The Perfect Storm
Merging Acquisition & Engagement Across the Customer Journey
CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey.
The session reviewed best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey. Additionally, it covered how complementary tracking and marketing automation tools, together, can provide unrivaled insight into the customer journey from acquisition through retention and growth.