• Insights

    New Whitepaper: Attribution and the Customer Journey

    Are you still using last-touch attribution? What is multi-channel attribution, and why should you care? Marketers still relying on last-touch are jeopardizing their digital spend. Learn about attribution, why it matters, a little about attribution models and some essential “must knows”.

  • Insights

    Don’t Just Measure the Ad, Measure the Journey

    Leverage Attribution: The Whole is Greater than the Sum of Its Parts

    For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.

  • CAKE News

    Attribution: It’s All About the Journey

    When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates.