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    • Insights

      Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts

      We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holiday retail sales set to hit $5.5 trillion. This marks a notable increase in worldwide holiday ecommerce sales compared to the $4.92 trillion pulled in during the same time last year. In 2021, the U.S. holiday shopping season
      ...

      Rocco J. SarichOct 283 Minute Read
    • How-To

      Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

      CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
      ...

      Rocco J. SarichOct 138 Minute Read
    • How-To

      The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

      So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
      ...

      Rocco J. SarichOct 119 Minute Read
    • CAKE News

      Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

      In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
      ...

      Rocco J. SarichSep 146 Minute Read
    • Insights

      Building a Performance Marketing Program Resilient to Economic Fluctuations

      Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
      ...

      Rocco J. SarichAug 267 Minute Read
    • Insights

      Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond

      In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
      ...

      Rocco J. SarichAug 1210 Minute Read
    • How-To

      Step Up Performance With Intelligent Tracking

      Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.  
      ...

      Rocco J. SarichAug 86 Minute Read
    • Product Development

      CAKE Q3 Product Update: What’s New, What’s Next

      At CAKE, our goal is to deliver a product that meets and often exceeds customers’ business needs, so we welcome your contributions to our product roadmap. This is where the CAKE Idea Portal comes in. Our customer community can log in to the CAKE Idea Portal to share business challenges, provide suggested features, and vote
      ...

      Rocco J. SarichJul 194 Minute Read
    • Insights

      The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy

      Performance marketers are preparing for a cookieless future full of evolving consumer privacy regulations. This new wave of regulations is making marketers rethink how to maintain accurate measurement across their digital campaigns. The impact? Affiliate networks that fail to prioritize privacy initiatives and adopt alternate tracking methods in lieu of cookie-based tracking will become obsolete.
      ...

      Rocco J. SarichJul 119 Minute Read
    • Insights

      Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]

      Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future. Get your eBook
      ...

      Rocco J. SarichJul 73 Minute Read
    • How-To

      Maximizing Efficiencies With The Mass Adjustment Tool in CAKE

      The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granular with data. The purpose of the tool is to reconcile conversion and event counts at any point in a billing cycle to provide accurate reporting, revenue, numbers, and cost. Admins can add, remove, or adjust conversions or events for advertisers,
      ...

      Rocco J. SarichJun 36 Minute Read
    • CAKE News

      Spotlight Q&A With Ollie Ross, CAKE’s Business Development Representative

      In this spotlight Q&A, we caught up with Ollie Ross, CAKE’s EMEA Business Development Representative. Ollie brings more than six years of retail and sales experience to CAKE and is dedicated to helping prospects understand the robust and powerful capabilities of the company’s platform. Here are some highlights from our conversation.   What is your
      ...

      Rocco J. SarichMay 189 Minute Read
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