• How-To

    The Art Of The Cold Call

    In the business world, cold calling is considered a commonplace technique used for reaching out to potential clients.  Many businesses strongly encourage good old-fashioned “smiling and dialing.” Email and instant messaging can only go so far, but they cannot replace the human component of interaction.  The art of cold calling (and don’t be mistaken, it is definitely an art) takes mastery of a specific skill set in order to be most effective.

  • How-To

    LeadGen Is A Piece Of CAKE!

    As a previous trainer, I tend to be a bit fanatical about the capabilities of CAKE.  Not only is CAKE an extremely powerful Affiliate Network and Agency platform, we also excel at lead gen.  CAKE’s heart and soul has always been in lead gen and we’ve been providing our customers with the most powerful and innovative technology since we opened our doors. 

  • How-To

    Affiliate Portal UI Change To The Offer Screen

    Creating a better user experience through design is at the core of everything we build at CAKE.  We’re continually looking at ways to maximize the layout and design of every CAKE function.  With that in mind, we’re introducing some changes to the Affiliate Portal – Offer screen update, a new alert and time zone based reporting capability.

  • How-To

    Addressing Bot Traffic by User Agent or ISP

    Bots.  They are a staple of the web these days.  Google uses them to crawl sites to judge relevancy for organic search (SEO) results.  Some other, more nefarious users utilize bots to drive up clicks in a fraudulent way to either hurt their competitors by increasing their costs or to generate additional revenue.  In any case, bots are an unwanted click in the performance marketing space due to the fact that it’s not a real user and it won’t convert.  These clicks cost money and they skew highly coveted stats such as Earnings per Click (EPC) and conversion rates, hurting reputations and business relationships along the way.

  • How-To

    Build vs Buy in Online Advertising is a No-Brainer

    It’s time to do a video conference between your NY and U.K. office.  Do you setup a free Skype meeting or do you call your I.T. department and ask them to start coding some half-baked video conferencing software? Wanna build a world-class sales organization?  Do you hire the most talented sales folks available and then support them with a best-of-breed SaaS CRM platform like Salesforce, or do you send around rainbow-colored spreadsheets?

  • How-To

    CAKE Payment Clearinghouse With Tipalti

    CAKE is now integrated with Tipalti, the online automated global mass payment platform, leveraging Citibank to make fast, easy and affordable payments to any vendor in 190 countries using various payment methods. This seamless integration streamlines the process for CAKE users by providing a “one-click” payment solution and eliminating the manual process and resources previously necessary to remit payments to Publishers.

  • How-To

    Lead Tiers and Exchange Rates Within CAKE

    CAKE has just released both Lead Tier and Exchange Rate functionalities. Are you trying to pay your Affiliates for Leads with specific information?  Why not use our new Lead Tier functionality? Tired of having to look up exchange rates for your international Affiliates?  Let CAKE do the work for you!

  • How-To

    Media Hosting With Cake

    CAKE now offers a media hosting feature that enables clients to manage their creative media with ease.

    You now have the option to:

    Download linked images
    Host creative media files in a cloud environment, whenever creative files are uploaded.

  • How-To

    How To Handle International Offers In Cake!

    Cake has a clever and efficient way of handling International Offers. If you have an International Offer that shares the same Creatives, the setup listed below will allow you to accomplish the following:

    Provide your Advertiser with only ONE Conversion Pixel
    Provide your Affiliate with only ONE Tracking Link
    Create only ONE offer in Cake

  • How-To

    How To Get The Most Out Of Your Training

    Networks, Advertisers and Affiliate Marketing companies all have one thing in common; they love transitioning to a new tracking platform as much as they love hitting themselves with a hammer. Changing tracking platforms ensues immense anxiety and fear. If worrying about losing traffic, contacts, creatives and time doesn't kill you, learning an entirely new system just might push you over the edge. That is, unless, you're training with Cake.