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Lead Overflow: Two Strategies to Maximize Profitability
Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or, perhaps you generated leads outside of your typical consumer profile. This is lead overflow, and it can elicit some initial panic. That is…until you discover its lucrative upside. Developing a proactive strategy to automatically manage and monetize
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Spotlight Q&A With Ollie Ross, CAKE’s Business Development Representative
In this spotlight Q&A, we caught up with Ollie Ross, CAKE’s EMEA Business Development Representative. Ollie brings more than six years of retail and sales experience to CAKE and is dedicated to helping prospects understand the robust and powerful capabilities of the company’s platform. Here are some highlights from our conversation. What is your
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3 Trends Influencing Lead Generation and Distribution in Europe
The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
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CAKE Q2 Product Update: What’s New, What’s Next
We’re highlighting the Q1 2022 product releases and new features coming to the CAKE platform this quarter. Since our Q4 product update, customers have submitted incredible ideas to the CAKE Idea Portal. The Product team has gone through each submission and we are excited to share the ideas that have been pushed live, those currently
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Podcast: Lead Distribution Trends and the Growth Potential For the UK Market
CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
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Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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CAKE 2020 Year In Review
2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers. From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
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Using Lead Statuses in CAKE for Closed-Loop Reporting
What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers? If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
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CAKE – Affiliate Marketing Success Stories
A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE
Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
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The Ultimate Guide on How to Sell Leads with Technology
Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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Together, CAKE and TUNE Push Forward the Performance Marketing Industry
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
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How to Run a Successful Lead Generation Program on CAKE
During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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