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Which Pixel Should I Use?
There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.
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Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns
Guest blog post written by Tyson Quick, CEO and Founder of Instapage. Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
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2019 Key Digital Marketing Statistics
As global digital adspend approaches $563 billion, marketers need to know what channels and campaigns are most impactful in driving results so they can optimize their digital spend and increase customer acquisition. With so many digital marketing statistics out there, it can be challenging to find the ones that matter most. This blog provides the 2019 key
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Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?
Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May. Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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MWC 2018: Reflections and Predictions
It’s been over a week since the largest mobile-focused event hit the shores of Barcelona and the CAKE team is reflecting upon the key talking points highlighted at the fast-paced, four-day show. This year the over-arching event theme was “Creating a Better Future” (the full details of which can be found here). Aside from eating
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Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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Show Insights | iFX 2017
The CAKE team just returned from iFX 2017, the largest Financial B2B Conference in the world. It’s always a pleasure to meet with our growing international client base as well as our valued technology partners. In addition, iFX is a great platform for gaining insights into the shifting tides of this dynamic industry. We’ve seen
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UK Digital Adspend Study by The IAB and PwC
On the 12th April, the IAB along with PwC published their findings on the growth of digital Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
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ad:tech New Delhi | Show Insights
Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging
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Mobile World Congress 2017 | Show Insights
Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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IAB’s Performance Affiliate Conference | Show Insights
On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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Affiliate Summit West | Show Insights
Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at
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