• Uncategorized

    Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities

    Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affiliate marketing statistics show that nearly half of U.S. executive-level marketers say they have greater control over their ad spend and better ROI with affiliate marketing compared to other digital channels. With more pressure to prove measurable ROI, marketers are
    ...

  • How-To

    Landing Pages: The Feature You Need to Streamline Workflows

    Landing pages are an essential tool that digital marketers use to convert website visitors into leads. Across all industries, landing pages convert at an average rate of 9.7 percent. How you achieve high-converting landing pages comes from the ability to create a personalized customer experience along each unique conversion path. In CAKE, the Landing Page
    ...

  • Events

    3 Trends Influencing Lead Generation and Distribution in Europe

    The CAKE team recently attended Lead Generation World London to meet existing CAKE customers, network, and learn about the 2022 trends impacting the lead generation industry in Europe. Lead Generation World is a global event that takes place in the United States and the United Kingdom and brings together lead generators, performance marketers, and service
    ...

  • CAKE News

    CAKE Q2 Product Update: What’s New, What’s Next

    We’re highlighting the Q1 2022 product releases and new features coming to the CAKE platform this quarter. Since our Q4 product update, customers have submitted incredible ideas to the CAKE Idea Portal. The Product team has gone through each submission and we are excited to share the ideas that have been pushed live, those currently
    ...

  • CAKE News

    Meet IPQualityScore, CAKE’s New Fraud Prevention Partner

    Advertisers and affiliate networks focus on increasing profit margins and building strong partnerships. Yet this can be hampered by a serious challenge that dates back to the early 90s— digital advertising fraud. And it’s still on the rise. Globally, the costs associated with digital ad fraud are projected to increase from 35 billion in 2018
    ...

  • CAKE News

    Spotlight Q&A With Mackenzie Barr, CAKE’s Business Development Representative

    In this spotlight Q&A, we caught up with Mackenzie Barr, CAKE’s Business Development Representative. Mackenzie brings more than four years of sales experience and is passionate about helping prospects find the best solution for their unique business goals. Here are some highlights from our conversation.   What is your current role at CAKE and what
    ...

  • Insights

    Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers

    The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
    ...

  • CAKE News

    CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

    As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
    ...

  • How-To

    5 Reporting Features You Should Be Using in 2022

    Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time.   Same accurate data, enhanced
    ...

  • CAKE News

    Spotlight Q&A With Rocco Sarich, CAKE’s Senior Marketing Manager

    In this spotlight Q&A, we caught up with Rocco Sarich, CAKE’s Senior Marketing Manager. Rocco brings over a decade of experience, a passion for problem-solving, and a curiosity that empowers his creativity. Here are some highlights from our conversation.   What is your current role at CAKE and what are you focused on? I am
    ...

  • Insights

    Digital Marketing Statistics That Will Shape 2022

    It’s no surprise that digital and affiliate marketing grew in 2021, with digital spending outperforming expert predictions once again. Digital advertising accounted for 64.4 percent of overall ad spend last year, compared to early projections of roughly 50 percent. The growth of ecommerce and consumer time spent online will continue to shift ad budgets toward
    ...

  • Insights

    Affiliate Marketing Trends 2022: A Look Forward

    In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
    ...