SarichApr 64 Minute Read
    • Insights

      Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

      CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
      ...

      Brittany ChristopherMar 163 Minute Read
    • Insights

      Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE

      Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
      ...

      Brittany ChristopherMar 41 Minute Read
    • CAKE News

      CAKE 2020 Year In Review

      2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers.  From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
      ...

      Brittany ChristopherDec 163 Minute Read
    • Insights

      6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth

      It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
      ...

      Brittany ChristopherNov 2411 Minute Read
    • How-To

      Using Lead Statuses in CAKE for Closed-Loop Reporting

      What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers?  If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
      ...

      Carlee BenitoNov 175 Minute Read
    • CAKE News

      CAKE – Affiliate Marketing Success Stories

      A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
      ...

      Brittany ChristopherOct 227 Minute Read
    • Insights

      How to Prepare for Growth by Relying on Stable Technology

      With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
      ...

      David WilsonSep 249 Minute Read
    • CAKE News

      Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

      Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
      ...

      Brittany ChristopherJul 133 Minute Read
    • Insights

      The Ultimate Guide on How to Sell Leads with Technology

      Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
      ...

      Brittany ChristopherJul 95 Minute Read
    • Insights

      Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree

      In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
      ...

      Brittany ChristopherJun 1111 Minute Read
    • How-To

      How to Run a Successful Lead Generation Program on CAKE

      During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
      ...

      Carlee BenitoApr 2011 Minute Read
    • CAKE News

      Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come

      As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
      ...

      Santi PieriniJan 2210 Minute Read
    • How-To

      5 Best Practices for Working with Your Lead Buyers on a Ping Post

      As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
      ...

      Carlee BenitoJan 147 Minute Read
    • Insights

      Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks

      Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
      ...

      Garth HarrisDec 411 Minute Read
    • CAKE News

      LeadsCon Las Vegas – Key Takeaways!

      Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

      Carlee BenitoMar 216 Minute Read
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