Savvy Shoppers Require Savvy Metrics
According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results.
When selecting your E-commerce technology make sure it can drill down into the following components for optimal results:
- Product Feed
- Commerce Pixel/Postback with Order Details
- Offer Setup with Customized Payout Rules (Offer/Campaign) Publisher Feeds
A Holistic Approach to Managing ALL of Your Affiliate Marketing Channels
As the fastest growing segment of online advertising, affiliate marketing has the potential to immediately contribute to new revenue opportunities. Over the last 5 years the Affiliate industry has been experiencing a paradigm shift from a once clouded and cluttered infrastructure to an evolving ecosystem with greater transparency where marketers can have immediate and quantifiable results. Agencies, Advertisers and decision makers are now equipped with a holistic perspective and greater transparency to not just understand the performance of their multi-channel operations, but to make real-time decisions to better target their digital spend and measurably improve ROI. View your E-commerce, Lead Generation, Mobile and web-based results all in a single dashboard.