• CAKE News

    How CAKE was Put to the Test and Passed – The AWS Outage

    Last week Amazon Web Services (AWS) had a 16-hour, regional outage. Though this widespread incident resulted in many companies kicking into a high-gear, emergency drill, CAKE was well prepared and ready to handle the situation. The outage actually proved to be a situation that highlights the value CAKE’s team and technology deliver to our clients,

  • Insights

    How to Prepare for Growth by Relying on Stable Technology

    With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can