Discover the roadmap to your customers’ online journeys 
CAKE News & Resources
-
Online Retailer Significantly Improves ROAS with Journey
The retail brand needed to stay competitive in its dynamic industry and had set ambitious online sales and marketing goals.
-
-
CAKE by Accelerize Launches New Enterprise Software Product that Empowers Marketers with an Extended View Into the Customer Journey
Journey by CAKE Delivers Advanced Real-time Analytics, Data-driven Attribution and Seamless Integrations to Maximize ROAS for Cross-channel Digital Marketing Campaigns NEWPORT BEACH, Calif. – August 30, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the launch of Journey by CAKE, a new, cloud-based solution that provides
... -
Accelerize Makes Orange County Business Journal’s Fastest-Growing Public Companies List for Third Year in a Row
Accelerize’s Continued Growth Driven by Technology Innovation and Industry-leading Customer Service NEWPORT BEACH, Calif. – November 23, 2016 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced the Company has once again earned a place on the Fastest Growing Public Companies list by the Orange County Business Journal with
... -
International Financial Services Provider Selects Journey by CAKE
Cloud-Based Solution Provides Industry Leader with Real-Time Marketing Intelligence to Attribute and Analyze Campaign Performance Across Multiple Channels NEWPORT BEACH, Calif. – June 7, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a global financial services provider based in Europe, has selected Journey by CAKE to
... -
Jumia Builds Leading Affiliate Program With CAKE
Jumia builds leading affiliate program with CAKE.
-
CAKE by Accelerize Completes GDPR Compliance Readiness and Achieves Type 1 SOC 2 Certification
Marketing Intelligence SaaS Provider Deepens Commitment to Security and Privacy Compliance NEWPORT BEACH, Calif. – May 24, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company continues to deliver on its commitment to security and privacy compliance. CAKE has completed its General Data Protection
... -
Using Multi-touch Attribution to Map the Online Customer Journey
Multi-touch attribution is a key technique that helps today’s marketers fully understand and evaluate the customer journey. Rarely is it one single engagement that leads to a purchase, but rather a combination of touchpoints that collectively drive the consumer further down
the marketing funnel. -
CAKE by Accelerize Supports Ongoing Growth by Extending its Contract with Amazon Web Services (AWS)
Contract Extension Allows CAKE to Continue to Scale its SaaS-based Digital Marketing Solution and Efficiently Serve Global Customer Base NEWPORT BEACH, Calif. – October 31, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company has extended its contract with Amazon Web Services (AWS), which
... -
The Struggle is Real: Measuring the Online Customer Journey
With a complete view of the customer journey, you can see which channels or messages are generating the most interaction with your audience, which are more and less e ective at driving engagement, and what combination of touchpoints are most likely to result in a purchase.