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Spotlight Q&A With Elizabeth D’Arcy-Potts, CAKE’s Managing Director, EMEA
In this spotlight Q&A, we caught up with Elizabeth D’Arcy-Potts, CAKE’s Managing Director of EMEA with over 15 years of experience in digital and affiliate marketing. Here are some highlights from our conversation. What is your role and tell us about your journey at CAKE? I am the Managing Director for CAKE EMEA, heading
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The New CAKE iOS Mobile App Is Live
We are thrilled to announce that we’ve officially launched a new iOS mobile app, the CAKE Dashboard, which is now available for download to all CAKE customers. While our traditional web interface is accessible on desktop and mobile browsers, the CAKE Dashboard iOS mobile app streamlines the process of running a performance marketing program by
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iOS 14: What this Means for Mobile Campaign Tracking in CAKE
Apple’s release of their new mobile operating system, iOS 14, includes a new consumer privacy setting that will change the future of mobile advertising. The new setting requires that all apps adhere to the AppTracking Transparency framework and require consumers to opt-in to the IDFA (Identifier for Advertisers). When a consumer opens an app for
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Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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CAKE joins the IAB Europe’s Transparency and Consent Framework
CAKE is now a member of the Interactive Advertising Bureau Europe’s Transparency and Consent Framework (IAB TCF). Our membership to the Framework extends our commitment to consumer privacy and data protection while opening up new partner opportunities for our European Union (EU) customers. We are thrilled to join many of our EU customers and enterprise
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CAKE 2020 Year In Review
2020 kicked off with the celebration of CAKE’s 10-year anniversary and as the year rounds out, we look back with gratitude at this period which included continued expansion for both CAKE and our customers. From Constellation Software’s acquisition of TUNE, to our customers combining CAKE solutions to increase revenue opportunities, and the collective accomplishments of
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Using CAKE Features to Find and Stop Affiliate Fraud
For anyone running affiliate marketing programs, combating affiliate fraud is a top priority. As of August 2020, affiliate marketing had already generated $15 billion in revenue, but at least 9% of those transactions were affected by fraud, according to CHEQ. On their blog, the company writes that this is a highly conservative estimate and that
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How CAKE was Put to the Test and Passed – The AWS Outage
Last week Amazon Web Services (AWS) had a 16-hour, regional outage. Though this widespread incident resulted in many companies kicking into a high-gear, emergency drill, CAKE was well prepared and ready to handle the situation. The outage actually proved to be a situation that highlights the value CAKE’s team and technology deliver to our clients,
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6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantages that help drive your business forward. Yet, how do you know if the solution is, in fact, the best fit? If you’re questioning the limitations of your affiliate network software, it may be time to consider making a change. A different
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Using Lead Statuses in CAKE for Closed-Loop Reporting
What happens to leads after they’re sold? What was the quality of the leads? How can you provide better leads to your buyers? If you’re like many lead generation marketers, the answers to these questions are a big unknown. You spend time on acquiring the leads (optimizing the landing page experience and form fill, for
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CAKE – Affiliate Marketing Success Stories
A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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