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Insights
Blog, Insights
Stopping User Consent from Eating Our Lunch at ASW25
Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Blog, Insights
MARCC LA 2025: Are We Really in a Post-Arbitrage Era?
Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights
Beyond the Basics – The Other Side of Network Diversification
When it comes to network diversification, you might think of vertical combinations such as gambling,...
Blog, Insights
Navigating 2024 Trends: Winning Strategies for Success
To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
Blog, Insights
Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
Blog, Insights
Lead Monetization: The Art of Increasing Earnings from Your Leads
Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforwa...
Blog, Insights
Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Blog, Insights
Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surroun...
Blog, Insights
We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints
In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights
Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
Blog, Insights
Turbocharge Revenue and Partnerships With an Affiliate Referral Program
Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your targ...
Blog, Insights
Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud
Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unv...
Blog, Insights
Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters
In this two-part series, you’ll unlock six proven tips that are set to boost your affiliate m...
Blog, Insights
Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology
Promo codes are an essential component of a successful affiliate marketing strategy. They have the p...
Blog, Insights
Affiliate Marketing Strategies to Leverage in 2023
The affiliate channel’s measurable, pay-for-performance approach has historically offered one ...
Blog, Insights
Digital Marketing Statistics That Will Shape 2023
Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digit...
Blog, Insights
A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices
Recent changes in digital media prices are making brands anxious about their marketing budgets and f...
Blog, Insights
Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job
Finding the right software to manage an ecommerce affiliate program in-house that matches both budge...
Blog, Insights
Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts
We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holi...
Blog, Insights
Building a Performance Marketing Program Resilient to Economic Fluctuations
Whether you’re with an affiliate or lead distribution network, expanding a performance marketing pro...
Blog, Insights
Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond
In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shoppin...
Blog, Insights
The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy
Performance marketers are preparing for a cookieless future full of evolving consumer privacy regula...
Insights
Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]
Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the ...
Blog, Insights
Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities
Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affi...
Insights
Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers
The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus com...
Blog, Insights
Affiliate Marketing Trends 2022: A Look Forward
In part one of this two-part affiliate marketing series, we covered key challenges and significant m...
Blog, Insights
Affiliate Marketing Trends: A Look Back
The multibillion-dollar affiliate marketing industry has grown and matured since its inception almos...
Blog, Insights
CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 ...
Blog, Insights
Podcast: Lead Distribution Trends and the Growth Potential For the UK Market
CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to...
Blog, Insights
Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead d...
Blog, Insights
Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? ...
Blog, Insights
6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantage...
Blog, Insights
Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season
With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting ...
Blog, Insights
How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to...
Blog, Insights
CAKE Best Practices for Accurate Measurement (without Cookie Tracking)
Editor’s Note: This post was originally published in November 2019 and was revised on September 23, ...
Blog, Insights
Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and...
Blog, Insights
Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is...
Blog, Insights
Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across ...
Blog, Insights
The Ultimate Guide on How to Sell Leads with Technology
Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not ...
Blog, Insights
Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of L...
Blog, Insights
Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing l...
Blog, Insights
What is Performance Marketing and How Has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over th...
Blog, Insights
Google Chrome 80: Everything You Need to Know as a Performance Marketer
Editor’s Note: This post was originally published in January 2020 and was revised on February ...
Insights
3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple c...
Blog, Insights
Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have pl...
Blog, Insights
Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 perce...
Blog, Insights
Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of busin...
Blog, Insights
In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the firs...
Blog, Insights
Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tec...
Blog, Insights
Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at th...
Blog, Insights
How I Won a Pizza Party Through Advocate Marketing
According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. M...
Blog, Insights
A Day in the Life of an Affiliate Manager
Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We ta...
Blog, Insights
Infographic: The Evolution of Affiliate and Digital Marketing
Digital marketing continues to expand and is at the forefront of almost every brand’s marketing stra...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time ...
Blog, Insights
CAKE Powers Toluna’s Global Performance Marketing Program
Creating a successful affiliate marketing program is difficult enough when everyone is local and peo...
Blog, How-To, Insights
Influencer Marketing and Social Media: Best Practices to Track Success
Leveraging Influencer marketing is a great way to expand your reach and connect with established aud...
Blog, Insights
Influencer Marketing and Social Media: Best Metrics to Evaluate Success
Influencer marketing leverages individuals outside of a company or brand’s marketing division to app...
Blog, Insights
IAB Forum: Affiliate Marketing Growth and Trends
The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile adver...
Blog, Insights
Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep: “I’m not hitting my sales quota because marketin...
Blog, Insights
Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversi...
Blog, Insights
Team CAKE at Mobile World Congress 2016
Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spe...
Blog, Insights
Key Trends in Mobile Purchasing Behavior
Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphone...
Blog, Insights
Figaro Digital Mobile Marketing Seminar – The Key Takeaways!
Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing s...
Blog, Insights
26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce
Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular co...
Insights
Lead Tech: Getting Paid the Most for Leads
Imagine going on a journey, but every time you compare your map to the surrounding world, something ...
Blog, Insights
Going Agile Part III: Budgeting Finite Resources
How do we know if the products we build will be widely accepted and adopted – that what we’re buildi...
Blog, Insights
3 Reasons Phone Calls are a Digital Marketer’s New Best Friend
We’re always looking for new ways to attract, engage, and convert customers. But have you ever thoug...
Blog, Insights
Marketing To The Price-Conscious, Multi-Channel Shopper
Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, pr...
Insights
4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic bo...
Blog, Insights
Going Agile Part II: Building a Better Roadmap
How do we know if the products we build will be widely accepted and adopted – that what we’re buildi...
Events, Insights
Figaro Digital Affiliate Seminar: What you may have missed!
Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliat...
Blog, Insights
The Data Jungle
The modern marketer is tasked with one goal above all others – generating qualified leads. A rapidl...
Events, Insights
Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed
Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest...
Events, Insights
Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit
This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first ...
Blog, Insights
Going Agile Part I: Developing Innovative Products at a High-growth, Dynamic Company
CAKE has experienced an explosion of growth. Over the past year, we’ve increased revenue 71% year-ov...
Blog, Insights
IAB Performance Marketing Seminar – The key take aways you need to know!
Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of ind...
Blog, Insights
The Marketing Fingerprint
Much like how each individual has a distinct fingerprint intricately designed with unique codes of D...
Insights
Five Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its abili...
Blog, Insights
What is a dynamic click pixel?
Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and runn...
Blog, Insights
Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t
Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in...
Blog, Insights
White Paper: Using Technology to Make More Money Selling Leads
Lead monetization is the process of getting the best price for generated leads. This process is crit...
Blog, Insights
E-Commerce Marketing And Real-Time Analytics: Strategies For Success
CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Vi...
Blog, Insights
White Paper: Mobile Tracking
While in-app tracking has been gaining popularity in recent years, many marketers have been slow to ...
Insights
7 Things You Didn’t Know About PPC Call Conversions
Believe it or not, mobile search generates phone calls. Pretty crazy, right? People use their smartp...
Insights
5 Reasons to Add Email to Your Affiliate Program
Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, ...
Blog, Insights
CAKE Leadscon Preview: The Latest In Campaign Attribution
As little as two years ago, campaign attribution was in an entirely different place. Properly attrib...
Blog, Insights
Delving Into What’s Important to Today’s Retailers
Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a...
Insights
In With the New: 5 Digital Marketing Trends to Watch in 2015
As another year of digital marketing draws to a close, it’s a good time to reflect on how our indust...
Blog, Insights
White Paper: Transforming Big Data Into Smart Advertising Insights
Do you know where to invest your digital advertising resources to achieve the most impact? If you ha...
Events, Insights
Don’t Just Measure the Ad, Measure the Journey
Leverage Attribution: The Whole is Greater than the Sum of Its Parts For anyone who buys, sells or ...
Insights
Bringing the “Human” Into An Automated World.
Technology is great; there is no doubt about it! With the advancement of technology and the innovati...
Insights
Managing ALL Of Your Affiliate Marketing Channels
According to a recent Mashable article, 71% of shoppers believe they’ll get a better...
Insights
Do Work That Counts-Why Metrics Matter.
This is a concept all digital marketers and everyone for that matter is familiar with in both o...
Insights
Online Marketing and Big Data
Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten...
Insights
Changing Your Route Mid-Flight, Impossible?
If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky ...
Insights
Digital Currency. The Wave Of The Future?
Have you heard terms like “Bitcoin”, “Litecoin” and “digital currency&...
Insights
Hats Off to DirectTrack
When you are a $350B global mega-tech-opoly like Google, you can abruptly bow out of the affiliate m...
Insights
Black Friday. Are You Ready?
What day in November includes getting together with family, watching football, and eating your way t...
Insights
Where Did The Payphones Go?
Do you remember when street corners were covered with payphones? It’s tricky to recall because...
Insights
Humanizing Your Brand!
One of the most powerful tools in any business is the face behind the product. Nowadays, there...
Insights
Knock, Knock. Who’s There? Analytics. Can I Come In?
5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform: 1...
Insights
Did You Know?
A Quick Fact For Today! With a digital spend of $47 billion forecasted for 2014, there is no time ...
Insights
The Evolution Of Analytics!
Information can be referenced here!
Insights
Images Are Everything On Pinterest
Every person I know is addicted to some form of social media. Whether it’s Tumblr, Reddit, Fac...
Insights
Would You Mind Tracking That For Me?
“5208…5209…5210…I made it…FINALLY…what a day!” I just...
Insights
Stages of Digital Media Addiction – And Recovery!
We live in a world obsessed with digital media. Wearable technology – whether watches, gl...
Insights
The Ominous Omnichannel
Last night for dinner I went to Blaze Pizza—my new favorite pizza joint. Why is it my favorite...
Insights
Performance Marketing Defined!
“What do you do for a living?” is probably one of the most frequently asked questions th...
Insights
Unearthing Your Potential!
Imagine you’re the parent of a 9th grader—you’re at that point in the parenting pr...
Insights
Data Visualization; Everybody’s Doing It!
We live in a time of unprecedented access to information and levels of connectivity. People from all...
Insights
Product And Support-Finding The Right Balance
Determining the right balance of product and support to take to market can be a daunting task for an...
Insights
Value in Technology
“It's unwise to pay too much, but it's worse to pay too little. When you pay too much,...
Insights
Mobile Performance Marketing Is A Piece Of CAKE!
Smartphones and tablets are here to stay and they’re clearly here to dominate the world. ...
Insights
Attribution In Performance Marketing: You Can’t Drive To Hawaii
I am on my way to Hawaii to meet my family for a vacation and looking forward to the beach, sun, and...
Insights
Getting The Most Out Of Onboarding And Training
Changing platforms can be difficult. Luckily there's a team at CAKE to make things much easier.&...
Insights
Tracking And Converting The World One “like” And “tweet” At A Time!
It was spring semester of 2006. I was writing my mid-term paper for college when my friend cam...
Insights
Performance Marketing for Publishers – is it really ALL that hard?
I had a limited understanding of performance marketing until about a year ago. I found it so interes...
Insights
Making A Success Or A Mess Of Mobile?
We’ve heard it for years “mobile is the next big thing” and if we’re all bei...
Insights
Why Performance Marketing, Why Now?
At CAKE we provide business intelligence for Performance Marketers. It is our mission to maximize th...
Insights
Mobile Tracking After The Removal Of The UDID
Some time ago Apple deprecated developer's access to the UDID for iOS devices and recently it ha...
Load More
Blog, Insights
Stopping User Consent from Eating Our Lunch at ASW25
Last year, Steven Brown from Moonpull called me up to see if I would I be interested in participatin...
Blog, Insights
MARCC LA 2025: Are We Really in a Post-Arbitrage Era?
Last week was the second annual MARCC LA event put on by our friends over at Martech Record. MARCC, ...
Blog, Insights
Beyond the Basics – The Other Side of Network Diversification
When it comes to network diversification, you might think of vertical combinations such as gambling,...
Blog, Insights
Navigating 2024 Trends: Winning Strategies for Success
To remain competitive in 2024, the companies that adapt and evolve within a changing economy ...
Blog, Insights
Unveiling CAKE Insights: Where Advanced Reporting Meets Powerful Visualizations
At CAKE, we’re big believers that the value of data is undeniable. It can reveal insights, fuel deci...
Blog, Insights
Lead Monetization: The Art of Increasing Earnings from Your Leads
Is simply selling leads enough? If you’re aiming to maximize your earnings, the straightforwa...
Blog, Insights
Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the le...
Blog, Insights
Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surroun...
Blog, Insights
We’ve Got You Covered: Privacy-Friendly Tracking With Chromium Client Hints
In early February, a “privacy-forward” strategy will go live in Chromium — one of the world’s larges...
Blog, Insights
Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and ...
Blog, Insights
Turbocharge Revenue and Partnerships With an Affiliate Referral Program
Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your targ...
Blog, Insights
Affiliate Marketing Revenue, Part 2: 5 Ways to Safeguard Revenue from Fraud
Welcome to part two of our two-part series on affiliate marketing revenue. In part one we unv...
Blog, Insights
Affiliate Marketing Revenue, Part 1: 6 Proven Revenue Boosters
In this two-part series, you’ll unlock six proven tips that are set to boost your affiliate m...
Blog, Insights
Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology
Promo codes are an essential component of a successful affiliate marketing strategy. They have the p...
Blog, Insights
Affiliate Marketing Strategies to Leverage in 2023
The affiliate channel’s measurable, pay-for-performance approach has historically offered one ...
Blog, Insights
Digital Marketing Statistics That Will Shape 2023
Where is the state of digital advertising post-pandemic and in the midst of economic concerns? Digit...
Blog, Insights
A Brand’s Guide to Boost Profit Margins with Affiliate Marketing in the Wake of Rising Digital Ad Prices
Recent changes in digital media prices are making brands anxious about their marketing budgets and f...
Blog, Insights
Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job
Finding the right software to manage an ecommerce affiliate program in-house that matches both budge...
Blog, Insights
Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts
We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holi...
Blog, Insights
Building a Performance Marketing Program Resilient to Economic Fluctuations
Whether you’re with an affiliate or lead distribution network, expanding a performance marketing pro...
Blog, Insights
Ecommerce Statistics: Preparing for the Future of Shopping in 2022 and Beyond
In today’s fast-paced world, ecommerce is only going to get bigger as consumers’ shoppin...
Blog, Insights
The Cookieless Future: How to Maintain Accurate Measurement and Prioritize Consumer Privacy
Performance marketers are preparing for a cookieless future full of evolving consumer privacy regula...
Insights
Affiliate Marketing Tips: Four Ways to Future Proof your Affiliate Network – [New eBook]
Modern networks are constantly adapting to the evolving affiliate marketing ecosystem. Discover the ...
Blog, Insights
Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities
Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affi...
Insights
Online Gaming Statistics 2022 – The Opportunity for Affiliate Marketers
The age of online gaming has arrived. In fact, with four billion smartphone users worldwide plus com...
Blog, Insights
Affiliate Marketing Trends 2022: A Look Forward
In part one of this two-part affiliate marketing series, we covered key challenges and significant m...
Blog, Insights
Affiliate Marketing Trends: A Look Back
The multibillion-dollar affiliate marketing industry has grown and matured since its inception almos...
Blog, Insights
CAKE recognized as industry leader in the G2 Spring 2021 Grid® report
As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer marks in 19 categories. G2 ...
Blog, Insights
Podcast: Lead Distribution Trends and the Growth Potential For the UK Market
CAKE’s Technical Director, Ben Cockburn, was recently featured in a Lead Generation World podcast to...
Blog, Insights
Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE
Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead d...
Blog, Insights
Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution
Are you thinking of building (or perhaps you’re already using) your own affiliate network software? ...
Blog, Insights
6 Signs to Know if You’re Using the Right Affiliate Network Software to Fuel Growth
It’s no secret that the right affiliate network software delivers significant benefits and advantage...
Blog, Insights
Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season
With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting ...
Blog, Insights
How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to...
Blog, Insights
CAKE Best Practices for Accurate Measurement (without Cookie Tracking)
Editor’s Note: This post was originally published in November 2019 and was revised on September 23, ...
Blog, Insights
Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and...
Blog, Insights
Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is...
Blog, Insights
Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across ...
Blog, Insights
The Ultimate Guide on How to Sell Leads with Technology
Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not ...
Blog, Insights
Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of L...
Blog, Insights
Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing l...
Blog, Insights
What is Performance Marketing and How Has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over th...
Blog, Insights
Google Chrome 80: Everything You Need to Know as a Performance Marketer
Editor’s Note: This post was originally published in January 2020 and was revised on February ...
Insights
3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple c...
Blog, Insights
Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have pl...
Blog, Insights
Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 perce...
Blog, Insights
Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of busin...
Blog, Insights
In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the firs...
Blog, Insights
Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tec...
Blog, Insights
Managing Affiliates: Using Data to Make Informed Decisions
As digital marketers it is easy for us to become overwhelmed with the amount of data available at th...
Blog, Insights
How I Won a Pizza Party Through Advocate Marketing
According to CEB global, 57% of the buying process is done before a customer talks to a sales rep. M...
Blog, Insights
A Day in the Life of an Affiliate Manager
Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We ta...
Blog, Insights
Infographic: The Evolution of Affiliate and Digital Marketing
Digital marketing continues to expand and is at the forefront of almost every brand’s marketing stra...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 3
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 2
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Data Driven Exercises To Help Manage Your Sales Team: Part 1
The traditional sales manager role is responsible for mentoring and coaching their team members thro...
Blog, Insights
Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy
In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time ...
Blog, Insights
CAKE Powers Toluna’s Global Performance Marketing Program
Creating a successful affiliate marketing program is difficult enough when everyone is local and peo...
Blog, How-To, Insights
Influencer Marketing and Social Media: Best Practices to Track Success
Leveraging Influencer marketing is a great way to expand your reach and connect with established aud...
Blog, Insights
Influencer Marketing and Social Media: Best Metrics to Evaluate Success
Influencer marketing leverages individuals outside of a company or brand’s marketing division to app...
Blog, Insights
IAB Forum: Affiliate Marketing Growth and Trends
The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile adver...
Blog, Insights
Should Marketing Teams Have A Lead Quota For Sales?
Does this conversation sound familiar? Sales Rep: “I’m not hitting my sales quota because marketin...
Blog, Insights
Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversi...
Blog, Insights
Team CAKE at Mobile World Congress 2016
Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spe...
Blog, Insights
Key Trends in Mobile Purchasing Behavior
Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphone...
Blog, Insights
Figaro Digital Mobile Marketing Seminar – The Key Takeaways!
Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing s...
Blog, Insights
26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce
Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular co...
Insights
Lead Tech: Getting Paid the Most for Leads
Imagine going on a journey, but every time you compare your map to the surrounding world, something ...
Blog, Insights
Going Agile Part III: Budgeting Finite Resources
How do we know if the products we build will be widely accepted and adopted – that what we’re buildi...
Blog, Insights
3 Reasons Phone Calls are a Digital Marketer’s New Best Friend
We’re always looking for new ways to attract, engage, and convert customers. But have you ever thoug...
Blog, Insights
Marketing To The Price-Conscious, Multi-Channel Shopper
Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, pr...
Insights
4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic bo...
Blog, Insights
Going Agile Part II: Building a Better Roadmap
How do we know if the products we build will be widely accepted and adopted – that what we’re buildi...
Events, Insights
Figaro Digital Affiliate Seminar: What you may have missed!
Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliat...
Blog, Insights
The Data Jungle
The modern marketer is tasked with one goal above all others – generating qualified leads. A rapidl...
Events, Insights
Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed
Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest...
Events, Insights
Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit
This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first ...
Blog, Insights
Going Agile Part I: Developing Innovative Products at a High-growth, Dynamic Company
CAKE has experienced an explosion of growth. Over the past year, we’ve increased revenue 71% year-ov...
Blog, Insights
IAB Performance Marketing Seminar – The key take aways you need to know!
Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of ind...
Blog, Insights
The Marketing Fingerprint
Much like how each individual has a distinct fingerprint intricately designed with unique codes of D...
Insights
Five Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its abili...
Blog, Insights
What is a dynamic click pixel?
Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and runn...
Blog, Insights
Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t
Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in...
Blog, Insights
White Paper: Using Technology to Make More Money Selling Leads
Lead monetization is the process of getting the best price for generated leads. This process is crit...
Blog, Insights
E-Commerce Marketing And Real-Time Analytics: Strategies For Success
CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Vi...
Blog, Insights
White Paper: Mobile Tracking
While in-app tracking has been gaining popularity in recent years, many marketers have been slow to ...
Insights
7 Things You Didn’t Know About PPC Call Conversions
Believe it or not, mobile search generates phone calls. Pretty crazy, right? People use their smartp...
Insights
5 Reasons to Add Email to Your Affiliate Program
Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, ...
Blog, Insights
CAKE Leadscon Preview: The Latest In Campaign Attribution
As little as two years ago, campaign attribution was in an entirely different place. Properly attrib...
Blog, Insights
Delving Into What’s Important to Today’s Retailers
Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a...
Insights
In With the New: 5 Digital Marketing Trends to Watch in 2015
As another year of digital marketing draws to a close, it’s a good time to reflect on how our indust...
Blog, Insights
White Paper: Transforming Big Data Into Smart Advertising Insights
Do you know where to invest your digital advertising resources to achieve the most impact? If you ha...
Events, Insights
Don’t Just Measure the Ad, Measure the Journey
Leverage Attribution: The Whole is Greater than the Sum of Its Parts For anyone who buys, sells or ...
Insights
Bringing the “Human” Into An Automated World.
Technology is great; there is no doubt about it! With the advancement of technology and the innovati...
Insights
Managing ALL Of Your Affiliate Marketing Channels
According to a recent Mashable article, 71% of shoppers believe they’ll get a better...
Insights
Do Work That Counts-Why Metrics Matter.
This is a concept all digital marketers and everyone for that matter is familiar with in both o...
Insights
Online Marketing and Big Data
Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten...
Insights
Changing Your Route Mid-Flight, Impossible?
If we are talking about airplanes, then yes changing your route mid-flight might be somewhat tricky ...
Insights
Digital Currency. The Wave Of The Future?
Have you heard terms like “Bitcoin”, “Litecoin” and “digital currency&...
Insights
Hats Off to DirectTrack
When you are a $350B global mega-tech-opoly like Google, you can abruptly bow out of the affiliate m...
Insights
Black Friday. Are You Ready?
What day in November includes getting together with family, watching football, and eating your way t...
Insights
Where Did The Payphones Go?
Do you remember when street corners were covered with payphones? It’s tricky to recall because...
Insights
Humanizing Your Brand!
One of the most powerful tools in any business is the face behind the product. Nowadays, there...
Insights
Knock, Knock. Who’s There? Analytics. Can I Come In?
5 Reasons why every digital marketer should bring their analytics in-house with a SaaS Platform: 1...
Insights
Did You Know?
A Quick Fact For Today! With a digital spend of $47 billion forecasted for 2014, there is no time ...
Insights
The Evolution Of Analytics!
Information can be referenced here!
Insights
Images Are Everything On Pinterest
Every person I know is addicted to some form of social media. Whether it’s Tumblr, Reddit, Fac...
Insights
Would You Mind Tracking That For Me?
“5208…5209…5210…I made it…FINALLY…what a day!” I just...
Insights
Stages of Digital Media Addiction – And Recovery!
We live in a world obsessed with digital media. Wearable technology – whether watches, gl...
Insights
The Ominous Omnichannel
Last night for dinner I went to Blaze Pizza—my new favorite pizza joint. Why is it my favorite...
Insights
Performance Marketing Defined!
“What do you do for a living?” is probably one of the most frequently asked questions th...
Insights
Unearthing Your Potential!
Imagine you’re the parent of a 9th grader—you’re at that point in the parenting pr...
Insights
Data Visualization; Everybody’s Doing It!
We live in a time of unprecedented access to information and levels of connectivity. People from all...
Insights
Product And Support-Finding The Right Balance
Determining the right balance of product and support to take to market can be a daunting task for an...
Insights
Value in Technology
“It's unwise to pay too much, but it's worse to pay too little. When you pay too much,...
Insights
Mobile Performance Marketing Is A Piece Of CAKE!
Smartphones and tablets are here to stay and they’re clearly here to dominate the world. ...
Insights
Attribution In Performance Marketing: You Can’t Drive To Hawaii
I am on my way to Hawaii to meet my family for a vacation and looking forward to the beach, sun, and...
Insights
Getting The Most Out Of Onboarding And Training
Changing platforms can be difficult. Luckily there's a team at CAKE to make things much easier.&...
Insights
Tracking And Converting The World One “like” And “tweet” At A Time!
It was spring semester of 2006. I was writing my mid-term paper for college when my friend cam...
Insights
Performance Marketing for Publishers – is it really ALL that hard?
I had a limited understanding of performance marketing until about a year ago. I found it so interes...
Insights
Making A Success Or A Mess Of Mobile?
We’ve heard it for years “mobile is the next big thing” and if we’re all bei...
Insights
Why Performance Marketing, Why Now?
At CAKE we provide business intelligence for Performance Marketers. It is our mission to maximize th...
Insights
Mobile Tracking After The Removal Of The UDID
Some time ago Apple deprecated developer's access to the UDID for iOS devices and recently it ha...
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