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Adspend Bounces Back For The 2020 U.S. Holiday Shopping Season
With 39 percent of consumers starting their holiday shopping in October, advertisers are revisiting their adspend as the ecommerce shopping season is about to be in full swing. For consumers, the calm before the storm means crafting their shopping lists, comparing prices, and patiently waiting for the influx of promo codes to commence. For advertisers
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How to Prepare for Growth by Relying on Stable Technology
With fledgling SaaS providers recently entering the performance marketing industry it’s important to look at a company’s stability from a holistic standpoint before selecting a technology partner. But what exactly does stability mean? Here are the two sides of stability that you need to know – business and technology – along with steps you can
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Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates. This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
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Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, “email marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.” To help performance-based marketers understand how to start or expand their email marketing
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Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates. Affiliate
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The Ultimate Guide on How to Sell Leads with Technology
Sell leads for maximum profitability Let’s face the ugly truth. The process of selling leads is not simple. Anyone who may have attempted to manually manage a lead distribution program can attest to this. The manual part doesn’t work. Yet, it is worth figuring out a better way (which actually doesn’t need to be hard)
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Spotlight: Q&A with Performance Marketing Industry Leader, Michael Ferree
In this CAKE Spotlight, we’re excited to feature a performance marketing leader, Michael Ferree of Lead Generation World. Michael Ferree has spent over a decade in the performance marketing industry as both a buyer and a generator of Internet leads. He is well respected in the lead generation industry for his leadership on the LeadsCouncil,
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Performance Marketing + Coronavirus: How to Navigate the Present, into the Future
Today is an unprecedented period in history. The coronavirus has shifted the performance marketing landscape for everyone. And these times call for us to understand the past, think creatively, and re-imagine how to adapt and continue moving forward in the performance marketing industry. We’re here to help. CAKE is rolling out initiatives such
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What is Performance Marketing and How has it Evolved?
What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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3 Reasons Why CAKE Has the Most Robust Lead Distribution Software
As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate Marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83%, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver value
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Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership
Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90% of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20% of their annual revenue. So, how do advertisers and networks stay ahead and continue growing in this
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Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program
In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
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In Good Company – Performance Marketing Software Reviews
Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS
Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
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