google Archives

Insights

Beyond the Basics – The Other Side of Network Diversification

When it comes to network diversification, you might think of vertical combinations such as gambling, gaming, and dating, or health, beauty, and retail. It’s true. This represents vertical diversification across different types of industries. However, there’s another, profitable layer that’s often overlooked – Operating in both transactional and service-based verticals to deliver affiliate traffic
...

Rocco J. SarichOct 110 Minute Read

Product Development

Domains Management Simplified: Introducing CAKE’s Latest Innovation

In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter. That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your
...

Rocco J. SarichSep 45 Minute Read

Insights

Navigating 2024 Trends: Winning Strategies for Success

To remain competitive in 2024, the companies that adapt and evolve within a changing economy and digital landscape will come out on top. We’re diving into two key trends influencing brands and networks and the marketing strategies they can leverage to stay one step ahead. Google has reversed its decision to eliminate third-party tracking
...

Rocco J. SarichAug 113 Minute Read

How-To

The Dynamic Click Pixel – A Simple Approach to Streamline Cross-Channel Measurement

CAKE’s Dynamic Click Pixel empowers digital marketers to leverage their existing tracking framework (or UTM parameters) to simultaneously measure their affiliate channel alongside all digital channels to identify the true return on ad spend (ROAS). In addition, the Dynamic Click Pixel offers a simple setup and enables digital marketers to measure multiple traffic sources with
...

Rocco J. SarichDec 2311 Minute Read

How-To

Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance

The best way to accurately track and measure your campaign performance is to use tracking links. Measurement platforms, like CAKE, leverage tracking links in order to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to a traffic source to measure campaign performance. However, as the industry changes, there
...

Carlee BenitoMay 118 Minute Read

Integrated Solutions to Grow with Your Business

Affiliate Marketing

Lead Generation

MultiChannel Marketing

Using CAKE’s Direct Linking to Measure Google and Facebook Ad Performance