• How-To

    City Level Targeting for Location-Based Offers

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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  • How-To

    A Better Mobile User Experience with Deferred Deep Linking

    If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • How-To

    Cookie-Based Tracking or Server-to-Server?

    While postback (server to server) tracking is a much more reliable system that should be used wherever possible, there are still many affiliate systems that don’t support it. With that in mind we still need to support Cookie-based tracking to work with these affiliates.

  • How-To

    Performance Marketing Glossary (InfoGraphic)

    The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem that the term, Performance Marketing
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  • How-To

    How-to: Save Time This Holiday Season By Automating Your Product Feeds

    It’s never too late in the season for retailers to create efficiency and reduce operating costs by automating holiday digital marketing campaigns. With just thirty-one short days in December to make 23.8% of their annual sales, retailers must take advantage of every moment they can. One of the Grinch-like thieves of time for retailers during
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  • How-To

    How-to: Split Testing Your Way to Conversions

    Split Testing is a random experiment designed to test which of two or more marketing creatives is more effective in driving traffic and conversions. The effectiveness of nearly identical versions of the same item with just a slight variant is compared to see which is more successful in accomplishing a desired outcome.   For example,
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  • How-To

    How-to: Data Visualization Lets You See Data Clearer and Faster

    In just about every facet of business today, we are faced with large amounts of data. Visualization of that data can increase our ability to process information exponentially. In fact, according to research conducted by 3M, we process visual data 60,000 times faster than text. Data visualization is especially important for digital marketers. Think about
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  • How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • How-To

    How-to: 7 Benefits of Voucher Codes

    How popular are online coupon, promo and voucher codes these days? Well, it’s easy to find they’re flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event. According to VoucherCodes.com, the UK’s number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.

  • How-To

    Have You Ever Tried To Explain How Performance Marketing Works?

    For those individuals not quite familiar with the innovation of the digital landscape over the last few years this can be quite the challenge. In the simplest of terms here is how Performance Marketing works:

  • How-To

    CAKE Releases “Roles Access” Feature!

    New "Roles Access" Feature Release!

    Roles Access provides you with the power to manage user access to features and functionality for individual user groups.  With this feature improvement we’ve added over 300 additional permissions to give you granular control over virtually every feature in your instance. Roles Access is located under the "Setup Tab" and inside the new "Permissions Sub Tab."

  • How-To

    Platform Migration. What it means for Performance Marketers.

    The thought of migrating to a new platform can send shivers up the spine of any Performance Marketer.  It is certainly understandable given that it is the hub of all Performance Marketing operational activities, from configuring offers to managing the flow of money through those offers to helping provide the business intelligence needed to assess the overall performance of the business.

  • How-To

    CAKE and E-commerce-Track from Click to Sale!

    From managing, reporting and optimizing your E-commerce Affiliate traffic, CAKE provides real-time analytics in a single convenient dashboard. Tracking E-commerce orders from the offer level down to the SKU number is a powerful insight providing increased optimization for all affiliate marketing initiatives.

  • How-To

    Upcoming CAKE Support Webinars!

    CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyone get “in the know.” In these webinars, support members will provide in-depth knowledge about current/new features, general functionality, and solutions to common mistakes. Further, as a participant you will be able to ask questions as it relates to the topic that is being presented in the webinar.

    If you wish to suggest ideas for topics that you would like to see addressed in a future webinar, please email us!

  • How-To

    Tips To Improve Your Affiliate Marketing Program!

    Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program is under performing?  Why other affiliate marketing efforts are more profitable than others?  Why some marketers are making affiliate marketing work while others not?

  • How-To

    Join CAKE For the Launch Of Our Webinar Series!

    CAKE support is very excited to provide our clients with bi-monthly webinars which will help everyone get “in the know.” In these webinars, support members will provide in-depth knowledge about current/new features, general functionality, and solutions to common mistakes. Further, as a participant you will be able to ask questions as it relates to the topic that is being presented in the webinar.

  • How-To

    The Story Behind The Numbers-Tracking The Lifetime Value Of A Customer

    Just for a moment let your mind escape to a world where everyone wore the same clothes, drove the same cars, listened to the same music, and had the same name. What are your thoughts? Personally, it sounds incredibly boring and lacking some serious innovation.  Creativity would suffer, life would become routine, and we would never have the opportunity to tell our own story.  There would be one story to tell and hundreds of millions of people it would apply to.  That is a lot of people to fit into a single book!