• Insights

    Adleadr Improves ROI by Streamlining Its Lead Distribution and Affiliate Programs on a Single Platform — CAKE

    Adleadr, a UK-based performance marketing agency, was using two different platforms to manage lead distribution and affiliate marketing programs for its roster of clients. However, this led to lost revenue, poor leads, and inefficiencies. To address these issues, the agency was in search of a new solution. This is when CAKE stepped in. Adleadr decided
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  • CAKE News

    CAKE – Affiliate Marketing Success Stories

    A powerful performance marketing platform, CAKE has proven to deliver results as demonstrated in these affiliate marketing success stories. The following highlights companies, from a broad range of vertical industries across the globe, that continue to achieve growth while leveraging CAKE to meet their affiliate marketing and lead distribution needs. So, if you’re looking to
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  • Blog

    Spotlight: Q&A With The Bastio Consulting Group

    Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+ Percent for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs
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  • Insights

    Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

    Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
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  • Insights

    CAKE Powers Toluna’s Global Performance Marketing Program

    Creating a successful affiliate marketing program is difficult enough when everyone is local and people share the same region. However, when a program spans across different geographies and currencies, it can be a challenge to coordinate all of the moving parts! That was the case for Toluna, the world’s largest online market research panel and online
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  • Customer

    LenderEdge Video Case Study

    Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with!  Check out the video case study below, and find the written version over in our resources section.