• How-To

    Affiliate Marketing For Beginners – Your 2024 Kickstart Guide

    Affiliate marketing is a dynamic industry that continues to gain momentum and for good reasons. The performance-based marketing method has proven to increase brand awareness, generate new leads, and deliver strong ROI. For those looking to enter the affiliate industry or optimize their existing affiliate programs, CAKE has created the ultimate guide for affiliate marketing
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  • Insights

    Turbocharge Revenue and Partnerships With an Affiliate Referral Program

    Affiliate referral programs have proven to deliver. They boost revenue growth by expanding your target audience, unveiling new business opportunities, and building partnerships. You already partner with a core group of trusted affiliates who consistently drive reliable results. An affiliate referral program enables these existing affiliates to introduce other dependable affiliates to your affiliate program
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  • How-To

    Using Campaign Targeting to Increase Conversion Rates

    As a performance marketer, one of your main priorities is to increase conversion rates to boost revenue. One of the primary ways you can optimize conversion rates is to use campaign targeting. Targeting ensures that the right people receive the offer and that they are directed to the landing page that is best suited for
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  • How-To

    How to Customize Sub ID Payouts to Reward Partners  

    Optimizing campaign performance depends on properly identifying which campaigns and partners are performing well. CAKE enables affiliate marketers to track and measure granular data points about partner performance using Sub ID click tracking parameters. With this knowledge, you’ll be in a position to do more of what is working best, reward your partners with higher payouts
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  • How-To

    How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips

    Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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  • Insights

    What is Performance Marketing and How Has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more.   What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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