• Insights

    6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth

    It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
    ...

  • How-To

    Using Lead Statuses in CAKE for Closed-Loop Reporting

    What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers?  If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
    ...

  • CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
    ...

  • How-To

    3 CAKE Features to Easily Manage Affiliate Commissions

      To maintain a competitive advantage as a network, you need to keep your affiliate partners happy. And one way to do that is to incentivize them with increased affiliate commissions for high-quality, high-volume traffic. However, when you’re managing a large number of affiliates and campaigns, it can be difficult to keep up with all
    ...

  • How-To

    How to Sell Leads to Maximize Profit: Everything You Need to Know

    Lead distribution is a process that involves capturing, validating, and distributing leads in real-time.  With verticals such as healthcare, auto, legal, finance, and more, lead buyers across multiple industries are looking to purchase high-quality leads that result in new customers. For lead sellers, this presents the opportunity to drive qualified traffic that results in top-tier
    ...

  • Insights

    Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season

    With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
    ...

  • Insights

    How to Prepare for Growth by Relying on Stable Technology

    With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
    ...

  • Insights

    CAKE Best Practices for Accurate Measurement (without Cookie Tracking) 

    Editor’s Note: This post was originally published in November 2019 and was revised on September 23, 2020. Performance marketers are navigating a new world of privacy regulations that are making them rethink how to maintain accurate measurement across their campaigns. The General Data Protection Regulation (GDPR) has created a tidal wave of changes with browsers
    ...

  • How-To

    5 CAKE Features to Simplify Communication with Affiliate Partners

    If you’re an affiliate network or advertiser, you know firsthand the challenge of working with a large number of affiliate partners and campaigns. With so many moving parts, it can be difficult to communicate efficiently and consistently with every partner. In some cases, you may be sending duplicate information; in others, you’re not sharing enough,
    ...

  • CAKE News

    Spotlight: Q&A with Karen Nugent, CAKE’s Senior Director of Client Services

    In this spotlight Q&A, we caught up with Karen Nugent, CAKE’s Client Services leader with over 20 years of experience in digital media and SaaS organizations. She is passionate about helping customers get the most out of the CAKE platform, achieve their business goals within their expected timeframes, and nurture customer relationships for long-term growth
    ...

  • How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

      As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But
    ...

  • Insights

    Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them

    A strong brand can be an incredibly powerful asset.  And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates.  This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
    ...