• Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90% of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20% of their annual revenue. So, how do advertisers and networks stay ahead and continue growing in this
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  • Insights

    Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program

    In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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  • CAKE News

    Best Practices for Sales and Client Success: Q&A with Garth Harris

    As CAKE’s Vice President of Operations and with almost a decade of experience in the Performance Marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams. He also dives into CAKE’s recent acquisition by Constellation. Here are some highlights from the
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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  • How-To

    Which Pixel Should I Use?

    There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.

  • Blog

    Why Affiliate Marketers Should Use Unique Post-Click Landing Pages for Campaigns

    Guest blog post written by Tyson Quick, CEO and Founder of Instapage.   Earn money while you sleep. Affiliate marketers hear this phrase much too often because this is how the world thinks affiliate marketing works. Just sign up for an affiliate program, create some ads, connect them to a web page and start earning commissions
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  • Blog

    2019 Key Digital Marketing Statistics

    As global digital adspend approaches $563 billion, marketers need to know what channels and campaigns are most impactful in driving results so they can optimize their digital spend and increase customer acquisition. With so many digital marketing statistics out there, it can be challenging to find the ones that matter most. This blog provides the 2019 key
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  • Blog

    Apple’s Intelligent Tracking Prevention 2.0 (ITP) – How will this impact you?

    Consumer privacy enhancements are an ongoing initiative across the web today as evidenced by the recent EU General Data Protection Regulation (GDPR) which went into effect in May.  Shortly following the GDPR, Apple announced their update to the Intelligent Tracking Prevention (ITP) functionality for Safari users. This blog post will cover the following: -Features of
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  • Events

    MWC 2018: Reflections and Predictions

    It’s been over a week since the largest mobile-focused event hit the shores of Barcelona and the CAKE team is reflecting upon the key talking points highlighted at the fast-paced, four-day show. This year the over-arching event theme was “Creating a Better Future” (the full details of which can be found here). Aside from eating
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  • Insights

    Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS

    Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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  • Events

    Show Insights | iFX 2017

    The CAKE team just returned from iFX 2017, the largest Financial B2B Conference in the world. It’s always a pleasure to meet with our growing international client base as well as our valued technology partners. In addition, iFX is a great platform for gaining insights into the shifting tides of this dynamic industry. We’ve seen
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  • Blog

    UK Digital Adspend Study by The IAB and PwC

    On the 12th April, the IAB along with PwC published their findings on the growth of digital  Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase
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