Integrated Solutions to Grow with Your Business
CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.
Affiliate Marketing
Manage and measure partner performance with precision for improved profit margins.
Learn MoreLead Generation
Collect, validate and distribute leads in real-time for maximum profitability.
Learn MoreMultiChannel Marketing
Measure channel performance using multitouch attribution, for ROAS optimization.
Learn MoreBoost Partner Performance with Precision
CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.
Maximize Profitability with Intelligent Lead Routing
CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.
Drive Digital Marketing Performance with Transparent Measurement
CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.
CAKE News & Resources
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Together, CAKE and TUNE Push Forward the Performance Marketing Industry
TUNE acquisition represents second major investment from the Perseus Operating Group of Constellation Software in performance marketing It’s been almost a year since CAKE announced its acquisition by the Perseus Operating Group of Constellation Software (CSI), setting the foundation for the group’s first investment in the performance marketing technology industry. That was only the
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Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers
We are pleased to invite our customers to The CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
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Keys to Successfully Launch and Grow a Lead Distribution Program
Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.
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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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Better Together: Adding Value to Your Affiliate Program with Lead Distribution
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
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How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE’s Performance Marketing Software.
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Customer Support, The Kind You Deserve
We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.
Explore CAKE’s Support Options
Explore CAKE’s Professional Services
Dependable and Secure, Our Promise to You
As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.
Real Demands, Real Help
“Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.”
Results, the Kind You Want
By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.
