CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report - CAKE Google+
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CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

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Manage and measure partner performance with precision for improved profit margins.

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CAKE Recognized as Industry and Momentum Leader in the G2 Winter 2022 Grid® Report

G2 Winter Grid

As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report to inform and validate their performance marketing software buying decisions.

G2 is the largest and most comprehensive technology marketplace that serves businesses around the world. With more than 60 million annual users, 100,000 software and service listings, and over 1.5 million reviews, G2 equips companies with unbiased peer insights that help identify the best technology to achieve their goals.

In 2022, software purchases are expected to increase. Roughly 86 percent of software buyers are continuing to shy away from the traditional analyst reports that used to guide their decision making and are instead turning to software review sites like G2. With software purchases on the rise, buyers also feel a heightened responsibility to quickly prove measurable returns on their technology investments. According to G2’s Software Buyer Behavior Survey, 80 percent of individuals surveyed across large and small companies feel an increased duty to show returns within six months of purchasing.

If you are searching for the best software that can help you manage and measure your performance marketing program with precision for improved profit margins, check out what your peers had to say on CAKE’s G2 listing.

Below is a list of the G2 Winter 2022 Grid® Report categories that CAKE has received recognition in:



  • Highest User Adoption Affiliate Marketing
  • Highest User Adoption Cross-Channel Advertising
  • Highest User Adoption Digital Analytics
  • Highest User Adoption Attribution


  • Highest User Adoption Small-Business Affiliate Marketing
  • Highest User Adoption Small Business Ecommerce Analytics
  • Highest User Adoption Small-Business Marketing Analytics

The Highest User Adoption product in the Implementation Index earned the Highest User Adoption rating in its category.

  • Momentum Leader Cross-Channel Advertising

Cross-Channel Advertising: Products in the Leader tier in the Momentum Grid® rank in the top 25 percent of their category’s products by their users.


  • Best Support Mid-Market Cross-Channel Advertising
  • Best Support Small-Business Digital Analytics

The Highest Quality of Support product in the Relationship Index earned the highest Quality of Support rating in its category.


  • Leader Affiliate Marketing
  • Leader Cross-Channel Advertising
  • Leader Small Business Cross-Channel Advertising

Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores.


  • High Performer Mid Market Cross-Channel Advertising
  • High Performer Mid Market Marketing Analytics

Products in the High Performer quadrant in the Mid-Market Grid® Report have high customer satisfaction scores.

The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars.

To learn more about CAKE’s performance marketing software, visit our website here.

Ready to explore all of the features and benefits that CAKE has to offer? Reach out to our team.