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      A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

      Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
      ...

      Rocco J. SarichDec 159 Minute Read
    • Insights

      How to Prepare for Growth by Relying on Stable Technology

      With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
      ...

      David WilsonSep 249 Minute Read
    • Insights

      Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy

      In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
      ...

      Brittany ChristopherMay 187 Minute Read
    • CAKE News

      In the News: Website Magazine Article on Real-Time Analytics

      Dave Stewart, CAKE's EVP of Technology, shares his insights in the Website Magazine byline article "The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers."

      Jill HaraAug 227 Minute Read
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