performance marketing software Archives - CAKE
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    Integrated Solutions to Grow with Your Business

    CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

    Affiliate Marketing

    Manage and measure partner performance with precision for improved profit margins.

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    Request a Demo

    Lead Generation

    Collect, validate and distribute leads in real-time for maximum profitability.

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    Request a Demo

    MultiChannel Marketing

    Measure channel performance using multitouch attribution, for ROAS optimization.

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    Readily integrate with 3rd-party systems or access 24/7 support.

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    • Insights

      Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology

      Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
      ...

      Rocco J. SarichMar 2110 Minute Read
    • CAKE News

      CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

      As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report
      ...

      Rocco J. SarichFeb 225 Minute Read
    • Insights

      Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

      Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
      ...

      Brittany ChristopherJan 1312 Minute Read
    • CAKE News

      Life is Good, But the CAKE Idea Portal is Here to Make it Even Better for Our Customers

      We are pleased to invite our customers to the CAKE Idea Portal, an exclusive customer community, which provides a new, effective way for us to collaborate on what’s coming next! At CAKE, we believe in empowering customers, sharing knowledge, and inspiring continued innovation for performance and growth. With that in mind, we created a shared
      ...

      Garth HarrisMar 91 Minute Read
    • Blog

      Spotlight: Q&A with The Bastio Consulting Group

      Performance Marketing Agency Leverages CAKE to Increase Performance Results by 25+% for Expanding Customer Base   In this CAKE Spotlight, we’re excited to feature a performance marketing agency, the Bastio Consulting Group. The company’s founders – Brian and Serena Bastio – share their industry best practices with their clients to deliver affiliate marketing programs that
      ...

      Brittany ChristopherFeb 512 Minute Read
    • CAKE News

      Spotlight: Q&A with CAKE’s VP of Product Development, Dave Wilson

      CAKE’s Spotlight is a series that features the amazing, talented, and intelligent team that drives the company’s continued innovation and growth. Today you’ll have the opportunity to meet (or learn more about!) our very own David Wilson. A true team player, David joined CAKE more than seven years ago and since then has advanced to
      ...

      Brittany ChristopherDec 188 Minute Read
    • Insights

      Affiliate Marketing in India: Unlocking the Value of the Advertiser and Network Partnership

      Affiliate marketing in India is on the rise. And for good reason. In a recent survey, about 90 percent of the advertisers in India stated that affiliate programs were important to their overall marketing strategy, contributing to almost 20 percent of their annual revenue. So, how do advertisers and networks stay ahead and continue growing
      ...

      Manbir SinghOct 1711 Minute Read
    • Insights

      Three Ways to Leverage Technology to Grow Your Affiliate Marketing Program

      In 2009 I first entered the performance marketing world as an affiliate manager; as my book of business grew, I knew technology was going to be the key to continued success. Since then, some things have changed. I moved on to CAKE, a performance marketing software company, and now am the Head of Major Accounts.
      ...

      Jodi LipschitzSep 1312 Minute Read
    • Insights

      In Good Company – Performance Marketing Software Reviews

      Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
      ...

      Brittany ChristopherAug 2911 Minute Read
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