See Clearly
Sell Better
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Partner Better
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Grow Faster

Manage, measure and optimize performance marketing in real-time.

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Integrated Solutions to Grow with Your Business

CAKE’s powerful affiliate management software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

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Affiliate Marketing

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

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Lead Distribution

Lead Distribution

Collect, validate and distribute leads in real-time for maximum profitability.

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Boost Partner Performance with Precision

CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.

Maximize Profitability with Intelligent Lead Routing

CAKE’s Lead Distribution Solution captures, validates, and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.

Drive Digital Marketing Performance with Transparent Measurement

CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.

CAKE News & Insights

Mar 25 2025

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participating in a panel discussion about consent...
Arbitrage: Alive or Dead?
Mar 19 2025

MARCC LA 2025: Are We Really in a Post-Arbitrage Era?

Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, or Marketing, Content & Commerce,...
Oct 01 2024

Beyond the Basics – The Other Side of Network Diversification

When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health,...
Domains Management
Sep 04 2024

Domains Management Simplified: Introducing CAKE’s Latest Innovation

  In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients...
2024 Trends
Aug 01 2024

Navigating 2024 Trends: Winning Strategies for Success

  To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on...
CAKE Insights
Jul 11 2024

Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations

At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel decision-making, and deliver a competitive...
lead monetization
Jun 05 2024

Lead Monetization: The Art of Increasing Earnings from Your Leads

  Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforward answer is no. While selling leads...
New ideas
Jun 03 2024

Discover What’s New in CAKE

CAKE is packed with powerful features designed for you to remain competitive by freeing up operational hours, delivering key insights, and...
High Quality Leads
May 08 2024

Q&A: How to Deliver High-Quality Leads to Your Buyers

There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality...
Advertiser Sub IDs Bring Performance
Apr 24 2024

Reveal Powerful Conversion Insights with Advertiser Sub IDs

The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet,...

More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE’s Performance Marketing Software.

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Customer Support, The Kind You Deserve

We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.

Dependable and Secure, Our Promise to You

As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.

Results, the Kind You Want

By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.

Revenue Ads Case Study