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2025 Year in review - CAKE Product Updates
Blog, CAKE News, Product Development

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our incredible community for continuing to...
Batch Processing
Blog, CAKE News, Product Development

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data Cleanup, are now available! Use ...
Garth Harris at the Sip & Send happy hour at ASE 2025, hosted by CAKE and TUNE
Blog, Insights

Affiliate Summit in 2025: A Recap and Look Ahead

Garth Harris provides his first write-up of an Affiliate Summit event and explores what's changed an...
clickless-tracking-voucher-codes
Blog, How-To

Using CAKE’s Voucher Codes for Clickless Tracking

As an affiliate marketer, the best way to accurately measure campaign performance is to use tracking...
Email Marketing - Why It Belongs in Your Affiliate Program
Blog, Insights

7 Reasons Email Marketing Rocks for Affiliate Programs

In 2025, email marketing is a fundamental part of strategic affiliate programs. It remains not just ...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Blog, CAKE News

Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision

CAKE and TUNE, the most trusted platforms in the industry, have come together to bring unparalleled ...
Affiliate Marketing for Beginner's Guide
Blog, How-To

Affiliate Marketing For Beginners – Your Kickstart Guide

Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
how-to-run-lead-generation-on-cake
Blog, How-To

How to Run a Successful Lead Generation Program on CAKE

During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want t...
Hard Work
Blog, How-To

8 Essential Steps to Create a Successful Affiliate Program

Affiliate marketing remains one of the most cost-effective ways to scale customer acquisition, drive...
CAKE SOC 2 Type 2 and SOC 1 Type 2 Compliance for 2025
Blog, CAKE News

CAKE Achieves SOC 2 Type 2 and SOC 1 Type 2 Certification

We are proud to announce CAKE has successfully achieved its Service and Organization Control (SOC) c...
Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Load More
2025 Year in review - CAKE Product Updates
Blog, CAKE News, Product Development

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our incredible community for continuing to...
Batch Processing
Blog, CAKE News, Product Development

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data Cleanup, are now available! Use ...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Blog, CAKE News

Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision

CAKE and TUNE, the most trusted platforms in the industry, have come together to bring unparalleled ...
CAKE SOC 2 Type 2 and SOC 1 Type 2 Compliance for 2025
Blog, CAKE News

CAKE Achieves SOC 2 Type 2 and SOC 1 Type 2 Certification

We are proud to announce CAKE has successfully achieved its Service and Organization Control (SOC) c...
Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
New ideas
Blog, CAKE News

Discover What’s New in CAKE

CAKE is packed with powerful features designed for you to remain competitive by freeing up operation...
Saas customer support
Blog, CAKE News

Experience Excellence With Top-Tier SaaS Customer Success

Have you ever encountered an issue with a tech provider or software platform and sought help, only t...
James Boden
Blog, CAKE News

Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)

In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EM...
Blog, CAKE News

Introducing CAKE Pay – A Better Way to Pay Partners

We’re thrilled to offer a new, fully integrated and automated payment solution that lets you p...
Blog, CAKE News

2022 – A Year in Review

New CAKE Features 4Q 2022
Blog, CAKE News

Product Update – New CAKE Features to Know

We’ve been busy developing features that enhance affiliate relationships and save customers valuable...
Sol Silva
Blog, CAKE News

Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development...
Load More
clickless-tracking-voucher-codes
Blog, How-To

Using CAKE’s Voucher Codes for Clickless Tracking

As an affiliate marketer, the best way to accurately measure campaign performance is to use tracking...
Affiliate Marketing for Beginner's Guide
Blog, How-To

Affiliate Marketing For Beginners – Your Kickstart Guide

Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
how-to-run-lead-generation-on-cake
Blog, How-To

How to Run a Successful Lead Generation Program on CAKE

During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want t...
Hard Work
Blog, How-To

8 Essential Steps to Create a Successful Affiliate Program

Affiliate marketing remains one of the most cost-effective ways to scale customer acquisition, drive...
Lead overflow
Blog, How-To

Lead Overflow: Two Strategies to Maximize Profitability

Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or,...
Link Tracking Protection
Blog, How-To

Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking

  Apple recently announced a host of important privacy and security updates including the intro...
Affiliate Portal
Blog, How-To

12 Affiliate Portal Features That Deliver A Great Affiliate Experience

Affiliate relationships are essential to the success of an affiliate program. That’s why we empower ...
Dynamic Click Pixel
Blog, How-To

The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework ...
Dynamic Offer Pixel Part 2
Blog, How-To

The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management

Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips cus...
ecommerce affiliate marketing
Blog, How-To

Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamles...
postback URL
Blog, How-To

The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

So you’re ready to simplify your network’s ad operations, fast track integrations with adverti...
Intelligent Hierarchy Tracking
Blog, How-To

Step Up Performance With Intelligent Tracking

Join us for a new series on how you can launch and grow a performance marketing program that drives ...
Load More
Garth Harris at the Sip & Send happy hour at ASE 2025, hosted by CAKE and TUNE
Blog, Insights

Affiliate Summit in 2025: A Recap and Look Ahead

Garth Harris provides his first write-up of an Affiliate Summit event and explores what's changed an...
Email Marketing - Why It Belongs in Your Affiliate Program
Blog, Insights

7 Reasons Email Marketing Rocks for Affiliate Programs

In 2025, email marketing is a fundamental part of strategic affiliate programs. It remains not just ...
Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights

Beyond the Basics: The Other Side of Network Diversification

We explore why driving affiliate traffic and selling leads across transactional and service-based ve...
2024 Trends
Blog, Insights

Navigating 2024 Trends: Winning Strategies for Success

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
CAKE Insights
Blog, Insights

Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations

At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
lead monetization
Blog, Insights

Lead Monetization: The Art of Increasing Earnings from Your Leads

High Quality Leads
Blog, Insights

Q&A: How to Deliver High-Quality Leads to Your Buyers

There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Advertiser Sub IDs Bring Performance
Blog, Insights

Reveal Powerful Conversion Insights with Advertiser Sub IDs

The best types of conversions are those that reveal the most data about the detailed actions surroun...
Chromium
Blog, Insights

We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights

Data Privacy and Security – Are you Prepared? A Step-by-Step Guide

  If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
Load More
2025 Year in review - CAKE Product Updates
Blog, CAKE News, Product Development

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our incredible community for continuing to...
Batch Processing
Blog, CAKE News, Product Development

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data Cleanup, are now available! Use ...
Garth Harris at the Sip & Send happy hour at ASE 2025, hosted by CAKE and TUNE
Blog, Insights

Affiliate Summit in 2025: A Recap and Look Ahead

Garth Harris provides his first write-up of an Affiliate Summit event and explores what's changed an...
clickless-tracking-voucher-codes
Blog, How-To

Using CAKE’s Voucher Codes for Clickless Tracking

As an affiliate marketer, the best way to accurately measure campaign performance is to use tracking...
Email Marketing - Why It Belongs in Your Affiliate Program
Blog, Insights

7 Reasons Email Marketing Rocks for Affiliate Programs

In 2025, email marketing is a fundamental part of strategic affiliate programs. It remains not just ...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Blog, CAKE News

Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision

CAKE and TUNE, the most trusted platforms in the industry, have come together to bring unparalleled ...
Affiliate Marketing for Beginner's Guide
Blog, How-To

Affiliate Marketing For Beginners – Your Kickstart Guide

Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
how-to-run-lead-generation-on-cake
Blog, How-To

How to Run a Successful Lead Generation Program on CAKE

During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want t...
Hard Work
Blog, How-To

8 Essential Steps to Create a Successful Affiliate Program

Affiliate marketing remains one of the most cost-effective ways to scale customer acquisition, drive...
CAKE SOC 2 Type 2 and SOC 1 Type 2 Compliance for 2025
Blog, CAKE News

CAKE Achieves SOC 2 Type 2 and SOC 1 Type 2 Certification

We are proud to announce CAKE has successfully achieved its Service and Organization Control (SOC) c...
Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Load More
2025 Year in review - CAKE Product Updates
Blog, CAKE News, Product Development

Year in Review: 2025 Product Updates

As we wrap up the year, we want to take a moment to thank our incredible community for continuing to...
Batch Processing
Blog, CAKE News, Product Development

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data Cleanup, are now available! Use ...
Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
Q3 Product Update
Blog, CAKE News, Product Development

CAKE Q3 Product Update: What’s New, What’s Next

At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business nee...
Product Development

Simplifying Exchange Rates And Currencies In CAKE

Did you know CAKE has the ability to function in multiple currencies?  All currencies can be ad...