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      How to Prepare for Growth by Relying on Stable Technology

      With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
      ...

      David WilsonSep 249 Minute Read
    • Insights

      Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy

      In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
      ...

      Brittany ChristopherMay 187 Minute Read
    • CAKE News

      In the News: Website Magazine Article on Real-Time Analytics

      Dave Stewart, CAKE's EVP of Technology, shares his insights in the Website Magazine byline article "The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers."

      Jill HaraAug 227 Minute Read
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