• CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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  • Insights

    How to Prepare for Growth by Relying on Stable Technology

    With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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  • CAKE News

    Surge Logics Boosts ROI by Integrating Its Lead Distribution and Affiliate Marketing Programs on a Single Platform – CAKE

    Based in Memphis, Surge Logics is a growing digital advertising agency that specializes in lead generation, landing page optimization, and marketing strategies. The company focuses on the legal industry (in the mass tort sector) and offers full-loop visibility into how leads perform with the end goal of providing higher quality leads for attorneys. Recently, the
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  • Insights

    The Ultimate Guide on How to Sell Leads with Technology

    Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
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  • Insights

    Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree

    In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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  • How-To

    How to Run a Successful Lead Generation Program on CAKE

    During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that means
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  • CAKE News

    Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come

    As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
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  • How-To

    5 Best Practices for Working with Your Lead Buyers on a Ping Post

    As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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  • Insights

    Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks

    Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
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  • CAKE News

    LeadsCon Las Vegas – Key Takeaways!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • Customer

    LenderEdge Video Case Study

    Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with!  Check out the video case study below, and find the written version over in our resources section.

  • Insights

    Lead Tech: Getting Paid the Most for Leads

    Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.”  CAKE President,
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  • Insights

    White Paper: Using Technology to Make More Money Selling Leads

    Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
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  • Insights

    CAKE Leadscon Preview: The Latest In Campaign Attribution

    As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
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