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Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights

Beyond the Basics – The Other Side of Network Diversification

When it comes to network diversification, you might think of vertical combinations such as gambling,...
Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
2024 Trends
Blog, Insights

Navigating 2024 Trends: Winning Strategies for Success

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
CAKE Insights
Blog, Insights

Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations

At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
lead monetization
Blog, Insights

Lead Monetization: The Art of Increasing Earnings from Your Leads

  Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforwa...
New ideas
Blog, CAKE News

Discover What’s New in CAKE

CAKE is packed with powerful features designed for you to remain competitive by freeing up operation...
High Quality Leads
Blog, Insights

Q&A: How to Deliver High-Quality Leads to Your Buyers

There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Advertiser Sub IDs Bring Performance
Blog, Insights

Reveal Powerful Conversion Insights with Advertiser Sub IDs

The best types of conversions are those that reveal the most data about the detailed actions surroun...
Chromium
Blog, Insights

We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights

Data Privacy and Security – Are you Prepared? A Step-by-Step Guide

  If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
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Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
New ideas
Blog, CAKE News

Discover What’s New in CAKE

CAKE is packed with powerful features designed for you to remain competitive by freeing up operation...
Saas customer support
Blog, CAKE News

Experience Excellence With Top-Tier SaaS Customer Success

Have you ever encountered an issue with a tech provider or software platform and sought help, only t...
James Boden
Blog, CAKE News

Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)

In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EM...
Blog, CAKE News

Introducing CAKE Pay – A Better Way to Pay Partners

We’re thrilled to offer a new, fully integrated and automated payment solution that lets you p...
Blog, CAKE News

2022 – A Year in Review

Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by thei...
New CAKE Features 4Q 2022
Blog, CAKE News

Product Update – New CAKE Features to Know

We’ve been busy developing features that enhance affiliate relationships and save customers valuable...
Sol Silva
Blog, CAKE News

Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development...
Q3 Product Update
Blog, CAKE News, Product Development

CAKE Q3 Product Update: What’s New, What’s Next

At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business nee...
Ollie Ross
Blog, CAKE News

Spotlight Q&A With Ollie Ross, CAKE’s Business Development Representative

In this spotlight Q&A, we caught up with Ollie Ross, CAKE’s EMEA Business Development Representa...
Q2 CAKE Product Update
Blog, CAKE News

CAKE Q2 Product Update: What’s New, What’s Next

We’re highlighting the Q1 2022 product releases and new features coming to the CAKE platform this qu...
IPQS
Blog, CAKE News

Meet IPQualityScore, CAKE’s New Fraud Prevention Partner

Advertisers and affiliate networks focus on increasing profit margins and building strong partnershi...
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Affiliate Marketing for Beginner's Guide
Blog, How-To

Affiliate Marketing For Beginners – Your 2024 Kickstart Guide

Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The ...
Lead overflow
Blog, How-To

Lead Overflow: Two Strategies to Maximize Profitability

Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or,...
Link Tracking Protection
Blog, How-To

Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking

  Apple recently announced a host of important privacy and security updates including the intro...
Affiliate Portal
Blog, How-To

12 Affiliate Portal Features That Deliver A Great Affiliate Experience

Affiliate relationships are essential to the success of an affiliate program. That’s why we empower ...
Dynamic Click Pixel
Blog, How-To

The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework ...
Dynamic Offer Pixel Part 2
Blog, How-To

The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management

Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips cus...
ecommerce affiliate marketing
Blog, How-To

Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamles...
postback URL
Blog, How-To

The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

So you’re ready to simplify your network’s ad operations, fast track integrations with adverti...
Intelligent Hierarchy Tracking
Blog, How-To

Step Up Performance With Intelligent Tracking

Join us for a new series on how you can launch and grow a performance marketing program that drives ...
mass adjustment tool
Blog, How-To

Maximizing Efficiencies With The Mass Adjustment Tool in CAKE

The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granu...
Blog, How-To

Landing Pages: The Feature You Need to Streamline Workflows

Landing pages are an essential tool that digital marketers use to convert website visitors into lead...
Blog, How-To

5 Reporting Features You Should Be Using in 2022

Robust performance marketing software fuels speed and accuracy which enables marketers to quickly re...
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Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights

Beyond the Basics – The Other Side of Network Diversification

When it comes to network diversification, you might think of vertical combinations such as gambling,...
2024 Trends
Blog, Insights

Navigating 2024 Trends: Winning Strategies for Success

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
CAKE Insights
Blog, Insights

Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations

At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
lead monetization
Blog, Insights

Lead Monetization: The Art of Increasing Earnings from Your Leads

  Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforwa...
High Quality Leads
Blog, Insights

Q&A: How to Deliver High-Quality Leads to Your Buyers

There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Advertiser Sub IDs Bring Performance
Blog, Insights

Reveal Powerful Conversion Insights with Advertiser Sub IDs

The best types of conversions are those that reveal the most data about the detailed actions surroun...
Chromium
Blog, Insights

We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights

Data Privacy and Security – Are you Prepared? A Step-by-Step Guide

  If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
Affiliate Referral Program
Blog, Insights

Turbocharge Revenue and Partnerships With an Affiliate Referral Program

Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your targ...
5 Key Froud Protection Measures
Blog, Insights

Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud

  Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unv...
Load More
Blog, Insights

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Arbitrage: Alive or Dead?
Blog, Insights

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights

Beyond the Basics – The Other Side of Network Diversification

When it comes to network diversification, you might think of vertical combinations such as gambling,...
Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
2024 Trends
Blog, Insights

Navigating 2024 Trends: Winning Strategies for Success

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
CAKE Insights
Blog, Insights

Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations

At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
lead monetization
Blog, Insights

Lead Monetization: The Art of Increasing Earnings from Your Leads

  Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforwa...
New ideas
Blog, CAKE News

Discover What’s New in CAKE

CAKE is packed with powerful features designed for you to remain competitive by freeing up operation...
High Quality Leads
Blog, Insights

Q&A: How to Deliver High-Quality Leads to Your Buyers

There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Advertiser Sub IDs Bring Performance
Blog, Insights

Reveal Powerful Conversion Insights with Advertiser Sub IDs

The best types of conversions are those that reveal the most data about the detailed actions surroun...
Chromium
Blog, Insights

We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints

In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights

Data Privacy and Security – Are you Prepared? A Step-by-Step Guide

  If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
Load More
Domains Management
Blog, CAKE News, Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we...
Q3 Product Update
Blog, CAKE News, Product Development

CAKE Q3 Product Update: What’s New, What’s Next

At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business nee...
Product Development

Simplifying Exchange Rates And Currencies In CAKE

Did you know CAKE has the ability to function in multiple currencies?  All currencies can be ad...