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Key Digital Marketing Statistics to Know in 2020

With the New Year just around the corner, many are deep in the process of planning their affiliate and digital marketing strategy for 2020.

While in this mode, it’s important to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace. A great way to remain relevant and follow marketing trends is to closely monitor marketing statistics.

In this post, we’ve gathered affiliate and digital marketing statistics all in one place so you can easily leverage data and knowledge to guide your strategy, successfully hit those 2020 KPIs, and grow your business.

Affiliate Marketing

While digital adspend worldwide is predicted to reach $435.83 billion in 2020, affiliate marketing also continues to climb. In fact, statistics show that affiliate revenue has been growing 10 percent each year since 2015 and this trend is expected to continue until 2021 or later.

Source: Statista

With these growth rates, it’s predicted that a greater share of advertising dollars will be invested in affiliate marketing programs. U.S. affiliate marketing spend is due to reach $8.2 billion U.S. dollars by 2022, up from 5.4 billion in 2017. (Statista)

  • Affiliate marketing programs generate 15-30% of all sales for advertisers (Authority Hacker)
  • The vast majority of advertisers – 83% – use affiliate networks to secure deals with publishers (Forrester Group)
  • Users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide (IAB)
  • Marketers turn to the affiliate marketing industry to boost their conversion rates and improve online purchases. Additionally, 83% of them use it to increase brand awareness, and 79% of them use it to engage existing customers (Rakuten)
  • Affiliate marketing makes up 15% of all digital media revenue (Hosting Tribunal)
  • By 2020, affiliate marketing in the U.S. is projected to reach $6.82 billion in spend (eMarketer)
  • 90% of advertisers think affiliate programs are essential to their marketing strategy (Forrester)
  • 84% of publishers and 80% of advertisers run an affiliate program (Forrester)


  • There are more than 3.48 billion social media users worldwide. That’s roughly 42% of the world’s population and 80% of internet users. If you’re investing in digital marketing, this means your audience is likely using social media in some respect (Global Digital Report)
  • 4% of millennials report using social media, compared to 77.5% of Gen X, and 48.2% of Baby Boomers (eMarketer)
  • 90% of brands use social media to increase brand awareness (Hootsuite)
  • U.S. Facebook adspend reached $25.56 billion, a 107% increase from 2016 (eMarketer)
  • Social media adspend is forecasted to reach $18.4 billion in 2019 (Statista)
  • 78% of U.S. Facebook users have been initially influenced by this platform when discovering new products (Kleiner Perkins)
  • 55% of individuals purchase products online after discovering it on social media (Kleiner Perkins)
  • 70% of social media marketers leverage Facebook as the most useful platform for meeting their goals (Sprout Social)
  • Instagram’s engagement beat Facebook’s with a median engagement rate of 1.73% per brand post (Sprout Social)


  • In less than a year, the search interest for ‘affiliate marketing’ grew by 44% (Google Trends)
  • The average cost per action (CPA) is $49 for paid search (WordStream)
  • Appearing in mobile search ad results can boost brand awareness by 46% (Think with Google)
  • 70-80% of online users disregard paid search terms and instead click on organic search results (Imforza)
  • 39% of buyers have been influenced by a significant search (Search Engine Journal)
  • The first three ad spots usually garner 46% of clicks on the page (Power Traffick)
  • For every $1 spent on Google Ads, businesses typically make on average $2 in revenue (Google Economic Impact)


  • Merchants see an average of 23% of their revenues coming from affiliate marketing, which is on par with SEO and PPC marketing (Authority Hacker)
  • The average online order is 31% higher with affiliate marketing customers (CJ Affiliates)
  • It’s projected that by 2021 global ecommerce sales will reach $4.5 trillion (Shopify)
  • Consumers are likely to spend 47% more when they have a personalized experience (e-commerce Platforms)
  • In a study of 46,000 shoppers, 73% leveraged multiple channels to do their shopping (Social Media Today)
  • Mobile ecommerce will account for 45% of all ecommerce revenue by 2020 (Social Media Today)
  • 40% of merchants leverage social media to help generate sales (10 e-commerce trends)


  • Marketers report digital budgets have increased 25% year over year. Approximately 86% of marketers are using video content in their campaign outreach efforts (IAB’s 2019 Video Advertising Spend Report)
  • 82% of internet traffic will come from video by 2022 (Cisco)
  • 70% of consumers say that they have shared a brand’s video (Impact)
  • Roughly five billion YouTube videos are viewed daily (Omnicore Agency)
  • 27% of users skip a video if an ad is played before the content (Omnicore Agency)
  • In 2019, U.S. mobile video advertising spend is projected to reach $15,209.3 million (Statista)
  • Advertisers are expected to spend $77 billion on video advertising this year, not including social media platforms (Gartner)
  • By 2023, consumers will watch 20% fewer minutes of video ads per day (Gartner)


  • Affiliate marketing and email marketing account for 16% of all ecommerce transactions in the U.S. and Canada (Business Insider)
  • For every $1 spent in email marketing, the average campaign earns $38 in ROI (Campaign Manager, 2016)
  • Segmented email campaigns result in a 760% increase in revenue (Campaign Monitor)
  • Emails that contain personalized subject lines are 26% more likely to be opened (Campaign Monitor)
  • Compared to Facebook and Twitter, email marketing is 40% better at converting users (Annuta Group)
  • Email marketers can expect an average return of $38 for every $1 spent on email marketing (Direct Marketing Association)
  • Individuals are 2x more likely to sign up for a brand’s email list as they are to interact with them on Facebook (Forrester)


  • As with the increasing importance in voice searches, the need for mobile-friendly content grows as well. 40% of online transactions are done on mobile devices (Google Analytics report)
  • 70% of mobile searches lead to an action or purchase within an hour (iAcquire)
  • It’s predicted that mobile advertising will account for 30.5% of global adspend in 2020, up from 19.2% in 2017 (Zenith’s Advertising Expenditure Forecasts)
  • More than 50% of online U.S. traffic originates from mobile devices (Statista)
  • On average 53% of emails are opened on mobile devices (Campaign Monitor)
  • On a global scale, mobile adspend is forecasted to reach $247.4 billion dollars by 2020 (Statista)
  • Mobile ad blocking is increasing by 90% year-over-year (Omnicore)
  • 61% of mobile users are unlikely to go back to a mobile website that they could not access and instead, 40% of those users went to a competitor’s website (McKinsey and Company)


  • The average cost per action (CPA) is $75 for display ads (WordStream)
  • 86.2% of digital display ads in the U.S. will be programmatic by 2020 (eMarketer)
  • Display advertising revenue is projected to amount to $7.9 million by 2022 (Statista)
  • Advertisers who leverage smart display campaigns have 20% more conversions at the same CPA when evaluated against traditional display campaigns (Google)
  • In 2019, 61.4% of the total display adspend will be attributed to native digital display ads (eMarketer)
  • 77% of all mobile display adspend will go towards native ads and 96% will be allocated towards native social advertising (eMarketer)
  • Display ads have three seconds to convey the brand’s message (Medium)


Looking for more digital marketing statistics?

View these additional resources: