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2019 Key Digital Marketing Statistics

Digital Marketing Statistics

As global digital adspend approaches $563 billion, marketers need to know what channels and campaigns are most impactful in driving results so they can optimize their digital spend and increase customer acquisition. With so many digital marketing statistics out there, it can be challenging to find the ones that matter most. This blog provides the 2019 key digital marketing statistics broken down by channel, so that Marketer’s can determine which combination of channels and tactics are most effective for accomplishing their 2019 KPI’s.

 

Affiliate Marketing

  • Affiliate marketing makes up 15% of all digital media revenue (Hosting Tribunal)
  • By 2020, affiliate marketing in the U.S. is projected to reach $6.82 billion in spend (eMarketer)
  • 90% of advertisers think affiliate programs are essential to their marketing strategy (Forrester)
  • 84% of publishers run an affiliate program (Forrester)
  • 80% of advertisers run an affiliate program (Forrester)

Social

  • Social media adspend is forecasted to reach $18.4 billion in 2019 (Statista)
  • 78% of U.S. Facebook users have been initially influenced by this platform when discovering new products (Kleiner Perkins)
  • 55% of individuals purchase products online after discovering it on social media (Kleiner Perkins)
  • 70% of social media marketers leverage Facebook as the most useful platform for meeting their goals (Sprout Social)
  • Instagram’s engagement beat Facebook’s with a median engagement rate of 1.73% per brand post (Sprout Social)

Search

  • Appearing in mobile search ad results can boost brand awareness by 46% (Think with Google)
  • 70-80% of online users disregard paid search terms and instead click on organic search results (Imforza)
  • 39% of buyers have been influenced by a significant search (Search Engine Journal)
  • The first three ad spots usually garner 46% of clicks on the page (Power Traffick)
  • For every $1 spent on Google Ads, businesses typically make on average $2 in revenue (Google Economic Impact)

E-Commerce

  • It’s projected that by 2021 global e-commerce sales will reach $4.5 trillion (Shopify)
  • Consumers are likely to spend 47% more when they have a personalized experience (e-commerce Platforms)
  • In a study of 46,000 shoppers, 73% leveraged multiple channels to do their shopping (Social Media Today)
  • Mobile e-commerce will account for 45% of all e-commerce revenue by 2020 (Social Media Today)
  • 40% of merchants leverage social media to help generate sales (10 ecommerce trends)

Video

  • Roughly five billion YouTube videos are viewed daily (Omnicore Agency)
  • 27% of users skip a video if an ad is played before the content (Omnicore Agency)
  • In 2019, U.S. mobile video advertising spend is projected to reach $15,209.3 million (Statista)
  • Advertisers are expected to spend $77 billion on video advertising this year, not including social media platforms (Gartner)
  • By 2023, consumers will watch 20% fewer minutes of video ads per day (Gartner)

Email

  • Segmented email campaigns result in a 760% increase in revenue (Campaign Monitor)
  • Emails that contain personalized subject lines are 26% more likely to be opened (Campaign Monitor)
  • Compared to Facebook and Twitter, email marketing is 40% better at converting users (Annuta Group)
  • Email marketers can expect an average return of $38 for every $1 spent on email marketing (Direct Marketing Association)
  • Individuals are 2x more likely to sign up for a brand’s email list as they are to interact with them on Facebook (Forrester)

Mobile

  • More than 50% of online U.S. traffic originates from mobile devices (Statista)
  • On average 53% of emails are opened on mobile devices (Campaign Monitor)
  • On a global scale, mobile adspend is forecasted to reach $247.4 billion dollars by 2020 (Statista)
  • Mobile ad blocking is increasing by 90% year-over-year (Omnicore)
  • 61% of mobile users are unlikely to go back to a mobile website that they could not access and instead 40% of those users went to a competitor’s website (McKinsey and Company)

Display

  • Display advertising revenue is projected to amount to $7.9 million by 2022 (Statista)
  • Advertisers who leverage smart display campaigns have 20% more conversions at the same CPA when evaluated against traditional display campaigns (Google)
  • In 2019, 61.4% of the total display adspend will be attributed to native digital display ads (eMarketer)
  • 77% of all mobile display adspend will go towards native ads and 96% will be allocated towards native social advertising (eMarketer)
  • Display ads have three seconds to convey the brand’s message (Medium)

 

 

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