Case Studies, Webinars, Whitepapers

Knowledge is power. CAKE loves sharing customer stories and industry insight.

  • Infographic

    2020 Holiday Shopping Season Insights

    This infographic covers 2020 essential insights to help retailers and advertisers navigate this year’s holiday shopping season.

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  • Infographic

    Carrying on the CAKE Tradition of Delivering Trusted Technology and Services

    CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. Our recent customer satisfaction survey shows we are continuing to hit all the right marks!

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  • White Paper

    6 Affiliate Marketing Pitfalls and How to Steer Clear

    How much an advertiser and network invests in their brand integrity sets the foundation for long-term success. You need to consider the possible threats and how your reputation can be impacted by affiliates and other factors. This white paper covers six common pitfalls that can seriously harm a brand and measures you can take to avoid them.

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  • White Paper

    Keys to Successfully Launch and Grow a Lead Distribution Program

    Whether you’re starting a new lead distribution program or have been running one for years, choosing the best path forward can feel like a challenge. This is especially true when it comes to leveraging technology to grow your business.

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  • White Paper

    Better Together: Adding Value to Your Affiliate Program with Lead Distribution

    Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.

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  • Report

    Type 2 SOC 2 Compliance

    CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With these efforts, CAKE clients can be even more confident that controls and auditing procedures are in place to maintain security, availability, and confidentiality.

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  • Case Study

    Surge Logics

    After carefully evaluating the capabilities and benefits of several solutions, Surge Logics decided to integrate its lead distribution and affiliate programs on a single platform - CAKE.

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  • Case Study

    GrabOn

    GrabOn has recorded better conversion rates enabled by the functional features of CAKE’s performance marketing software such as real-time and multiple-level monitoring and measurement.

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  • White Paper

    Redefine the Customer Journey

    We’re at a tipping point in digital marketing; with 88 percent of consumers engaging online in the pre-purchase research stage, which makes it no longer sufficient to start the “getting to know you” process once a customer makes a purchase or signs up for email updates. To stay competitive, digital marketers are increasingly looking for fresh ways to understand intent and strengthen connections with potential customers before they make themselves known.

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  • Infographic

    Everything you Need to Know about Cyber Weekend 2018

    Everything you need to know about Cyber Weekend 2018, including the projected ad spend, the importance of a mobile-ready strategy, the most popular marketing channels, and forecasts.

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  • Webinar

    It’s in the Bag: Define the Right Media Mix for your Upcoming Sale

    Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to use MTA to define the right media mix for your upcoming sales to achieve greater ROAS!

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  • Infographic

    Is Digital Marketing Part of Your Growth Strategy?

    Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest return on your adspend? Learn helpful tips to transform your digital marketing strategy.

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  • Infographic

    Why the Customer Journey is the Future of Digital Marketing

    Discover how to gain a holistic view of all digital marketing channels and performance to better personalize the customer experience that will result in a greater return on ad spend (ROAS).

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  • Infographic

    Solving The 3 Big Attribution Challenges

    Solve the three biggest attribution challenges of cross-device tracking, measuring in-app activity, and outdated last-touch attribution models with these helpful tips.

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  • Infographic

    The Struggle is Real: Measuring the Online Customer Journey

    With a complete view of the customer journey, you can see which channels or messages are generating the most interaction with your audience, which are more and less effective at driving engagement, and what combination of touchpoints are most likely to result in a purchase.

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  • Report

    Type 1 SOC 2 Compliance

    CAKE has successfully completed its Type 1 Service Organization Control (SOC) 2 Compliance audit. Based on reporting principles developed by the American Institute of Certified Public Accountants (AICPA), Type 1 SOC 2 Compliance provides a framework for organizations to document, obtain independent validation of and publish their information security policies and procedures.

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  • Case Study

    CashKaro

    CAKE delivers a dynamic range of features, including advanced cross-channel tracking, multi-touch attribution, as well as the ability to seamlessly integrate with partners and automate incoming commissions for CashKaro.

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  • Infographic

    Multi-Touch Attribution and The Customer Journey – Every Stat You Need To Know

    In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever.

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  • White Paper

    Using Multi-touch Attribution to Map the Online Customer Journey

    Multi-touch attribution is a key technique that helps today’s marketers fully understand and evaluate the customer journey. Rarely is it one single engagement that leads to a purchase, but rather a combination of touchpoints that collectively drive the consumer further down
    the marketing funnel.

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  • Case Study

    Forex Club

    Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.

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  • Infographic

    India: The Second Largest and Fastest Growing Internet User Base in the World

    Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales in India's rapidly evolving market.

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  • White Paper

    Affiliate Marketing in Latin America

    Advertising networks operating in Latin America need to be ready to take advantage of the untapped opportunities presented by digital’s growth, especially in the mobile channel. Learn best practices for tracking affiliate advertising performance and optimizing digital campaign spend in the LATAM market.

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  • Infographic

    Brazil: One of the Largest Ad Markets in the World

    As the leading ad market in Latin America and one of the largest advertising markets in the world, Brazil poses a unique and exciting opportunity for today’s brands, especially in the mobile arena.

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  • Case Study

    Agora Financial

    Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.

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  • Case Study

    Jumia Builds Leading Affiliate Program With CAKE

    Jumia selected CAKE because of the diversity of features the platform offers, including the ability to easily onboard new affiliate partners, manage campaigns, automate payouts and track performance.

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  • White Paper

    Affiliate Marketing in India

    India’s “Internet Revolution” is primarily mobile-driven, with many first-time users bypassing the PC and relying on smart phones as their primary conduit to the Internet. Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales.

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  • Case Study

    Lead iD

    Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level.

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  • Infographic

    The Evolution of Affiliate and Digital Marketing

    Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal risk, has proven that it is a viable, growing industry.

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  • Infographic

    Navigating the Customer Journey with Big Data

    Big data has many uses for marketers that can help them achieve a wide range of goals more effectively and efficiently. But there are also big challenges associated with big data, from collecting it to managing and understanding it.

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  • Case Study

    Toluna

    Toluna has leveraged CAKE’s digital marketing SaaS-based platform to power the ThinkAction Affiliate Network by helping to drive the company’s growth. CAKE has enabled the company to easily and accurately manage ThinkAction’s large database of international partners and affiliates, for tracking and reporting in real-time, as well as payments in global currencies.

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  • Webinar

    Marketing To The Price Conscious Multi-Channel Shopper

    Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns targeting shoppers based on value and savings.

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  • Case Study

    Patient’s Guide

    Since implementing CAKE as its primary marketing performance platform, Patient’s Guide has been driving advancements in time to value, improving the patient and client experience, as well as making strides to consistently match lead buyers with the sellers who deliver the best results.

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  • Case Study

    LenderEDGE

    Using CAKE, LenderEDGE can run real-time reports that instantly show the performance and status of leads being purchased by clients, including which leads are resulting in loan applications, as well as which applications go on to be approved for funding and which are denied.

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  • Case Study

    Purify Digital

    Purify Digital selected CAKE for Networks to power its business because of the platform’s ability to track, attribute and optimize digital advertising spend across multiple marketing channels.

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  • Webinar

    Marketing To The Modern Consumer: It’s All About The Journey

    Experts from CAKE and Momentology discuss how to engage your consumers with creative content in the webinar.

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  • White Paper

    eMarketer Big Data Roundup

    From targeting to customer relationship management to attribution, big data has many uses for marketers- uses that can help them achieve a wide range of goals more effectively.

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  • Webinar

    The Golden Metric: Customer Lifetime Value

    Marketers are often consumed with pushing buyers from the first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.

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  • White Paper

    Lead Monetization

    Getting the best price for generated leads is something every lead generator should be focused on with laser precision. But, matching the right leads with the right lead buyers at the time they are offering the best price can be a very daunting task.

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  • Webinar

    Performance Marketing 3.0

    Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How can you give prospects and leads the choice to connect on whichever channel they prefer, while still having a seamless attribution and optimization process in place for both?

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  • White Paper

    Addressing the Mobile Tracking Challenge

    The growth in popularity of mobile devices and mobile ad spend has created a whole new set of challenges for marketers. Now more than ever, it is harder to accurately attribute online conversions to individual channels and advertising affiliates.

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  • White Paper

    Transforming Big Data Into Smart Advertising Insights

    Transforming "Big Data" into "Smart Data" guides fact-based decision making and is the key to digital marketing success. The options available for engaging with consumers are diverse and continually evolving. Now more than ever decision-makers need ways to quickly assess what’s working and what's not so they can intelligently allocate their digital spend.

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  • Webinar

    The Perfect Storm: Merging Acquisition & Engagement Across the Customer Journey

    CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. The session reviewed best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey.

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  • Case Study

    Atlantic Coast Media Group

    ACMG is now using CAKE’s multi-channel intelligence platform to accurately track the performance of its affiliate campaigns. With CAKE, ACMG is able to drill down into each affiliate-driven transaction and see what device was used, which browser, the type of credit card and more. CAKE’s platform not only helps ACMG get a complete picture of what’s happening in real-time, it also supplies data that is being used in conjunction with the company’s home grown business intelligence tool to better predict the lifetime value of affiliate-driven customers.

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  • Case Study

    DMI Partners

    Since transitioning to CAKE’s SaaS-based tracking, attribution and optimization solution, DMI’s CPA Café has been able to considerably improve their performance credibility and significantly strengthen their client and publisher relationships. CAKE’s extremely simple user interface makes the daily management of affiliate campaigns easier and more efficient, streamlining reporting processes to deliver better results faster.

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  • Case Study

    Conversion Squared

    C2 selected the CAKE platform because of its ability to automate and simplify many aspects of the affiliate campaign management process, as well as track multiple events along a consumer’s conversion journey. CAKE’s unique Step Pixel feature offered a solution, allowing C2 to track multiple touch points along the path to a conversion in order to understand the impact of each and provide structured payouts to affiliates.

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  • Case Study

    Revenue Ads

    RevenueAds chose the CAKE platform to manage and track all of the performance campaigns running through its network. Using CAKE, RevenueAds has been able to improve the overall success rate of campaigns and the profitability of affiliates, which has strengthened relationships and garnered even more trust from its advertiser clients and publishers who have joined the network.

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  • Case Study

    Monetise

    Monetise chose CAKE because of the platform’s targeted campaign control and ability to serve as a central hub for tracking and analyzing multiple data points. With thousands of affiliates to manage, a simple-to-use, full-featured, one-stop solution was critical. By integrating its database with the CAKE platform, Monetise has gained access to sophisticated functionality that provides a wealth of benefits.

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  • Webinar

    The Customer Journey: From Acquisition To Renewals

    Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. However, the customer journey has transitioned from campaign-based acquisition to the total experience - from awareness, to purchase, usage and renewals.

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