Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
Leverage Attribution: The Whole is Greater than the Sum of Its Parts
For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.
When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates.
According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results.