See Clearly
Sell Better
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Partner Better
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Grow Faster

Manage, measure and optimize performance marketing in real-time.

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Integrated Solutions to Grow with Your Business

CAKE’s powerful affiliate management software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

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Affiliate Marketing

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

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Lead Distribution

Lead Distribution

Collect, validate and distribute leads in real-time for maximum profitability.

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Boost Partner Performance with Precision

CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners.

Maximize Profitability with Intelligent Lead Routing

CAKE’s Lead Distribution Solution captures, validates, and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts.

Drive Digital Marketing Performance with Transparent Measurement

CAKE’s MultiChannel Marketing Solution measures digital campaign performance across all channels to provide a holistic view into cross-channel impact on the customer journey.

CAKE News & Insights

Batch Processing
Nov 06 2025

Streamline Link Generation and Data Cleanup with New Batch Actions in CAKE

New in CAKE: Two bulk actions, Batch Link Generation and Batch Data Cleanup, are now available! Use them to create links and remove tags,...
Garth Harris at the Sip & Send happy hour at ASE 2025, hosted by CAKE and TUNE
Oct 21 2025

Affiliate Summit in 2025: A Recap and Look Ahead

Garth Harris provides his first write-up of an Affiliate Summit event and explores what’s changed and what’s stayed the same...
clickless-tracking-voucher-codes
Sep 22 2025

Using CAKE’s Voucher Codes for Clickless Tracking

As an affiliate marketer, the best way to accurately measure campaign performance is to use tracking links and postback URLs. By...
Email Marketing - Why It Belongs in Your Affiliate Program
Sep 02 2025

7 Reasons Email Marketing Rocks for Affiliate Programs

In 2025, email marketing is a fundamental part of strategic affiliate programs. It remains not just relevant, but essential. With...
Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision
Jul 29 2025

Better Together: CAKE and TUNE Align Under One Unified Affiliate Marketing Vision

CAKE and TUNE, the most trusted platforms in the industry, have come together to bring unparalleled benefits and support to customers and...
Affiliate Marketing for Beginner's Guide
Jul 22 2025

Affiliate Marketing For Beginners – Your Kickstart Guide

Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has...
how-to-run-lead-generation-on-cake
Jul 10 2025

How to Run a Successful Lead Generation Program on CAKE

During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally...
Hard Work
Jun 11 2025

8 Essential Steps to Create a Successful Affiliate Program

Affiliate marketing remains one of the most cost-effective ways to scale customer acquisition, drive brand awareness, and grow revenue....
CAKE SOC 2 Type 2 and SOC 1 Type 2 Compliance for 2025
Apr 07 2025

CAKE Achieves SOC 2 Type 2 and SOC 1 Type 2 Certification

We are proud to announce CAKE has successfully achieved its Service and Organization Control (SOC) certifications for another year. A...
Mar 25 2025

Stopping User Consent from Eating Our Lunch at ASW25

Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participating in a panel discussion about consent...

More than 500 of the world’s most successful advertisers, networks and publishers build their business on CAKE’s Performance Marketing Software.

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Customer Support, The Kind You Deserve

We don’t like to think of any customer being stranded without a solution. Our team of industry experts provide the answers and assistance you need. Our 24/7 phone support, extensive Knowledge Base, online ticketing system and professional services are always available.

Dependable and Secure, Our Promise to You

As a company, CAKE takes great care to ensure that our client’s data is safe and that our enterprise-grade platform and world-class infrastructure is dependable and secure. Our mission is to ensure data security and privacy and we continue to deliver on this commitment through ongoing GDPR efforts and additional security regulations.

Results, the Kind You Want

By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for their advertisers and increased profitability for their affiliates.

Revenue Ads Case Study