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Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real
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How I Won a Pizza Party Through Advocate Marketing
According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. Most of the research done prior to an actual sale is driven by company advocates or loyalists. Relying on “word-of-mouth marketing” and social media, companies can leverage existing customers, industry thought leaders and employees to market
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A Day in the Life of an Affiliate Manager
Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We talked to Melissa “Pixels” Clarady, Affiliate Manager at Convert2Media, for insight into her day-to-day activities and what it takes to manage hundreds of different affiliates across the globe. In addition to learning how she juggles her various job
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Infographic: The Evolution of Affiliate and Digital Marketing
Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members through exercises such as; role-playing, critiquing sales calls, and individual meetings focused on improving instinct and interpersonal skills. Today’s sales managers combine the traditional approach of sales management with a data driven approach. Data helps provide greater transparency between Sales Managers
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Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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CAKE Powers Toluna’s Global Performance Marketing Program
Creating a successful affiliate marketing program is difficult enough when everyone is local and people share the same region. However, when a program spans across different geographies and currencies, it can be a challenge to coordinate all of the moving parts! That was the case for Toluna, the world’s largest online market research panel and online
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IAB Forum: Affiliate Marketing Growth and Trends
The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep: “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager: “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager: “The leads you are sending sales are not qualified leads to close!” In most
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Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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Team CAKE at Mobile World Congress 2016
Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spent four days meeting with clients, partners, media representatives and prospects. This year our booth was located in the App Planet Exhibition where we featured our robust mobile-tracking capabilities. We had a variety of individuals stopping by our booth
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Key Trends in Mobile Purchasing Behavior
Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphones became a permanent hand accessory, marketers have been hungry to connect with their mobile audiences. As performance marketers, we naturally focused on targeting the mobile crowd with mobile search, mobile sites and apps. But in our quest for more clicks
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Figaro Digital Mobile Marketing Seminar – The Key Takeaways!
Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing seminar. Ewan talked about the value of communication and where it all started, moving through to the importance of mobile in ‘another year of mobile’ and how tracking the customer journey will help advertisers with their mobile marketing strategy. Ewan’s
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