Performance Marketing Glossary (InfoGraphic) - CAKE
Request a Demo

Integrated Solutions to Grow with Your Business

CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

Learn More

Lead Generation

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More

MultiChannel Marketing

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support

Performance Marketing Glossary (InfoGraphic)

The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem that the term, Performance Marketing itself needs to be properly defined.

Such language variations can make it difficult for a marketer to enter the space let alone understand how to optimize their digital campaigns.  Our Performance Marketing Glossary infographic should get these buzzwords cleared up and get you on your way to creating high-performing digital campaigns.

Let’s start with this:

  • per-for-man-ce  mark-et-ing / per-fawr-muh ns, mahr-ki-ting / An advertising model that allows advertisers to pay a fixed dollar amount for a specified result.





Need a quick and handy reference of important Performance Marketing terms? Bookmark this glossary for easy access.

If you’re ready to get started with Performance Marketing, learn how the CAKE solution can help you achieve your digital goals.