As part of G2’s Winter 2022 Grid® Report, CAKE’s performance marketing software has once again received recognition for the highest user adoption, momentum leader, best support, and high performer. With these accolades spanning 16 different categories including affiliate marketing, Ecommerce analytics, cross-channel advertising, and others, performance marketers can leverage the G2 Winter 2022 Grid® Report to inform and validate their performance marketing software buying decisions.

G2 is the largest and most comprehensive technology marketplace that serves businesses around the world. With more than 60 million annual users, 100,000 software and service listings, and over 1.5 million reviews, G2 equips companies with unbiased peer insights that help identify the best technology to achieve their goals.

In 2022, software purchases are expected to increase. Roughly 86 percent of software buyers are continuing to shy away from the traditional analyst reports that used to guide their decision making and are instead turning to software review sites like G2. With software purchases on the rise, buyers also feel a heightened responsibility to quickly prove measurable returns on their technology investments. According to G2’s Software Buyer Behavior Survey, 80 percent of individuals surveyed across large and small companies feel an increased duty to show returns within six months of purchasing.

If you are searching for the best software that can help you manage and measure your performance marketing program with precision for improved profit margins, check out what your peers had to say on CAKE’s G2 listing.

Below is a list of the G2 Winter 2022 Grid® Report categories that CAKE has received recognition in: