• Insights

    Influencer Marketing and Social Media: Best Metrics to Evaluate Success

    Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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  • Insights

    IAB Forum: Affiliate Marketing Growth and Trends

    The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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  • Insights

    Should Marketing Teams Have A Lead Quota For Sales?

    Does this conversation sound familiar?  Sales Rep:  “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager:  “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager:  “The leads you are sending sales are not qualified leads to close!” In most
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  • Insights

    Infographic: Data and the Customer Journey

    How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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  • Insights

    Team CAKE at Mobile World Congress 2016

    Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spent four days meeting with clients, partners, media representatives and prospects. This year our booth was located in the App Planet Exhibition where we featured our robust mobile-tracking capabilities. We had a variety of individuals stopping by our booth
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  • Insights

    Key Trends in Mobile Purchasing Behavior

    Guest blog post written by Amber Tiffany, Content Marketing Manager at Invoca. Ever since smartphones became a permanent hand accessory, marketers have been hungry to connect with their mobile audiences. As performance marketers, we naturally focused on targeting the mobile crowd with mobile search, mobile sites and apps. But in our quest for more clicks
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  • Insights

    Figaro Digital Mobile Marketing Seminar – The Key Takeaways!

    Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing seminar. Ewan talked about the value of communication and where it all started, moving through to the importance of mobile in ‘another year of mobile’ and how tracking the customer journey will help advertisers with their mobile marketing strategy. Ewan’s
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  • Insights

    26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce

    Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular conferences in the world – Dreamforce. After four days of incredible sessions, we had each walked the equivalent of a marathon. This conference is massive and is quickly becoming the industry standard for software innovators, forward-thinking
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  • Insights

    Lead Tech: Getting Paid the Most for Leads

    Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.”  CAKE President,
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  • Insights

    Going Agile Part III: Budgeting Finite Resources

    How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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  • Insights

    3 Reasons Phone Calls are a Digital Marketer’s New Best Friend

    We’re always looking for new ways to attract, engage, and convert customers. But have you ever thought about how phone calls fit into the picture? Well, now is the time. The numbers don’t lie. According to Invoca’s new 2015 Call Intelligence Index, more and more consumers begin their journeys online and complete them over the
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  • Insights

    Marketing To The Price-Conscious, Multi-Channel Shopper

    Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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  • Insights

    4 Tips to Jumpstart an Affiliate Marketing Program

    Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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  • Insights

    Going Agile Part II: Building a Better Roadmap

    How do we know if the products we build will be widely accepted and adopted – that what we’re building will be a success? I believe this is a question that we may never be able to answer with 100% confidence. But, what we can do is mitigate risk through continuous improvement and sound decision-making.
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  • Insights

    Figaro Digital Affiliate Seminar: What you may have missed!

    Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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  • Insights

    The Data Jungle

    The modern marketer is tasked with one goal above all others – generating qualified leads.  A rapidly changing digital landscape coupled with the omni-channel nature of the modern consumer makes consistently generating and monetizing quality leads a daunting proposition. These challenges can be met leveraging the right assortment of marketing technology, and, more importantly, applying
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  • Insights

    Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed

    Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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  • Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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