CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.
CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
We are pleased to invite our customers to The CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.
Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.
As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.
“Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.”
By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.