Lead Distribution Software

An automated lead management solution that easily captures, validates and distributes leads in real-time.

Learn More

See Clearly, Sell Better.

Trusted by global advertisers, networks and publishers across verticals,
CAKE’s Lead Distribution Software maximizes lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determines routing across available lead buyers for the highest revenue, in real- time.

Elevate Performance through Smart Insights

Optimize lead generation campaigns with confidence through immediate insights into lead quality, buyer activity, traffic source performance and KPIs for cost analysis, revenue and lead status.

Boost Revenue and Increase Efficiencies

Maximize lead revenue potential by intelligently filling demand across lead buyers through advanced routing technology that automates and validates buyer delivery requirements, scheduling, bids and budgets.

Refine Customer Acquisition Strategies for Greater Profit Margins

Optimize lead acquisition efforts for increased ROI with insights derived from closed-loop measurement, all the way from the traffic source campaign details to buyers lead statuses and quality reports.

Ensure Success, Support Your Team with Ours

Gain access to industry-leading phone and email technical support; 24 hours a day, 7 days a week, in addition to a dedicated Client Success Manager and Implementation Specialist for best practices and industry advice.

Remove Risk and Maintain Credibility

Stop fraudulent activity and ensure lead quality for your buyers by leveraging native fraud detection tools, as well as, integrations with industry-leaders Xverify, BriteVerify and e-Hawk.

Protect Data and Eliminate Privacy Concerns

Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.

Ready to have a look at CAKE?

Request a Demo

Additional Capabilities

  • CAKE Pay

    CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.

  • Powerful Field Validation

    Filter incoming leads by vertical, offer and more. For example, block leads submitted by minors on credit card offers.

  • Multi-touch Attribution

    Properly attribute credit for leads generated across marketing channels, traffic sources and campaigns.

  • Active Alert System

    Let CAKE keep an eye on your operation after hours with our customizable active alert system. Example alerts: Lead Buyer Credit Low, Excessive Duplicate Leads and Outbound Post Failures.

  • Delivery Schedule

    Set lead delivery schedules for individual buyer profiles.

  • Routing Rules

    Restrict the routing of leads based on buyers, affiliates, offers and campaigns.

  • Multiple Lead Delivery Methods

    HTTP Post, JSON, XML, SOAP and Email.

  • Super Simple Lead Return

    Leverage one click lead returns. Set rules to refund or replace with additional leads.

  • Call Tracking

    Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.

  • White-labeled Interface

    Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.

  • Scalable and Reliable

    99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.

  • Superior Support

    Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.

  • Data Security

    Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.

  • Real-time Reporting

    Visualize reports, export data to a CSV file, S3 or access via API in real-time.

  • Powerful Open API

    Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.

  • Customizable Reporting

    Create customized metric calculations and additional reporting reviews with the option to share these views across the organization.

  • Fraud Prevention

    Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and integrations to Xverify, BriteVerify and e-Hawk.

  • Audit Trail and History

    Track all changes made by account managers and system administrators to help identify who made changes and understand why changes were made.

View Full List

More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE.

American Home Shield
Digital Oyster
First Media
Lender Edge
Mortgage Research Center
Realty Trac
Service Master
Suited Connector
Wisdom Companies
Veteran’s United
Lending Tree
Best Rate Referrals

CAKE News and Resources

Want to learn more about the performance marketing industry?

CAKE’s Blog provides the latest insights and news on performance marketing. Gain special insider knowledge, get the latest CAKE news and learn more through exclusive how-to blog posts.