• Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90% of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20% of their annual revenue. So, how do advertisers and networks stay ahead and continue growing in this
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  • Insights

    CAKE Powers Toluna’s Global Performance Marketing Program

    Creating a successful affiliate marketing program is difficult enough when everyone is local and people share the same region. However, when a program spans across different geographies and currencies, it can be a challenge to coordinate all of the moving parts! That was the case for Toluna, the world’s largest online market research panel and online
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  • Customer

    LenderEdge Video Case Study

    Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with!  Check out the video case study below, and find the written version over in our resources section.