• How-To

    Affiliate Marketing For Beginners – Your 2024 Kickstart Guide

    Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the affiliate industry or optimize their existing affiliate programs, CAKE has created the ultimate guide for affiliate marketing
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  • How-To

    Lead Overflow: Two Strategies to Maximize Profitability

    Have you ever found yourself with a surplus of leads but limited bandwidth to connect with them? Or, perhaps you generated leads outside of your typical consumer profile. This is lead overflow, and it can elicit some initial panic. That is…until you discover its lucrative upside. Developing a proactive strategy to automatically manage and monetize
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  • How-To

    Navigating Apple’s New Privacy Update: Maintaining Reliable, Accurate Tracking

      Apple recently announced a host of important privacy and security updates including the introduction of Link Tracking Protection, set to impact the fall 2023 release of iOS 17, iPadOS 17, macOS Sonoma, and watchOS 10. This latest privacy feature eliminates user-identifiable tracking parameters from links found in Messages, the Mail app, and Safari Private
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  • How-To

    12 Affiliate Portal Features That Deliver A Great Affiliate Experience

    Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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  • How-To

    The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement 

    CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
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  • How-To

    The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management

    Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
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  • How-To

    Ecommerce Affiliate Marketing – Increase Online Sales and Profitability with CAKE’s Ecommerce Solution

    CAKE’s Ecommerce solution enables brands running an ecommerce affiliate marketing program to seamlessly manage, measure, and optimize their ecommerce affiliate marketing campaigns in-house to increase online sales and profitability. As U.S. ecommerce ad spend is projected to rise by 29 percent this year and worldwide ecommerce sales are expected to hit $6.2 trillion by 2023,
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  • How-To

    The Dynamic Offer Pixel Part One – A Key to Simplifying Postback URL Management

    So you’re ready to simplify your network’s ad operations, fast track integrations with advertisers, and ensure accurate tracking and measurement across your offers. Great, we’re glad you’re here. CAKE’s Dynamic Offer Pixel fuels a streamlined approach to postback URL management that accomplishes these benefits, plus so much more. As part of our ongoing tracking series,
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  • How-To

    Step Up Performance With Intelligent Tracking

    Join us for a new series on how you can launch and grow a performance marketing program that drives measurable results with CAKE’s tracking framework. We’ve curated the thoughtfully and intelligently designed features that fuel CAKE’s tracking capabilities and streamline operations for customers. Today, we’re highlighting two specific features, Offer Contracts and Directed Campaigns.  
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  • How-To

    Maximizing Efficiencies With The Mass Adjustment Tool in CAKE

    The Mass Adjustment Tool equips customers with timesaving workflows and the flexibility to get granular with data. The purpose of the tool is to reconcile conversion and event counts at any point in a billing cycle to provide accurate reporting, revenue, numbers, and cost. Admins can add, remove, or adjust conversions or events for advertisers,
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  • How-To

    Landing Pages: The Feature You Need to Streamline Workflows

    Landing pages are an essential tool that digital marketers use to convert website visitors into leads. Across all industries, landing pages convert at an average rate of 9.7 percent. How you achieve high-converting landing pages comes from the ability to create a personalized customer experience along each unique conversion path. In CAKE, the Landing Page
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  • How-To

    5 Reporting Features You Should Be Using in 2022

    Robust performance marketing software fuels speed and accuracy which enables marketers to quickly recognize revenue-generating opportunities. Whether you are collecting first- or third-party data, or a combination of both, CAKE seamlessly ingests the data and provides advertisers and networks the ability to identify and act on performance trends, in real-time.   Same accurate data, enhanced
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  • How-To

    Lead Distribution: What Is It, The Value and Tools for Selling Leads

    Selling leads through a lead distribution program can be profitable for businesses across multiple vertical industries. The key is knowing what to do with your qualified lead data to get the most value out of your campaign traffic. So, how exactly does lead distribution work? A lot goes into building a lead distribution program. The
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 2

    Getting started with an affiliate marketing program Affiliate marketing can appear to be a straightforward digital marketing method – a brand or advertiser defines the desired action they’re looking for and then pays when that action has been completed. However, it can be a challenge to actually launch and operate a successful affiliate marketing program. 
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  • How-To

    Performance Marketing: An Affiliate Marketing Glossary

    The affiliate marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood.  Performance marketing, an advertising model that allows advertisers to pay a fixed dollar amount for a specified result, includes both affiliate marketing
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  • How-To

    Affiliate Marketing: An Ultimate Guide for 2021, Part 1

    The basics:  What is affiliate marketing Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the space or optimize their existing affiliate programs, CAKE has created the
    ...

  • How-To

    A Complete Affiliate Marketing Software Checklist for Choosing the Perfect Solution

    Picking out an affiliate marketing software is a crucial decision for the quality of your affiliate program. Yet what exactly should you be looking for in the best software solution for your organization anyway? To help you answer this question, we have designed a simple affiliate marketing software checklist. The affiliate marketing software checklist is
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  • How-To

    Checklist: How to Select the Right Lead Distribution Software for Selling Leads

    Checklists help us get down to business. Recognized as a powerful tool, checklists provide multiple benefits from motivating action and staying organized to improving productivity and completing important tasks. For these exact reasons we developed a checklist for you to choose the right lead distribution software. One that will help you accomplish the ultimate goal
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