• How-To

    Lead Distribution: What Is It, The Value and Tools for Selling Leads

    Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 2

    Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program. 
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  • How-To

    Performance Marketing: An Affiliate Marketing Glossary

    The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood.  Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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  • CAKE News

    Q3 Product Update: The CAKE Idea Portal

    Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 1

    The basics:  What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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  • CAKE News

    G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

    Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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  • How-To

    A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution

    Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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  • CAKE News

    Spotlight Q&A Yoko Sasaki, CAKE’s Senior Engineer/Software Manager

    June 23 is International Women in Engineering Day — an awareness campaign to raise the profile of women in engineering and focus attention on the amazing career opportunities available to females in this exciting industry.  It celebrates the outstanding achievements of women engineers throughout the world. In this spotlight Q&A we celebrate our very own
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  • How-To

    Checklist: How to Select the Right Lead Distribution Software for Selling Leads

    Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
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  • CAKE News

    Using CAKE for Conversion Tracking with Shopify

    When you’re running an ecommerce campaign on Shopify, success hinges on accurate measurement. You need to accurately track conversions so you can pay out affiliates based on your agreed upon terms. Whether you’re an affiliate network or an advertiser, follow these three best practices to integrate CAKE and Shopify tracking.   Use CAKE’s Dynamic Click
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  • CAKE News

    Spotlight Q&A With Chris Tradgett, CMO of Publisher Discovery, on New Partnership with CAKE

      We are thrilled to announce our new partnership with Publisher Discovery. They are a leading SaaS platform that provides advertisers and networks with insights into more than 80 market verticals across 17 industries to help you discover new affiliate partners to expand your performance marketing program. Leveraging machine learning and artificial intelligence, the Publisher
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  • CAKE News

    CAKE Product Q2 Update: What’s New, What’s Next

    The CAKE Idea Portal is a customer community that brings customers together to collaborate on what’s coming next for the CAKE performance marketing software. Customers can search user feedback and submit their ideas, then vote on which product features will be built for an even better customer experience. Since Q1 almost a hundred new users
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