-
CAKE Achieves TYPE 2 SOC 2 Certification & Completes CCPA Compliance Readiness
We’re excited to share an update with you. CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. Additionally, we have also completed our California Consumer Privacy Act (CCPA) compliance-readiness strategy that’s aligned with the new regulation. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With
... -
Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry. We’re here to help. CAKE is rolling out initiatives such
... -
What is Performance Marketing and How has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
... -
Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers
We are pleased to invite our customers to The CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
... -
Vlog: How to Control and Improve Lead Quality
As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality. So the constant challenge is: How do you control and improve your lead quality?? That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
... -
Spotlight: Q&A with The Bastio Consulting Group
Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+% for Expanding Customer Base In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs that
... -
Path to the Future: CAKE Celebrates 10 Years of Progress and Innovation, and is Set for More to Come
As we enter 2020, CAKE is thrilled to celebrate our 10-year anniversary. Over the past decade, with all that has changed some things have remained the same at CAKE…. such as our mission to deliver trusted, innovative performance marketing solutions that create the best revenue opportunities for our customers worldwide. In a year where we
... -
5 Best Practices for Working with Your Lead Buyers on a Ping Post
As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
... -
Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson
CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
... -
3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
... -
Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
...