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    Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology

    Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
    ...

    Rocco J. SarichMar 2110 Minute Read
  • Insights

    Affiliate Marketing Strategies to Leverage in 2023

    The affiliate channel’s measurable, pay-for-performance approach has historically offered one of the most resilient and adaptable channels available to brands. In 2023, this will continue to hold true. Here are two key digital marketing trends shaping today’s digital ecosystem and how affiliate marketing strategies can empower brands to stay one step ahead.  Brands are competing
    ...

    Rocco J. SarichFeb 168 Minute Read
  • Insights

    Digital Marketing Statistics That Will Shape 2023

    Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digital advertising growth is slowing down from immediate post-pandemic years, but it is not decreasing dramatically. Instead, it is leveling off towards a more moderate pace. In 2021, the growth rate for U.S. digital ad spend reached 35 percent –
    ...

    Rocco J. SarichJan 2712 Minute Read
  • Insights

    A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices

    Recent changes in digital media prices are making brands anxious about their marketing budgets and for good reason. The price of digital ads has increased 20-40 percent this year compared to 2021. Fortunately brands willing to adapt their affiliate marketing strategy to capture new ecommerce sales and re-engage existing customers are well-primed for success. Before
    ...

    Rocco J. SarichDec 159 Minute Read
  • Insights

    Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job

    Finding the right software to manage an ecommerce affiliate program in-house that matches both budget requirements and business needs is an essential priority for brands. To reduce the workload and ensure brands have the insight to make the best software decision for their business, we’ve put together a helpful checklist. This can be leveraged to
    ...

    Rocco J. SarichDec 52 Minute Read
  • Insights

    Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts

    We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holiday retail sales set to hit $5.5 trillion. This marks a notable increase in worldwide holiday ecommerce sales compared to the $4.92 trillion pulled in during the same time last year. In 2021, the U.S. holiday shopping season
    ...

    Rocco J. SarichOct 283 Minute Read
  • Insights

    Building a Performance Marketing Program Resilient to Economic Fluctuations

    Whether you’re with an affiliate or lead distribution network, expanding a performance marketing program to include a variety of verticals and partners ensures flexibility and long-term viability despite the potential ebbs and flows of a shifting economy. Historically, economic downturns have an immediate impact on consumers’ discretionary spending. As a result, more conservative spending often
    ...

    Rocco J. SarichAug 267 Minute Read
  • Insights

    Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond

    In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shopping habits increasingly shift online and technology advances. COVID-19 certainly accelerated things for the channel. In fact, during the last two years of the pandemic, Americans spent $1.7 trillion online, which is a 55 percent increase or $609 billion more than the
    ...

    Rocco J. SarichAug 1210 Minute Read
  • Insights

    The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy

    Performance marketers are preparing for a cookieless future full of evolving consumer privacy regulations. This new wave of regulations is making marketers rethink how to maintain accurate measurement across their digital campaigns. The impact? Affiliate networks that fail to prioritize privacy initiatives and adopt alternate tracking methods in lieu of cookie-based tracking will become obsolete.
    ...

    Rocco J. SarichJul 119 Minute Read
  • Insights

    Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]

    Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the steps they are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future. Get your eBook
    ...

    Rocco J. SarichJul 73 Minute Read
  • Insights

    Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities

    Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affiliate marketing statistics show that nearly half of U.S. executive-level marketers say they have greater control over their ad spend and better ROI with affiliate marketing compared to other digital channels. With more pressure to prove measurable ROI, marketers are
    ...

    Rocco J. SarichMay 56 Minute Read
  • Insights

    Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers

    The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus companies like Amazon and Netflix launching game streaming services, online gaming is replacing the more traditional and expensive gaming consoles. With this shift comes more opportunities for affiliate marketers. In the United States alone, online gaming revenues are expected
    ...

    Rocco J. SarichMar 107 Minute Read
  • Insights

    Affiliate Marketing Trends 2022: A Look Forward

    In part one of this two-part affiliate marketing series, we covered key challenges and significant milestones that impacted the affiliate channel since its inception in 1994. Now, in part two we’ll explore how affiliate marketing continues to evolve and important trends that are shaping the future of the channel.   What’s trending in 2022 The
    ...

    Elizabeth D'Arcy-PottsJan 136 Minute Read
  • Insights

    Affiliate Marketing Trends: A Look Back

    The multibillion-dollar affiliate marketing industry has grown and matured since its inception almost three decades ago. Over that time, the industry has overcome challenges and continues to contribute to new customer acquisition and fuel repeat purchases. Today, affiliate marketing is used by over 80 percent of advertisers. This two-part series will take you through the
    ...

    Rocco J. SarichDec 211 Minute Read
  • Insights

    CAKE recognized as industry leader in the G2 Spring 2021 Grid® report

    As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 is the largest software marketplace and services review platform. According to G2, the Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the categories algorithmically
    ...

    Brittany ChristopherApr 63 Minute Read
  • Insights

    Podcast: Lead Distribution Trends and the Growth Potential For the UK Market

    CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to discuss an important topic – lead distribution. The host, Michael Ferree, is a performance marketing leader with more than a decade of experience as a lead generator, lead buyer, and now the founder of Lead Generation World (LGW). LGW is
    ...

    Brittany ChristopherMar 163 Minute Read
  • Insights

    Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE

    Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
    ...

    Brittany ChristopherMar 41 Minute Read
  • Insights

    Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

    Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
    ...

    Brittany ChristopherJan 1312 Minute Read
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