• Insights

    Digital Marketing Statistics That Will Shape 2022

    It’s no surprise that digital and affiliate marketing grew in 2021, with digital spending outperforming expert predictions once again. Digital advertising accounted for 64.4 percent of overall ad spend last year, compared to early projections of roughly 50 percent. The growth of ecommerce and consumer time spent online will continue to shift ad budgets toward
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  • Insights

    Affiliate Marketing Trends 2022: A Look Forward

    In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
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  • CAKE News

    CAKE Q4 Product Update: What’s New, What’s Next

    We are thrilled to share that since our Q3 product update, we have received 35 new ideas to the CAKE Idea Portal. The CAKE Idea Portal is our customer community fueled by our clients who collaborate on ideas they would like to see make it into CAKE’s product roadmap. In Q4 we added new functionality
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  • Insights

    Affiliate Marketing Trends: A Look Back

    The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
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  • Blog

    ‘Tis The Season For Gratitude and Thanks

    Though we appreciate you — our amazing CAKE customers — all year round, it’s that time of year when we want to send a special shout out!  May your holiday season and all the days ahead be filled with happiness, peace, and prosperity. The entire team at CAKE appreciates your continued support and partnership with
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  • How-To

    Lead Distribution: What Is It, The Value and Tools for Selling Leads

    Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 2

    Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program. 
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  • How-To

    Performance Marketing: An Affiliate Marketing Glossary

    The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood.  Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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  • CAKE News

    CAKE Q3 Product Update: What’s New, What’s Next

    Let’s take a look at the latest news about the CAKE Idea Portal! Since Q2, over one third of CAKE clients are active participants in the customer community that collaborates on what’s next for the CAKE performance marketing software. The CAKE Idea Portal — which is where CAKE customers can share experiences, review customer feedback,
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 1

    The basics:  What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
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  • CAKE News

    G2 Summer 2021 Grid® Report: CAKE Named an Industry Leader

    Once again, CAKE was recognized as an industry leader in the G2 Summer 2021 Grid Report. CAKE received award badges in 18 different categories as users emphasized their high satisfaction with the quality of the performance marketing platform and its excellent customer support. G2 is the largest software marketplace and services review platform. According to
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  • How-To

    A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution

    Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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