• How-To

    CAKE Feature Spotlight: Internal Redirect

    With CAKE, you have the ability to set expiration dates and caps on Offers and Campaigns. When these caps are met, traffic follows CAKE’s Redirect Strategy. However, CAKE users can employ the Internal Redirect functionality to automatically create a new Campaign for an Offer Contract that is tied to the original Offer. In a previous
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  • How-To

    CAKE Feature Spotlight: Alleviating Privacy Concerns in Lead Distribution with Redacted Fields

    In a time where data is king, personal consumer information is digitized and transmitted faster than you can say “compliance.” Privacy concern isn’t a new subject in the lead distribution market either. Providing a business model that can efficiently mitigate data breach risk will set you apart from a potential competitor. After attending LeadsCon New
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  • How-To

    How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program

    One of the most effective ways of generating business is through word of mouth. Advertisers and Networks in the affiliate marketing space are very familiar with this method as they work with affiliates who are often times the driving force of traffic for their offers. In addition, they refer other affiliates who also want to
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  • How-To

    Using Volume-Based Tiers to Manage Campaign Payouts

    Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
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  • How-To

    City Level Targeting for Location-Based Offers

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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  • How-To

    A Better Mobile User Experience with Deferred Deep Linking

    If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • How-To

    Cookie-Based Tracking or Server-to-Server?

    While postback (server to server) tracking is a much more reliable system that should be used wherever possible, there are still many affiliate systems that don’t support it. With that in mind we still need to support Cookie-based tracking to work with these affiliates.

  • How-To

    Performance Marketing Glossary (InfoGraphic)

    The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem that the term, Performance Marketing
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  • How-To

    How-to: Save Time This Holiday Season By Automating Your Product Feeds

    It’s never too late in the season for retailers to create efficiency and reduce operating costs by automating holiday digital marketing campaigns. With just thirty-one short days in December to make 23.8% of their annual sales, retailers must take advantage of every moment they can. One of the Grinch-like thieves of time for retailers during
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  • How-To

    How-to: Split Testing Your Way to Conversions

    Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome.   For example,
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  • How-To

    How-to: Data Visualization Lets You See Data Clearer and Faster

    In just about every facet of business today, we are faced with large amounts of data. Visualization of that data can increase our ability to process information exponentially. In fact, according to research conducted by 3M, we process visual data 60,000 times faster than text. Data visualization is especially important for digital marketers. Think about
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  • How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • How-To

    Have You Ever Tried To Explain How Performance Marketing Works?

    For those individuals not quite familiar with the innovation of the digital landscape over the last few years this can be quite the challenge. In the simplest of terms here is how Performance Marketing works:

  • How-To

    CAKE Releases “Roles Access” Feature!

    New "Roles Access" Feature Release!

    Roles Access provides you with the power to manage user access to features and functionality for individual user groups.  With this feature improvement we’ve added over 300 additional permissions to give you granular control over virtually every feature in your instance. Roles Access is located under the "Setup Tab" and inside the new "Permissions Sub Tab."

  • How-To

    Platform Migration. What it means for Performance Marketers.

    The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer.  It is certainly understandable given that it is the hub of all Performance Marketing operational activities, from configuring offers to managing the flow of money through those offers to helping provide the business intelligence needed to assess the overall performance of the business.

  • How-To

    CAKE and E-commerce-Track from Click to Sale!

    From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time analytics in a single convenient dashboard. Tracking E-commerce orders from the offer level down to the SKU number is a powerful insight providing increased optimization for all affiliate marketing initiatives.

  • How-To

    Upcoming CAKE Support Webinars!

    CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyone get “in the know.” In these webinars, support members will provide in-depth knowledge about current/new features, general functionality, and solutions to common mistakes. Further, as a participant you will be able to ask questions as it relates to the topic that is being presented in the webinar.

    If you wish to suggest ideas for topics that you would like to see addressed in a future webinar, please email us!